Available to hire
Soy Iliana Ruvalcaba, una profesional del marketing digital con enfoque en campañas de paid media, estrategia de marca y crecimiento de audiencias. Creo contenidos y ejecuto planes de marketing con un ojo en el rendimiento y la experiencia del usuario.
Me apasiona conectar marcas con personas, optimizar KPIs y trabajar de forma colaborativa con equipos globales para obtener resultados sostenibles.
Experience Level
Expert
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Intermediate
Language
Spanish; Castilian
Fluent
English
Intermediate
Work Experience
Freelance Digital Marketing Strategist at Self-Employed / Freelance
January 1, 2022 - PresentDevelop and execute international paid media campaigns across Meta (Facebook), TikTok, YouTube; manage budgets; optimize KPIs; analyze results and report to clients; coordinate cross-channel creative and messaging; support brand strategy and content planning.
Campaign Manager (INT) at Colmena Interactive
January 1, 2014 - October 19, 2025Implementation of international paid media campaigns; budget management and reporting; KPI optimization; analysis of results; direct client communication; supervision of traffic drivers and strategic planning.
Traffic Digital at Traffic Digital
January 1, 2014 - October 19, 2025Creation and optimization of PPC multi-channel campaigns; results analysis and direct client communication; supervision of traffic drivers and strategic planning.
Campaign Manager (Intl) at Paid Media Agencies (Meta, TikTok, YouTube)
December 31, 2022 - October 19, 2025Implementation of international paid media campaigns; budget management and reporting of results.
PPC & Digital Campaigns Specialist at Traffic Digital
January 1, 2014 - October 19, 2025Creation and optimization of PPC and multichannel campaigns; analysis of results; direct client communication; supervision of traffic buyers and strategic planning.
Digital Strategy & Integrated Marketing at Adglow
December 31, 2014 - October 19, 2025Integral digital marketing strategy, automation and analytics; cross-functional collaboration and strategic planning.
Campaign Manager (Intern) at Paid Media (Meta, TikTok, YouTube)
January 1, 2022 - October 19, 2025Implementation of international paid media campaigns; budget management and reporting of results.
Traffic / PPC Manager at Colmena Interactive
January 1, 2014 - October 19, 2025Creation and optimization of multi-channel PPC campaigns; results analysis and direct client communication; supervision of traffic managers and strategic planning.
PPC Specialist & Strategist at Freelance / Self-employed
January 1, 2020 - October 19, 2025PPC strategies for international brands (Google, LinkedIn, Pinterest, Meta); global communications for Fundación C&A (LATAM, Brazil, Europe).
Education
MBA Marketing at Universidad de Medios Audiovisuales
January 1, 2022 - January 1, 2023Undergraduate at Universidad de Business School
January 1, 2011 - January 1, 2014MBA in Marketing at Universidad de Medios Audiovisuales
January 1, 2022 - December 31, 2023Licenciatura en Publicidad at Universidad de Medios Audiovisuales
January 1, 2019 - January 1, 2020MBA in Marketing at Universidad de Medios Audiovisuales
January 1, 2022 - January 1, 2023Qualifications
MBA Marketing
January 1, 2022 - January 1, 2023SEO Expert
January 1, 2020 - October 19, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
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Expert
Expert
Intermediate
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