Assistant Media Planner (Unilever) at GroupM

Executed over 20 data-driven digital campaigns across Meta, TikTok, DV360, and Google Ads for prominent clients like Coca-Cola, Changan, CBL (Oreo) by making an efficient tracker to exceed KPIs and achieve projected targets and automate the campaigns. Managed the end-to-end campaign lifecycle, from developing media plans and collaborating with specialised units to optimize performance and conducting pre/post-campaign analysis using tools like Power BI and Looker Studio reaching millions of people. Performed data-driven decision-making for clients by performing industry-wide market research and competitor analysis using Statista, Google Analytics, and sentiment analysis tools like DigiMind.

Jr Digital Marketing executive at Codesy Consulting

Conducted competitor research and content analysis to inform a website revamp that increased organic traffic by 30%. Utilized targeted social media outreach to identify high value leads, resulting in a 15% conversion rate increase. Doubled social media audience and improved brand engagement using community management and trend-driven strategy. Managed a team to create engaging content for web and social media, pitch decks, Meta ads, and outreach initiatives. Utilized project management tools (Asana, Trello, Slack) to streamline workflows in a remote work setting (US hours).

Marketing Intern at HBL AMC

Created a comprehensive brand guideline document for HBL AMC, ensuring impactful brand representation and communication. Enabled cross-functional collaboration to streamline content creation and drive effective social media marketing campaigns. Oversaw the strategic enhancement of the HBL AMC test website, optimizing user experience for a 15% reduction in bounce rate and integrating modern design elements to drive a successful and impactful launch with a projected 25% increase in user engagement.

HR Intern at KPMG

Implemented HR dashboard for comprehensive employee insights, aiding decision-making, and efficiency. Organized and structured health insurance plan provisions, optimizing clarity and organization. Coordinated professional HR and Partner interviews for audit trainees, ensuring a seamless selection process.

Content Strategist at FMC (Find Me Creators)

Created content strategies and briefs for 8+ global apps, including Paired App, Bible Chat, Hush, and AI/trading platforms, ensuring content matched audience segments and platform culture. Managed 15-20 UGC creators per client simultaneously and streamlined feedback, performance tracking, and delivery using AI-supported workflows. Produced 60+ content pieces per month (scripts, hooks, angles, briefs), enabling clients to scale content output and maintain a consistent social presence. Developed viral hooks and story frameworks that helped several creators achieve 1M-4M organic TikTok and Reels views, significantly boosting visibility and brand engagement.

Assistant Media Planner at WPP Media (Unilever)

Executed over 30 data-driven digital campaigns across Meta, TikTok, DV360, and Google Ads for clients like Knorr, Coca-Cola, Changan, and J. created an efficient tracker to exceed KPIs and targets and automated campaigns. Managed end-to-end campaign lifecycle, collaborating with specialized units to optimize performance and conducting pre/post-campaign analyses using Looker Studio, Statista, and DigiMind. Planned content and influencer strategy for Share a Coke campaign and Knorr Relaunch, ensuring alignment with brand goals and audience engagement.

Junior Digital Marketing Executive at Codesy Consulting

Led a team to create engaging content for web and social media, pitch decks, and outreach initiatives by using project management tools (Asana, Trello, Slack) to streamline remote workflows. Handled WordPress content, from blog posts to page improvements, by analyzing website content to develop enhanced web pages that ensured strong brand alignment and smoother user journeys. Developed a content calendar across Meta, Instagram, and LinkedIn, resulting in a 40% increase in overall engagement and a 25% growth in follower count within six months.

Head of Corporate at IBA Music Society

Led corporate outreach, partnerships, and events for the IBA Music Society to enhance visibility and sponsorship opportunities.

Head of Marketing at IBA Music Society

Led marketing initiatives for the IBA Music Society, driving promotions and member engagement.