Seasoned Digital Communication, Marketing, and Content Strategy professional with 14+ years of experience helping brands communicate their identity and amplify their presence across digital channels. Skilled in crafting, planning, producing, and executing content strategies with a local and global approach to drive engagement and revenue growth. Creative, forward-thinking leader passionate about mentorship, team building, and transformative change. Experienced panellist/speaker on social media and influencer strategy, multilingual (English, French, native Italian), and dual citizen of the UK and Italy.

Seasoned Digital Communication, Marketing, and Content Strategy professional with 14+ years of experience helping brands communicate their identity and amplify their presence across digital channels. Skilled in crafting, planning, producing, and executing content strategies with a local and global approach to drive engagement and revenue growth. Creative, forward-thinking leader passionate about mentorship, team building, and transformative change. Experienced panellist/speaker on social media and influencer strategy, multilingual (English, French, native Italian), and dual citizen of the UK and Italy.

Available to hire

Seasoned Digital Communication, Marketing, and Content Strategy professional with 14+ years of experience helping brands communicate their identity and amplify their presence across digital channels. Skilled in crafting, planning, producing, and executing content strategies with a local and global approach to drive engagement and revenue growth.

Creative, forward-thinking leader passionate about mentorship, team building, and transformative change. Experienced panellist/speaker on social media and influencer strategy, multilingual (English, French, native Italian), and dual citizen of the UK and Italy.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
French
Intermediate
Italian
Fluent
Spanish; Castilian
Intermediate

Work Experience

Digital Strategy Consultant (Freelance) at Freelance
April 1, 2023 - Present
Empowers brands to optimize their digital presence, connect with target audiences, and scale efficiently. Works with a range of clients including brand and communication agencies, premium food/chef brands, new app and social media platforms, drinks and beauty brands—supporting content strategy and digital growth initiatives.
Freelance Digital Strategy Consultant
April 1, 2023 - Present
Empowering brands to optimise their digital presence, connect with target audiences, and scale efficiently. Recent clients include brand and communication agencies, premium food/chef brands, new app and social media platforms, drinks and beauty brands.
Digital Strategy Consultant at Freelance
April 1, 2023 - Present
Empowers brands to optimize their digital presence, connect with target audiences, and scale efficiently. Recent clients include brand and communication agencies, premium food/chef brands, new app and social media platforms, drinks and beauty brands.
Head of Content and Digital Strategy at Distill Ventures
July 1, 2020 - March 1, 2023
Led content strategy, digital media, user experience, community building, and market growth for a global portfolio of premium spirits and non-alcoholic brands. Managed and executed visual and content production (photo, video, copy, design) and oversaw organic and paid channel planning to deliver growth objectives.
Content Strategist at Distill Ventures
May 1, 2019 - July 1, 2020
Directed content strategy and community building for a global portfolio of premium spirits and non-alcoholic brands. Owned leading visual and content production and execution (photo, video, copy, design). Supported DTC and growth through communication guidelines and combined PPC/SEO optimization.
Digital Media Manager at Japan House London
April 1, 2018 - March 1, 2019
Oversaw digital strategy for the launch of a Japanese Arts Centre designed by architect S. Fujimoto, covering exhibitions, restaurant, events, and retail. Managed the opening communications plan to drive awareness and engagement across digital channels.
Digital Content Production Manager at Made.com
January 1, 2016 - April 1, 2018
Led content planning and production for global markets, managed budgets and resources for photoshoots and editorials, and coordinated content implementation across global markets. Managed copy localization, briefings to editors/photographers/designers, and end-to-end content delivery across social, digital PR, CRM, paid media, and full website funnel optimization with SEO support.
Content & Social Media Manager at Made.com
July 1, 2013 - December 1, 2015
Responsible for online and offline content creation and local market brand tone of voice (TOV). Created and implemented TOV guidelines to align web presence with brand image. Managed channels including website management, SEO, blog, social media, paid media, and newsletters/CRM strategy, delivering measurable engagement and traffic growth.

Education

Academic English (CAE Level C1) at University of Westminster, London
February 1, 2012 - December 1, 2012
French Language Diploma at École International, Paris
August 1, 2010 - July 27, 2026
Post-graduate program in Journalism & Communication at Sole 24Ore, Milan
January 1, 2011 - July 27, 2026
MA in Advanced Marketing & Digital Communication at Bicocca University, Milan
March 1, 2010 - July 27, 2026
BA in Corporate Management (Grade 2:1) at University of Perugia, Italy
October 1, 2006 - July 27, 2026
Diploma of Photography at Milan
October 1, 2006 - June 1, 2011
Academic English (CAE - Level C1) at University of Westminster, London
February 1, 2012 - December 1, 2012
French Language Diploma at École International, Paris
August 1, 2010 - August 1, 2010
Post-graduate program in Journalism & Communication at “Sole 24Ore” Milan
January 1, 2011 - January 1, 2011
MA in Advanced Marketing & Digital Communication at Bicocca University, Milan
March 1, 2010 - March 1, 2010
BA in Corporate Management at University of Perugia, Italy
October 1, 2006 - October 1, 2006
Academic English (CAE – Level C1) at University of Westminster, London
February 1, 2012 - December 1, 2012
French Language Diploma at École International, Paris
August 1, 2010 - August 1, 2010
Post-graduate program in Journalism & Communication at Sole 24Ore, Milan
January 1, 2011 - January 1, 2011
MA in Advanced Marketing & Digital Communication at Bicocca University, Milan
March 1, 2010 - March 1, 2010
BA in Corporate Management at University of Perugia
October 1, 2006 - October 1, 2006
Public speaking (Love Public Speaking) at City Academy, London
May 1, 2017 - December 1, 2017
Diploma of Photography at Milan (institution not specified)
October 1, 2006 - June 1, 2007
Diploma of Photography at Milan (institution not specified)
October 1, 2010 - June 1, 2011
Academic English (CAE - Level C1) at University of Westminster, London
February 1, 2012 - December 1, 2012
French Language Diploma at École International, Paris
August 1, 2010 - July 27, 2026
Post-graduate program in Journalism & Communication at Sole 24Ore, Milan
January 1, 2011 - July 27, 2026
MA in Advanced Marketing & Digital Communication at Bicocca University, Milan
March 1, 2010 - July 27, 2026
BA in Corporate Management (Grade 2:1) at University of Perugia, Italy
October 1, 2006 - July 27, 2026

Qualifications

Public speaking
May 1, 2017 - December 1, 2017
Public speaking
May 1, 2017 - December 1, 2017
Diploma of Photography
October 1, 2006 - June 1, 2011
Public speaking – Love Public Speaking
May 1, 2017 - December 1, 2017
Diploma of Photography
October 1, 2006 - June 1, 2007
Diploma of Photography
October 1, 2010 - June 1, 2011
Public speaking (Love Public Speaking) — City Academy
May 1, 2017 - December 1, 2017
Diploma of Photography
October 1, 2006 - June 1, 2007
Diploma of Photography
October 1, 2010 - June 1, 2011

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Non-Profit Organization, Professional Services