Available to hire
I have over 10 years of experience in marketing and community management, with a strong focus on social media marketing and content creation. I’ve developed and executed content strategies across platforms like Instagram, LinkedIn, and Facebook—tailoring messaging to each audience to maximize reach and engagement. My work has included everything from planning and creating content calendars, writing copy, and designing visuals, to launching targeted campaigns that foster community growth and interaction.
Engagement is always a top priority for me. I actively monitor interactions, respond to messages and comments, and use analytics to understand what resonates with the audience. This helps me refine strategies in real-time and ensure that the content stays relevant, consistent, and aligned with brand values. I’ve also experimented with quizzes, polls, and ask-me-anything formats to encourage interaction and boost visibility.
Overall, I see social media as an essential tool not just for promotion, but for building genuine relationships with a community.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Italian
Fluent
Work Experience
Senior Marketing Specialist at Dutch Ready
November 30, 2024 - July 8, 2025Scheduled and coordinated automated email flows for product and free sample delivery, ensuring timely digital delivery and follow-ups. Monitored website behaviour and conversions using tracking tools; optimised campaign performance. Liaised with external partners (ambassadors, collaborators) to align on timelines, deliverables, and promotional material distribution. Organised and executed webinars and online events with strict time and resource coordination.
Senior International B2B Marketing Specialist at No Fluff Jobs
October 31, 2023 - July 8, 2025Collaborated on strategies and budgets to meet commercial objectives and attract new clients. Utilised B2B channels, events, and PR to boost brand visibility. Featured campaigns on key online platforms including Baaz, Focus on IT, Techvisor, and Emerce. Managed international campaigns across teams in different locations, ensuring alignment on deadlines and deliverables. Handled logistics of events and webinar rollouts, including content, invites, and partner coordination. Collaborated with cross-functional teams to deliver marketing packages efficiently and on time.
Partner Marketing Community Manager at Booking.com
January 31, 2020 - July 8, 2025Supported the roll out of partner campaigns, coordinating assets, approvals, and translations across departments. Organised influencer campaigns and ensured timely content delivery and campaign tracking. Reported performance and engagement metrics to inform future activities.
Social Media Engagement Specialist at Booking.com
May 31, 2018 - July 8, 2025Engaged with audiences across platforms to ensure a strong brand presence. Addressed inquiries and collaborated with teams to resolve issues. Tracked sentiment and insights to refine marketing strategies. Worked with internal teams to optimise engagement and brand consistency.
Online Community Manager at giffgaff
November 30, 2016 - July 8, 2025Developed and managed strategies to drive community engagement central to the business. Tracked and reported on community trends to inform business decisions. Supported team development and oversaw community initiatives. Worked with internal teams to integrate community insights into business strategies. Managed content, FAQs, and knowledge base to enhance user experience. Leveraged community for marketing, support, and product development.
Italian Online Community Manager at Sony Interactive Entertainment Europe
January 31, 2015 - July 8, 2025Developed and executed brand campaigns across platforms. Planned, published, and engaged with audiences to drive organic growth. Managed online communities, optimised FAQs, and enhanced user experience. Coordinated with PR, marketing, and analytics teams on key projects. Analysed and reported on social media impact to refine strategies. Oversaw online contests and local events to boost engagement. Assisted in recruiting and training community team members.
Senior Marketing Specialist at Dutch Ready
November 30, 2024 - July 8, 2025Scheduled and coordinated automated email flows for product and free sample delivery, ensuring timely digital delivery and follow-ups. Monitored website behaviour and conversions using tracking tools; optimised campaign performance. Liaised with external partners (ambassadors, collaborators) to align on timelines, deliverables, and promotional material distribution. Organised and executed webinars and online events with strict time and resource coordination.
Senior International B2B Marketing Specialist at No Fluff Jobs
October 31, 2023 - July 8, 2025Collaborated on strategies and budgets to meet commercial objectives and attract new clients. Utilised B2B channels, events, and PR to boost brand visibility. Featured campaigns on key online platforms like Baaz, Focus on IT, Techvisor, Emerce. Managed international campaigns across teams in different locations, ensuring alignment on deadlines and deliverables. Handled logistics of events and webinar roll outs, including content, invites, and partner coordination. Collaborated with cross-functional teams to deliver marketing packages efficiently and on time.
Partner Marketing Community Manager at Booking.com
January 31, 2020 - July 8, 2025Supported the roll out of partner campaigns, coordinating assets, approvals, and translations across departments. Organised influencer campaigns and ensured timely content delivery and campaign tracking. Reported performance and engagement metrics to inform future activities.
Social Media Engagement Specialist at Booking.com
May 31, 2018 - July 8, 2025Engaged with audiences across platforms, ensuring a strong brand presence. Addressed inquiries and collaborated with teams to resolve issues. Tracked sentiment and insights to refine marketing strategies. Worked with internal teams to optimise engagement and brand consistency.
Online Community Manager at giffgaff
November 30, 2016 - July 8, 2025Developed and managed strategies to drive engagement and keep the community central to the business. Tracked and reported on community trends to inform business decisions. Supported team development and oversaw community initiatives. Worked with internal teams to integrate community insights into business strategies. Managed content, FAQs, and knowledge base to enhance user experience. Leveraged the community for marketing, support, and product development.
Italian Online Community Manager at Sony Interactive Entertainment Europe
January 31, 2015 - July 8, 2025Developed and executed brand campaigns across platforms. Planned, published, and engaged with audiences to drive organic growth. Managed online communities, optimised FAQs, and enhanced user experience. Coordinated with PR, marketing, and analytics teams on key projects. Analysed and reported on social media impact to refine strategies. Oversaw online contests and local events to boost engagement. Assisted in recruiting and training community team members.
Education
BA at Università degli Studi "Gabriele d'Annunzio"
January 1, 2007 - December 31, 2007High School Diploma at AFS, Perth, Australia
June 1, 1998 - June 30, 1998BA at Università degli Studi "Gabriele d'Annunzio", Pescara, Italy
January 1, 2007 - December 31, 2007High School Diploma at AFS, Perth, Australia
June 1, 1998 - June 30, 1998BA at Università degli Studi "Gabriele d'Annunzio"
January 1, 2007 - December 31, 2007High School Diploma at AFS
June 1, 1998 - June 30, 1998Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Travel & Hospitality, Gaming, Retail, Transportation & Logistics, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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