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I'm Ilinka Stojcheva, a fashion- and beauty-focused professional with hands-on experience in bridal and evening dress consultations, retail sales, and social media marketing. I love crafting engaging content and helping brands grow their online presence through authentic storytelling and smart visuals.\nI'm passionate about styling, window display, and creating positive shopping experiences. I enjoy blending in-person customer service with digital marketing, content creation, and brand development to drive growth for fashion and lifestyle brands.…I'm Ilinka Stojcheva, a fashion- and beauty-focused professional with hands-on experience in bridal and evening dress consultations, retail sales, and social media marketing. I love crafting engaging content and helping brands grow their online presence through authentic storytelling and smart visuals.\nI'm passionate about styling, window display, and creating positive shopping experiences. I enjoy blending in-person customer service with digital marketing, content creation, and brand development to drive growth for fashion and lifestyle brands.

Ilinka Stojcheva

Content Creator, Social Media Manager, Marketing Consultant, +6

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I'm Ilinka Stojcheva, a fashion- and beauty-focused professional with hands-on experience in bridal and evening dress consultations, retail sales, and social media marketing. I love crafting engaging content and helping brands grow their online presence through authentic storytelling and smart visuals.\nI'm passionate about styling, window display, and creating positive shopping experiences. I enjoy blending in-person customer service with digital marketing, content creation, and brand development to drive growth for fashion and lifestyle brands.…I'm Ilinka Stojcheva, a fashion- and beauty-focused professional with hands-on experience in bridal and evening dress consultations, retail sales, and social media marketing. I love crafting engaging content and helping brands grow their online presence through authentic storytelling and smart visuals.\nI'm passionate about styling, window display, and creating positive shopping experiences. I enjoy blending in-person customer service with digital marketing, content creation, and brand development to drive growth for fashion and lifestyle brands.

Available to hire

I’m Ilinka Stojcheva, a fashion- and beauty-focused professional with hands-on experience in bridal and evening dress consultations, retail sales, and social media marketing. I love crafting engaging content and helping brands grow their online presence through authentic storytelling and smart visuals.\nI’m passionate about styling, window display, and creating positive shopping experiences. I enjoy blending in-person customer service with digital marketing, content creation, and brand development to drive growth for fashion and lifestyle brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Macedonian

Intermediate

German

Fluent

French

Advanced

Albanian

Intermediate

Work Experience

Sales Advisor – Beauty & Cosmetics at Manor (Vaud, Switzerland)

January 1, 2023 - December 31, 2025

Provided personalized customer service and product recommendations; Assisted customers in selecting beauty and cosmetic products; Promoted products and supported sales targets; Handled payments and operated the cash register; Maintained product displays and ensured store reorganization; Contributed to a positive shopping experience

Fashion Sales Consultant at Polater Boutique, Renens

January 1, 2022 - December 31, 2022

Responsibilities: Creation of social media content for Instagram and TikTok; Basic social media strategy and audience engagement; Design of marketing visuals using Canva; Writing captions and promotional texts (copyrighting); Researched digital marketing trends and content ideas; Social media content creation for beauty and lifestyle brands; Visual content design using Canva; Development of creative marketing concepts

Freelance Digital Marketing Specialist at Self-employed

January 1, 2026 - Present

Provided personalized digital marketing services including social media content creation, audience targeting, Canva visuals, caption writing, and promotional text; Researched digital marketing trends and developed creative marketing concepts for beauty & lifestyle brands; Managed social media content and supported brand growth

Fashion Sales Consultant at Polater Boutique

January 1, 2022 - Present

Responsibilities included creating social media content for Instagram and TikTok, basic social media strategy and audience engagement, designing marketing visuals using Canva, writing captions and promotional texts (copywriting), researching digital marketing trends and content ideas, social media content creation for beauty and lifestyle brands, visual content design using Canva, and developing creative marketing concepts.

Student Job – Social Media Content Creator

January 1, 2022 - Present

Created social media content for Instagram and TikTok; implemented basic social media strategy and audience engagement; designed visuals using Canva; wrote captions and promotional texts; researched digital marketing trends and content ideas; produced content for beauty and lifestyle brands; developed marketing concepts.

Fashion Sales Consultant at Polater Boutique, Renens, Switzerland

January 1, 2022 - Present

Provided personalized customer service and product recommendations; Assisted customers in selecting beauty and cosmetic products; Promoted products and supported sales targets; Handled payments and operated the cash register; Maintained product displays and store organization; Contributed to a positive shopping experience