I work as a Senior UX Designer for SaaS and B2B products at the growth stage, helping teams make better product decisions before scaling the wrong things.
With 13+ years of experience, my role goes beyond UI design. I work with founders and product teams on onboarding, activation, and core user flows - focusing on what actually drives adoption, clarity, and conversion.
How I help:
- identify UX bottlenecks that slow down activation and user adoption
- define UX priorities based on product goals and real user behavior
- improve onboarding and core flows to reduce friction and cognitive load
- align UX decisions with business positioning and growth strategy
I typically collaborate closely with founders and product teams over longer periods, becoming part of the decision-making process rather than an external executor.
The work is structured, focused, and async-first - allowing teams to move faster with minimal meetings and clear direction. I work in Figma and deliver production-ready design systems, wireframes, and high-fidelity UI.
Open to freelance projects and long-term collaborations.
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Worked with international SaaS and B2B clients on UX improvements, onboarding optimization, and product interface refinement. This experience strengthened my ability to quickly identify UX issues, work asynchronously with remote teams, and deliver structured UX solutions under real business constraints.
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