I am a dynamic and results-driven Digital Marketing Specialist with over 8 years of experience in managing multi-channel marketing campaigns. My focus is on optimizing lead generation and enhancing brand visibility through data-driven strategies. I have a passion for using advanced AI and automation tools to create innovative digital solutions that engage customers and drive success. Throughout my career, I've successfully implemented targeted campaigns and strategies across various platforms, always aiming for measurable results. Whether it's through compelling content creation or meticulous data analysis, I thrive on developing creative solutions that meet the diverse needs of clients and their markets.…

Imen Mnasser

PRO

I am a dynamic and results-driven Digital Marketing Specialist with over 8 years of experience in managing multi-channel marketing campaigns. My focus is on optimizing lead generation and enhancing brand visibility through data-driven strategies. I have a passion for using advanced AI and automation tools to create innovative digital solutions that engage customers and drive success. Throughout my career, I've successfully implemented targeted campaigns and strategies across various platforms, always aiming for measurable results. Whether it's through compelling content creation or meticulous data analysis, I thrive on developing creative solutions that meet the diverse needs of clients and their markets.…

Available to hire

I am a dynamic and results-driven Digital Marketing Specialist with over 8 years of experience in managing multi-channel marketing campaigns. My focus is on optimizing lead generation and enhancing brand visibility through data-driven strategies. I have a passion for using advanced AI and automation tools to create innovative digital solutions that engage customers and drive success.

Throughout my career, I’ve successfully implemented targeted campaigns and strategies across various platforms, always aiming for measurable results. Whether it’s through compelling content creation or meticulous data analysis, I thrive on developing creative solutions that meet the diverse needs of clients and their markets.

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Language

English
Fluent
French
Fluent
Arabic
Fluent

Work Experience

Freelance Digital Marketing Consultant at SuperSiesta Shop – Online Mattress Store
January 1, 2026 - February 1, 2026
Development and management of a targeted Facebook/Instagram Ads campaign aimed at promoting orthopedic mattresses.
Freelancing at Natural cosmetic products
June 30, 2025 - July 17, 2025
Created premium visuals with professional-quality photos and videos highlighting product textures and packaging. Produced tutorial "how-to" videos and organized weekly live streaming sessions for demonstrations and user engagement. Managed targeted paid advertising campaigns on Facebook and Instagram, employing geolocated targeting and retargeting strategies to increase traffic by 30%, add 200 sales, and improve local brand awareness in the Tunisian natural skincare segment.
Freelance Digital Marketing Consultant at Natural Cosmetic Products
May 1, 2025 - June 30, 2025
Created visual content highlighting product textures and benefits. Executed paid advertising campaigns, increasing website traffic by 30% and generating over 200 sales through retargeting strategies.
Freelance Digital Marketing Consultant at SuperSiesta Shop
January 1, 2025 - February 28, 2025
Managed targeted Facebook/Instagram Ads campaigns focused on orthopedic mattresses. Implemented dynamic retargeting Ads via Facebook Pixel, boosting conversion on abandoned carts by 8%. Monitored KPIs including ROAS, CPC, and conversion rates to maximize ROI.
marketing manager at data guiding (SSII)
October 31, 2024 - July 17, 2025
Implemented a plan to increase lead generation by an estimated 20% using Google Ads and email automation processes. Designed automated email sequences for persona-based lead conversion. Amplified reach on LinkedIn following a LinkedIn strategy. Supported lead generation through targeted campaigns and optimized customer journeys using HubSpot CRM and email automation. Created training videos on DevOps, Azure, and AI topics using generative AI tools. Led website redesign including audit, restructuring, content creation, and optimization recommendations.
Marketing Manager at Data Guiding
October 1, 2024 - Present
Implemented lead generation strategies achieving a 20% increase in qualified leads via Google Ads and email automation. Designed automated email sequences optimizing the lead conversion funnel.
Digital Marketing Consultant at International University of Tunis
May 31, 2024 - July 17, 2025
Developed digital strategy and optimized acquisition channels to improve marketing efforts.
Marketing Internship at SAMRISE Saas, entreprise software solution
June 30, 2023 - July 17, 2025
Conducted SWOT analysis, segmentation, competitive analysis, and market research. Established buyer personas and mapped customer journey from awareness to advocacy. Worked with HubSpot CRM to automate the customer journey and utilized team collaboration tools such as Slack, Jira, and Confluence.
Marketer at Samrise
June 1, 2023 - Present
Conducted SWOT analysis and established buyer personas while utilizing HubSpot CRM and Agile collaboration tools.
Digital Marketer at Medical Compression Tunis
December 31, 2022 - July 17, 2025
Increased organic traffic by 20% via SEO and lead generation by 30% through targeted Google/Facebook Ads campaigns and WordPress optimization. Developed and implemented social media strategies for brand awareness and website traffic. Managed content calendars and analyzed KPI results through A/B testing and online brand awareness tests. Collaborated with influencers and ran email campaigns.
Manager at Indigotrade, Tunisia
December 31, 2021 - July 17, 2025
Managed export trade company specializing in food products oriented to African countries and the US. Provided consulting on export projects via Virtual Marketplaces (VMP) for local SMEs including export diagnosis, market identification, commercial offer preparation, ecommerce workflow improvement, and KPI establishment for ecommerce activity follow-up. Handled payment issues and international transactions.
Manager at Indigotrade
January 1, 2018 - December 31, 2021
Developed company website using WordPress and conducted market analysis to identify B2B trends.
Commercial, TSI (broker)
October 31, 2015 - July 17, 2025
Customer prospecting, account opening, and client advising.
Commercial Broker at TSI
April 1, 2015 - October 31, 2015
Advised clients and conducted prospecting activities.
Export Consultant at International Trade Center
January 1, 2014 - December 31, 2016
Trained SMEs on virtual marketplace export strategies and conducted export diagnostics.
COMMUNICATION officer at AURASOL
December 31, 2012 - July 17, 2025
Participated in the development of marketing strategy focused on export communications. Organized company participation at Intersolar trade show in Germany as stand manager including communication materials preparation and client intake process. Managed company website including updates and backups, and managed social media and SEO efforts.

