Available to hire
I am Imani Barnes, a digital marketing strategist with 7+ years of experience driving growth for beauty, wellness, and lifestyle brands. I blend storytelling, data, and design to create memorable brands and measurable results across digital platforms.
I lead omni-channel marketing initiatives, build data-driven digital ecosystems, and translate performance insights into creative growth strategies. In my current roles at IB Consulting and Glitter & Glory Enhancement Bar, I collaborate with founders, refine brand voice, and deliver campaigns that boost engagement, loyalty, and revenue.
Experience Level
Language
English
Fluent
Work Experience
Chief Creative Marketing Director at IB Consulting
June 1, 2020 - November 7, 2025Lead digital marketing and creative strategy for emerging brands, managing omni-channel campaigns across paid social, email, and web. Build and optimize digital ecosystems to increase conversions and engagement, aligning creative with analytics and audience insights. Direct end-to-end campaign execution—from brief to reporting—integrating SEO-driven storytelling and CRM-based audience segmentation. Collaborate with founders and marketing teams to define brand voice and KPIs, translating performance data into creative growth strategies.
Chief Executive Officer at Glitter & Glory Enhancement Bar
January 1, 2019 - November 7, 2025Established and scaled a profitable beauty and wellness brand through digital-first marketing and customer-experience strategy. Designed and implemented retention campaigns (email, SMS, social) that improved rebooking rates by 12% and new-client leads by 10%. Analyzed client data and seasonal trends to inform promotional planning and service positioning, strengthening customer lifetime value. Oversaw rebrand execution—creative direction, content production, and paid campaign rollout—creating a cohesive, cinematic brand identity.
Esthetician & Brand Representative at European Wax Center
June 1, 2019 - June 1, 2019Delivered consistent client experiences aligned with brand marketing initiatives and local-market activations. Supported regional growth through community partnerships and referral campaigns.
Chief Creative Marketing Director at IB Consulting
June 1, 2020 - November 17, 2025Lead digital marketing and creative strategy for emerging brands, managing omni-channel campaigns across paid social, email, and web. Build and optimize digital ecosystems to increase conversions and engagement, aligning creative with analytics and audience insights. Direct end-to-end campaign execution—from brief to reporting—integrating SEO-driven storytelling and CRM-based audience segmentation. Collaborate with founders and marketing teams to define brand voice, set KPIs, and translate performance data into creative growth strategies. Selected Results: The Squared — Elevated brand awareness and digital engagement by 30% YoY through integrated campaign strategy and creative optimization.
Chief Executive Officer at Glitter & Glory Enhancement Bar
January 1, 2019 - November 17, 2025Established and scaled a profitable beauty and wellness brand through digital-first marketing and customer-experience strategy. Designed and implemented retention campaigns (email, SMS, social) that improved rebooking rates by 12% and new-client leads by 10%. Analyzed client data and seasonal trends to inform promotional planning and service positioning, strengthening customer lifetime value. Oversaw rebrand execution—creative direction, content production, and paid campaign rollout—creating a cohesive, cinematic brand identity.
Education
Master of Science, Marketing at Georgia State University
January 11, 2030 - November 7, 2025Licensed Esthetician at Leon’s Beauty School
January 11, 2030 - November 7, 2025Bachelor of Arts, Social Work; Minor: African American Studies at The University of North Carolina at Greensboro
January 11, 2030 - November 7, 2025Certified Phlebotomist at Northwest Phlebotomy School
January 11, 2030 - November 7, 2025Master of Science, Marketing at Leon’s Beauty School
January 11, 2030 - November 17, 2025Licensed Esthetician at Leon’s Beauty School
January 11, 2030 - November 17, 2025Bachelor of Arts, Social Work; Minor: African American Studies at The University of North Carolina at Greensboro
January 11, 2030 - November 17, 2025Certified Phlebotomist at Northwest Phlebotomy School
January 11, 2030 - November 17, 2025 at Georgia State University
January 11, 2030 - November 17, 2025Qualifications
Certified Phlebotomist
January 11, 2030 - November 7, 2025Licensed Esthetician
January 11, 2030 - November 7, 2025Certified Phlebotomist
January 11, 2030 - November 17, 2025Licensed Esthetician
January 11, 2030 - November 17, 2025Industry Experience
Consumer Goods, Retail, Professional Services, Media & Entertainment, Software & Internet
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