I am a dynamic and results-driven Digital Marketing Specialist with over 8 years of experience in managing multi-channel marketing campaigns.

About

I am a dynamic and results-driven Digital Marketing Specialist with over 8 years of experience in managing multi-channel marketing campaigns. My focus is on optimizing lead generation and enhancing brand visibility through data-driven strategies. I have a passion for using advanced AI and automation tools to create innovative digital solutions that engage customers and drive success.

Throughout my career, I’ve successfully implemented targeted campaigns and strategies across various platforms, always aiming for measurable results. Whether it’s through compelling content creation or meticulous data analysis, I thrive on developing creative solutions that meet the diverse needs of clients and their markets.

  • Joined July 2025

Industry experience

  • Consumer Goods
  • Professional Services
  • Software & Internet
  • Wholesale & Distribution
  • Education
  • Media & Entertainment
  • Healthcare

Projects · 3

Cutting-edge automation solutions that connect your existing tools, eliminate manual tasks, and put AI to work for your business — 24/7.
AI Chatbot Integration
Custom AI chatbot connected to Google Sheets,
Slack, MCP server, and MCP clients —
automating data retrieval and team
communication with a free dataset.
WhatsApp AI Agent
Automated product data collection via WhatsApp
— an AI agent that gathers, organizes, and
processes customer inputs without manual
intervention.
Web Scraping
Automated data extraction from websites to fuel
market research, competitive analysis, and lead
generation — saving hours of manual work. AI automation use cases are customizable — each solution is tailored to your specific tools, workflows, and business objectives

  • Marketing Automation Specialist

MCF — Volifil (France)
Brand awareness campaign via Meta & TikTok Business, combining
promotional videos with an influencer collaboration.
40% reach among the target audience
Performance tracked via Google Analytics
Influencer video content for authentic engagement
Multi-platform strategy: Meta + TikTok
Supersiesta — Orthopedic Mattresses
Targeted Facebook/Instagram Ads campaign in Tunisia for orthopedic
mattresses, with dynamic retargeting to recover lost sales.
+25% monthly traffic from paid campaigns
Average CTR of 4% — above industry benchmark
Dynamic retargeting via Facebook Pixel
+8% conversion on abandoned carts Supersiesta — Orthopedic Mattresses
Targeted Facebook/Instagram Ads campaign in Tunisia for orthopedic
mattresses, with dynamic retargeting to recover lost sales.
+25% monthly traffic from paid campaigns
Average CTR of 4% — above industry benchmark
Dynamic retargeting via Facebook Pixel
+8% conversion on abandoned carts

  • Social Media Freelancer

Touchedor — Premium Natural Skincare
Comprehensive digital marketing strategy for a premium Tunisian natural skincare brand, covering content creation, live streaming, and targeted paid
advertising across Meta and Google.
Premium Visual Content
High-quality photos and videos highlighting
textures, recyclable packaging, raw
ingredients, and visible skin results to build
brand desire and trust.
Tutorials & Live Streaming
Step-by-step “how-to” videos for face
routines using foam, vegetable oils, and
hydrosols. Weekly live sessions with
demonstrations, Q&A, and user testimonials.
Targeted Paid Ads
Geolocated Facebook/Instagram campaigns
in Tunisia + Google Ads on keywords like
“natural face cream Tunisia” and “Tunisian
organic skincare,” with retargeting for nonpurchasers.
Results:+30% traffic on touchedor.tn, 200 additional sales, expanded customer database, and improved pixel performance

Work experience· 16 roles

Freelance Digital Marketing Consultant · SuperSiesta Shop – Online Mattress StoreJan 2026 – Feb 2026 · 2 mos

Development and management of a targeted Facebook/Instagram Ads campaign aimed at promoting orthopedic mattresses.

Freelancing · Natural cosmetic productsJun 2025 – Jul 2025 · 2 mos

Created premium visuals with professional-quality photos and videos highlighting product textures and packaging. Produced tutorial "how-to" videos and organized weekly live streaming sessions for demonstrations and user engagement. Managed targeted paid advertising campaigns on Facebook and Instagram, employing geolocated targeting and retargeting strategies to increase traffic by 30%, add 200 sales, and improve local brand awareness in the Tunisian natural skincare segment.

Freelance Digital Marketing Consultant · Natural Cosmetic ProductsMay 2025 – Jun 2025 · 2 mos

Created visual content highlighting product textures and benefits. Executed paid advertising campaigns, increasing website traffic by 30% and generating over 200 sales through retargeting strategies.

Freelance Digital Marketing Consultant · SuperSiesta ShopJan 2025 – Feb 2025 · 2 mos
marketing manager · data guiding (SSII)Oct 2024 – Jul 2025 · 10 mos
Marketing Manager · Data GuidingOct 2024 – Present · 2 yrs 2 mos
Digital Marketing Consultant · International University of TunisMay 2024 – Jul 2025 · 1 yr 3 mos
Marketing Internship · SAMRISE Saas, entreprise software solutionJun 2023 – Jul 2025 · 2 yrs 2 mos

Education· 9

Professional master's degree · ESSEC Tunis2006 – 2007
master's degree · ESSEC Tunis2021
baccalaureate · Menzah6 high school2001 – 2002
Professional Master's Degree in Management · ESSEC Tunis2006 – 2007

Certifications and awards· 11

Digital Marketing Training2020
Microsoft Power BI certificate2023
Certificate in Workflow Automation2025 – 2026
Microsoft Power BI Certificate2023 – 2026

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