Founder at Fudge Pointe

Built a dessert brand from a home concept into a repeat-order business across the UAE. Developed packaging, gifting concepts, and product presentation strategies. Managed social media content, branding, and customer engagement; executed collaborations, campaigns, and pop-up activations to increase brand visibility. Oversaw daily operations including order management and customer communication; created visual storytelling content to strengthen brand identity and audience connection.

Marketing Assistant at Alif Investments

Execute marketing campaigns across multiple dessert brands; plan, shoot, and edit social media content for campaigns, promotions, and activations. Improve content turnaround time by ~30% through structured creative workflows. Contribute to 20–30% engagement growth across major campaigns. Manage content calendars and coordinate with agencies and internal teams; review and maintain consistency across brand content and materials. Support on-ground activations including Foodie Mela, Filmfare Nights, and AU events. Coordinate influencer campaigns and UGC-based content collaborations; track campaign performance and assist in reporting using Excel and Google Sheets. Prepare presentations, reports, and marketing decks using PowerPoint and Excel. Update website and aggregator listings to improve visibility and customer reach.

Marketing Intern at Alif Investments

Assisted in content creation and campaign execution for multiple F&B brands. Supported scheduling, coordination, and social media planning activities. Contributed to campaign brainstorming and creative ideation sessions. Helped with reels, promotional content, and day-to-day marketing tasks. Supported the marketing team during activations and promotional events.