Jay Bailey

I am a commercially minded ecommerce manager with 10+ years of hands-on ecommerce experience across Shopify and Shopify Plus, including co-owning and operating a Shopify B2C brand end-to-end.

Most recently I contributed to ~186% YoY ecommerce revenue growth at Artisti Coffee Roasters on Shopify Plus and led the brand’s US market rollout. I specialise in CRO, Klaviyo lifecycle marketing, merchandising, SEO/AEO, paid acquisition support, analytics and customer journey optimisation, with a strong focus on revenue growth and retention. I combine strategic ownership with hands-on execution across Shopify performance, onsite optimisation, email lifecycle, reporting and agency/vendor management. Technically, I am comfortable inside the platform (Liquid, schema, Core Web Vitals, feeds and tracking) and I regularly leverage Claude Code to accelerate CRO, content and reporting, including building custom workflows, automations and apps where off-the-shelf tools don’t fit.