Hello! I'm Imen Bouzouita, a senior digital consultant with 8+ years of experience leading digital transformation and product innovation across retail, e-commerce, and technology sectors. I help teams turn insights into scalable digital solutions, blending UX design, data-driven optimization, and agile product management to boost conversion, engagement, and growth. Based in Berlin, I collaborate with international teams to ship high-impact web and app experiences, leveraging web development, UX/UI, and analytics to guide strategy from concept to scalable delivery.

Imen Bouzouita

Hello! I'm Imen Bouzouita, a senior digital consultant with 8+ years of experience leading digital transformation and product innovation across retail, e-commerce, and technology sectors. I help teams turn insights into scalable digital solutions, blending UX design, data-driven optimization, and agile product management to boost conversion, engagement, and growth. Based in Berlin, I collaborate with international teams to ship high-impact web and app experiences, leveraging web development, UX/UI, and analytics to guide strategy from concept to scalable delivery.

Available to hire

Hello! I’m Imen Bouzouita, a senior digital consultant with 8+ years of experience leading digital transformation and product innovation across retail, e-commerce, and technology sectors. I help teams turn insights into scalable digital solutions, blending UX design, data-driven optimization, and agile product management to boost conversion, engagement, and growth.

Based in Berlin, I collaborate with international teams to ship high-impact web and app experiences, leveraging web development, UX/UI, and analytics to guide strategy from concept to scalable delivery.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert

Language

Arabic
Fluent
German
Fluent
English
Fluent
French
Fluent
Spanish; Castilian
Beginner
Italian
Beginner

Work Experience

Senior Digital Consultant/Engineer (Freelance) at Independent / Freelance
January 1, 2023 - Present
Delivering digital transformation and product innovation across retail, e-commerce, and tech. Achievements include improving ecommerce conversions (+18%), reducing bounce rates, and enabling funding for digital ventures; led onboarding sessions for apps and produced digital media assets for brand growth.
Senior Digital Consultant / Engineer at Deloitte Neuro Science Institute
January 1, 2021 - January 1, 2023
Led cross-functional teams on UX, data-driven optimization, and AI-enabled product design for neuroscience-focused initiatives; delivered strategy consulting on usability, UX, SEO, and conversions; contributed to digital solutions from concept to implementation.
Web Site Manager & Shopify Developer at Und Gretel
January 1, 2020 - January 1, 2021
Delivered 50+ strategy consultations on usability, UX, SEO, and conversions; designed 5+ websites (Webflow, Shopify, WordPress), boosting brand visibility and engagement.

Education

Bachelor of Science - Electrical Engineering and IT at Technical University of Munich
October 1, 2008 - September 30, 2012
B.S. & M.S. in Electrical Engineering and IT at Technical University of Munich
January 1, 2008 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Consumer Goods, Healthcare, Manufacturing, Professional Services, Non-Profit Organization, Energy & Utilities, Retail, Software & Internet, Travel & Hospitality, Transportation & Logistics, Media & Entertainment, Education