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I am a commercially minded ecommerce manager with 10+ years of hands-on ecommerce experience across Shopify and Shopify Plus, including co-owning and operating a Shopify B2C brand end-to-end. Most recently I contributed to ~186% YoY ecommerce revenue growth at Artisti Coffee Roasters on Shopify Plus and led the brand's US market rollout. I specialise in CRO, Klaviyo lifecycle marketing, merchandising, SEO/AEO, paid acquisition support, analytics and customer journey optimisation, with a strong focus on revenue growth and retention. I combine strategic ownership with hands-on execution across Shopify performance, onsite optimisation, email lifecycle, reporting and agency/vendor management. Technically, I am comfortable inside the platform (Liquid, schema, Core Web Vitals, feeds and tracking) and I regularly leverage Claude Code to accelerate CRO, content and reporting, including building custom workflows, automations and apps where off-the-shelf tools don't fit.…I am a commercially minded ecommerce manager with 10+ years of hands-on ecommerce experience across Shopify and Shopify Plus, including co-owning and operating a Shopify B2C brand end-to-end. Most recently I contributed to ~186% YoY ecommerce revenue growth at Artisti Coffee Roasters on Shopify Plus and led the brand's US market rollout. I specialise in CRO, Klaviyo lifecycle marketing, merchandising, SEO/AEO, paid acquisition support, analytics and customer journey optimisation, with a strong focus on revenue growth and retention. I combine strategic ownership with hands-on execution across Shopify performance, onsite optimisation, email lifecycle, reporting and agency/vendor management. Technically, I am comfortable inside the platform (Liquid, schema, Core Web Vitals, feeds and tracking) and I regularly leverage Claude Code to accelerate CRO, content and reporting, including building custom workflows, automations and apps where off-the-shelf tools don't fit.

Jay Bailey

UX Designer, Web Designer, Product Designer, +2

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I am a commercially minded ecommerce manager with 10+ years of hands-on ecommerce experience across Shopify and Shopify Plus, including co-owning and operating a Shopify B2C brand end-to-end. Most recently I contributed to ~186% YoY ecommerce revenue growth at Artisti Coffee Roasters on Shopify Plus and led the brand's US market rollout. I specialise in CRO, Klaviyo lifecycle marketing, merchandising, SEO/AEO, paid acquisition support, analytics and customer journey optimisation, with a strong focus on revenue growth and retention. I combine strategic ownership with hands-on execution across Shopify performance, onsite optimisation, email lifecycle, reporting and agency/vendor management. Technically, I am comfortable inside the platform (Liquid, schema, Core Web Vitals, feeds and tracking) and I regularly leverage Claude Code to accelerate CRO, content and reporting, including building custom workflows, automations and apps where off-the-shelf tools don't fit.…I am a commercially minded ecommerce manager with 10+ years of hands-on ecommerce experience across Shopify and Shopify Plus, including co-owning and operating a Shopify B2C brand end-to-end. Most recently I contributed to ~186% YoY ecommerce revenue growth at Artisti Coffee Roasters on Shopify Plus and led the brand's US market rollout. I specialise in CRO, Klaviyo lifecycle marketing, merchandising, SEO/AEO, paid acquisition support, analytics and customer journey optimisation, with a strong focus on revenue growth and retention. I combine strategic ownership with hands-on execution across Shopify performance, onsite optimisation, email lifecycle, reporting and agency/vendor management. Technically, I am comfortable inside the platform (Liquid, schema, Core Web Vitals, feeds and tracking) and I regularly leverage Claude Code to accelerate CRO, content and reporting, including building custom workflows, automations and apps where off-the-shelf tools don't fit.

Available to hire

I am a commercially minded ecommerce manager with 10+ years of hands-on ecommerce experience across Shopify and Shopify Plus, including co-owning and operating a Shopify B2C brand end-to-end.

Most recently I contributed to ~186% YoY ecommerce revenue growth at Artisti Coffee Roasters on Shopify Plus and led the brand’s US market rollout. I specialise in CRO, Klaviyo lifecycle marketing, merchandising, SEO/AEO, paid acquisition support, analytics and customer journey optimisation, with a strong focus on revenue growth and retention. I combine strategic ownership with hands-on execution across Shopify performance, onsite optimisation, email lifecycle, reporting and agency/vendor management. Technically, I am comfortable inside the platform (Liquid, schema, Core Web Vitals, feeds and tracking) and I regularly leverage Claude Code to accelerate CRO, content and reporting, including building custom workflows, automations and apps where off-the-shelf tools don’t fit.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Product Lead – Shopify Loyalty App at Ikaika Creative

January 1, 2026 - Present

Created a Shopify loyalty product, from concept to App Store listing, including Admin API, checkout extensions, billing and onboarding.

Shopify Loyalty App Developer at Ikaika Creative

January 1, 2026 - Present

Built end-to-end Shopify loyalty application approved for Shopify App Store listing; Admin API integrations, checkout extensions, billing and merchant onboarding flows.

OpenCart to Shopify Migration Lead at Music Centre Gosford

January 1, 2026 - Present

Currently delivering a large OpenCart to Shopify migration including SEO-preserving URL redirects and a full ecommerce rebuild.

Headless Storefront Developer at Mana for Men

January 1, 2026 - Present

Building headless storefront on Shopify Hydrogen 2026.1 + Sanity v5 + React 19 + Tailwind 4. Schema design, GROQ queries, component library, SEO and performance work.

Client Engagement Lead – Artisti Coffee Roasters at Artisti Coffee Roasters

August 1, 2024 - December 1, 2025

Led ecommerce growth on Shopify Plus across UX, CRO, retention and AOV optimisation; US market rollout; PDP, cart and navigation improvements; post-purchase offers app; collaborated with marketing, content and paid media; contributed to ~186% YoY revenue growth.

Founder & eCommerce Lead at Ikaika Creative

January 1, 2024 - Present

eCommerce studio delivering Shopify and Shopify Plus solutions for Australian ecommerce brands across DTC, retail and specialty categories. Led ecommerce growth initiatives across UX, CRO, retention and AOV optimisation; US market rollout for Artisti Coffee Roasters; PDP, cart and navigation improvements via Liquid/theme work; managed Klaviyo lifecycle flows and campaigns; coordinated paid performance initiatives; built a post-purchase offers app.

Co-owner & eCommerce Lead at House of Aloha

January 1, 2016 - Present

Co-owner and sole eCommerce lead for an established Shopify jewellery brand. Own the ecommerce channel end-to-end: merchandising, product presentation, customer journey optimization; SEO, Google Ads and Merchant Center optimization; Klaviyo lifecycle marketing; CRO and onsite performance.

Head of Software Delivery / Software Development Manager at The Australian Software Company (TASC)

January 1, 2000 - December 31, 2016

Sixteen years across software delivery and team leadership for enterprise and mid-market clients. Acted as customer-facing project lead through discovery, scope definition, build, QA and deployment; coordinated stakeholders, internal teams and external partners; translated business requirements into practical technical outcomes.