Education

Professional master's degree at ESSEC Tunis
December 1, 2006 - August 31, 2007
master's degree at ESSEC Tunis
March 1, 2021 - March 31, 2021
baccalaureate at Menzah6 high school
September 1, 2001 - June 30, 2002
Professional Master's Degree in Management at ESSEC Tunis
June 1, 2006 - December 1, 2007
Master's Degree in Management at ESSEC
January 1, 2006 - June 1, 2006
Professional Master's Degree in Management at ESSEC Tunis
January 1, 2007 - December 31, 2007
Master's Degree in Management at ESSEC
January 1, 2006 - June 30, 2006
Professional Master's Degree in Management at ESSEC Tunis
January 1, 2006 - December 1, 2007
Master's Degree in Management at ESSEC
January 1, 2006 - June 1, 2006

Qualifications

Digital Marketing Training
June 1, 2020 - June 30, 2020
Microsoft Power BI certificate
August 20, 2023 - August 23, 2023
Certificate in Workflow Automation
September 1, 2025 - April 24, 2026
Microsoft Power BI Certificate
August 1, 2023 - April 24, 2026
Professional Certification in Digital Marketing
April 1, 2022 - June 1, 2022
Certificate in Workflow Automation
September 1, 2025 - April 27, 2026
Microsoft Power BI Certificate
August 1, 2023 - April 27, 2026
Professional Certification in Digital Marketing
April 1, 2022 - June 30, 2022
Certificate in Workflow Automation
January 1, 2026 - June 8, 2026
Microsoft Power BI Certificate
August 1, 2023 - June 8, 2026
Professional Certification in Digital Marketing
April 1, 2022 - June 1, 2022

Industry Experience

Consumer Goods, Professional Services, Software & Internet, Wholesale & Distribution, Education, Media & Entertainment, Healthcare
    AI Agents & Workflow Automation

    Cutting-edge automation solutions that connect your existing tools, eliminate manual tasks, and put AI to work for your business — 24/7.
    AI Chatbot Integration
    Custom AI chatbot connected to Google Sheets,
    Slack, MCP server, and MCP clients —
    automating data retrieval and team
    communication with a free dataset.
    WhatsApp AI Agent
    Automated product data collection via WhatsApp
    — an AI agent that gathers, organizes, and
    processes customer inputs without manual
    intervention.
    Web Scraping
    Automated data extraction from websites to fuel
    market research, competitive analysis, and lead
    generation — saving hours of manual work. AI automation use cases are customizable — each solution is tailored to your specific tools, workflows, and business objectives

    Social Media Ad Campaigns

    MCF — Volifil (France)
    Brand awareness campaign via Meta & TikTok Business, combining
    promotional videos with an influencer collaboration.
    40% reach among the target audience
    Performance tracked via Google Analytics
    Influencer video content for authentic engagement
    Multi-platform strategy: Meta + TikTok
    Supersiesta — Orthopedic Mattresses
    Targeted Facebook/Instagram Ads campaign in Tunisia for orthopedic
    mattresses, with dynamic retargeting to recover lost sales.
    +25% monthly traffic from paid campaigns
    Average CTR of 4% — above industry benchmark
    Dynamic retargeting via Facebook Pixel
    +8% conversion on abandoned carts Supersiesta — Orthopedic Mattresses
    Targeted Facebook/Instagram Ads campaign in Tunisia for orthopedic
    mattresses, with dynamic retargeting to recover lost sales.
    +25% monthly traffic from paid campaigns
    Average CTR of 4% — above industry benchmark
    Dynamic retargeting via Facebook Pixel
    +8% conversion on abandoned carts

    Touchedor — Premium Natural Skincare

    Touchedor — Premium Natural Skincare
    Comprehensive digital marketing strategy for a premium Tunisian natural skincare brand, covering content creation, live streaming, and targeted paid
    advertising across Meta and Google.
    Premium Visual Content
    High-quality photos and videos highlighting
    textures, recyclable packaging, raw
    ingredients, and visible skin results to build
    brand desire and trust.
    Tutorials & Live Streaming
    Step-by-step “how-to” videos for face
    routines using foam, vegetable oils, and
    hydrosols. Weekly live sessions with
    demonstrations, Q&A, and user testimonials.
    Targeted Paid Ads
    Geolocated Facebook/Instagram campaigns
    in Tunisia + Google Ads on keywords like
    “natural face cream Tunisia” and “Tunisian
    organic skincare,” with retargeting for nonpurchasers.
    Results:+30% traffic on touchedor.tn, 200 additional sales, expanded customer database, and improved pixel performance