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Digital Marketing Specialist focused on performance marketing, Meta Ads optimization, and creative testing. I build, launch, and improve campaigns using audience research, copywriting, and marketing analytics. I combine practical web/landing-page development with AI-powered tools to prototype faster, test ideas, and increase efficiency across marketing and sales workflows.…

ILYA EFIMENKO

Digital Marketer, Performance Marketer, Marketing Analyst, +2

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Digital Marketing Specialist focused on performance marketing, Meta Ads optimization, and creative testing. I build, launch, and improve campaigns using audience research, copywriting, and marketing analytics. I combine practical web/landing-page development with AI-powered tools to prototype faster, test ideas, and increase efficiency across marketing and sales workflows.…

Available to hire

Digital Marketing Specialist focused on performance marketing, Meta Ads optimization, and creative testing. I build, launch, and improve campaigns using audience research, copywriting, and marketing analytics.

I combine practical web/landing-page development with AI-powered tools to prototype faster, test ideas, and increase efficiency across marketing and sales workflows.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Russian

Fluent

Ukrainian

Fluent

Polish

Beginner

German

Beginner

Work Experience

Digital Marketing Specialist (Freelance) at Freelance / Self-Employed

January 1, 2024 - Present

Planned and executed digital marketing activities for online and e-commerce projects with a paid-social focus. Set up, monitored, and optimized Meta advertising campaigns; tested creatives, messaging, audiences, and campaign approaches. Analyzed campaign performance and key marketing metrics to find optimization opportunities and improve efficiency. Researched target audiences, competitors, and market opportunities to support campaign and creative decisions. Built landing pages, pre-landing pages, and websites (domains, hosting, website builders, and AI-assisted tools). Created advertising creatives and digital content tailored to different audiences and campaign goals. Used AI tools for research, content creation, design, website development, and workflow improvement.