I work as a Senior UX Designer for SaaS and B2B products at the growth stage, helping teams make better product decisions before scaling the wrong things.
With 13+ years of experience, my role goes beyond UI design. I work with founders and product teams on onboarding, activation, and core user flows - focusing on what actually drives adoption, clarity, and conversion.
How I help:
- identify UX bottlenecks that slow down activation and user adoption
- define UX priorities based on product goals and real user behavior
- improve onboarding and core flows to reduce friction and cognitive load
- align UX decisions with business positioning and growth strategy
I typically collaborate closely with founders and product teams over longer periods, becoming part of the decision-making process rather than an external executor.
The work is structured, focused, and async-first - allowing teams to move faster with minimal meetings and clear direction. I work in Figma and deliver production-ready design systems, wireframes, and high-fidelity UI.
Open to freelance projects and long-term collaborations.
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