Ildefonso Cecilia Pérez

Manage the digital growth strategy for global crypto and gaming brands, overseeing six-figure budgets to scale user acquisition through high-impact organic and social-led channels. AI-driven acquisition engine produced 100+ weekly assets to dominate search and social algorithms, resulting in a consistent flow of 50,000 weekly organic views. Optimized performance using Metricool and Meta Business Suite to track KPIs and budget efficiency, iterating content funnels to improve conversions and reduce CAC. Monitored real-time trends to execute new growth strategies, aligning product offerings with market demand to ensure efficient capital allocation.

Led community-based acquisition and retention for gaming and digital asset platforms, managing advertising and partnership budgets to drive user sign-ups. Crafted high-impact direct-response copy and assets designed to drive direct traffic and high-value conversions. Strategically collaborated with marketing and data teams to ensure brand voice consistency while hitting aggressive growth and ROI targets.