I’m Adonawit Belay, an early-stage entrepreneur based in Addis Ababa, where I help build ventures from an initial idea into real strategy and execution. I co-founded Xorian, a U.S.-based functional beverage startup, and I’m currently a Co-Founder & Deputy CEO of GreenPack Ethiopia, a bio-packaging manufacturing company created to scale practical alternatives to conventional plastic packaging. Across my work, I focus on market research, business development, stakeholder communication, and negotiating practical paths forward, especially when resources are limited or information is incomplete. I enjoy learning unfamiliar topics quickly, using AI tools thoughtfully for research and drafting while validating outputs, and turning gaps I find in the market into clear business models, proposals, partnerships, and coordinated project plans.

Adonawit Belay

I’m Adonawit Belay, an early-stage entrepreneur based in Addis Ababa, where I help build ventures from an initial idea into real strategy and execution. I co-founded Xorian, a U.S.-based functional beverage startup, and I’m currently a Co-Founder & Deputy CEO of GreenPack Ethiopia, a bio-packaging manufacturing company created to scale practical alternatives to conventional plastic packaging. Across my work, I focus on market research, business development, stakeholder communication, and negotiating practical paths forward, especially when resources are limited or information is incomplete. I enjoy learning unfamiliar topics quickly, using AI tools thoughtfully for research and drafting while validating outputs, and turning gaps I find in the market into clear business models, proposals, partnerships, and coordinated project plans.

Available to hire

I’m Adonawit Belay, an early-stage entrepreneur based in Addis Ababa, where I help build ventures from an initial idea into real strategy and execution. I co-founded Xorian, a U.S.-based functional beverage startup, and I’m currently a Co-Founder & Deputy CEO of GreenPack Ethiopia, a bio-packaging manufacturing company created to scale practical alternatives to conventional plastic packaging.

Across my work, I focus on market research, business development, stakeholder communication, and negotiating practical paths forward, especially when resources are limited or information is incomplete. I enjoy learning unfamiliar topics quickly, using AI tools thoughtfully for research and drafting while validating outputs, and turning gaps I find in the market into clear business models, proposals, partnerships, and coordinated project plans.

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Work Experience

Co-Founder & Deputy CEO at GreenPack Ethiopia
March 1, 2026 - Present
Co-founded and lead business development, market research, strategic planning, and stakeholder communication for a bio-packaging manufacturing startup addressing Ethiopia’s packaging market gap. Responsible for researching the opportunity and developing the business model, preparing proposals, negotiating with partners/stakeholders, and coordinating paths toward manufacturing operations. Led practical problem-solving for operational needs, including securing a land opportunity for future manufacturing infrastructure through direct communication and negotiation when initial procedural requirements blocked progress.
Co-Founder at Xorian
January 1, 2025 - Present
Co-founded a U.S.-based functional beverage startup with my twin sister (started at age 17) and worked across market research, product concept development, positioning and branding, business strategy, distribution planning, partnerships, and investor communication. Built the venture using limited early resources by repeatedly researching unfamiliar topics, identifying market gaps, evaluating alternatives, communicating with experienced professionals, and making decisions without an existing team or infrastructure.

Education

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Qualifications

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Industry Experience

Manufacturing, Consumer Goods, Agriculture & Mining, Professional Services, Retail, Software & Internet, Media & Entertainment, Non-Profit Organization, Other