Available to hire
I am a dynamic and results-driven Digital Marketing Specialist with over 8 years of experience in managing multi-channel marketing campaigns. My focus is on optimizing lead generation and enhancing brand visibility through data-driven strategies. I have a passion for using advanced AI and automation tools to create innovative digital solutions that engage customers and drive success.
Throughout my career, I’ve successfully implemented targeted campaigns and strategies across various platforms, always aiming for measurable results. Whether it’s through compelling content creation or meticulous data analysis, I thrive on developing creative solutions that meet the diverse needs of clients and their markets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
French
Fluent
Arabic
Fluent
Work Experience
Freelancing at Natural cosmetic products
June 30, 2025 - July 17, 2025Created premium visuals with professional-quality photos and videos highlighting product textures and packaging. Produced tutorial "how-to" videos and organized weekly live streaming sessions for demonstrations and user engagement. Managed targeted paid advertising campaigns on Facebook and Instagram, employing geolocated targeting and retargeting strategies to increase traffic by 30%, add 200 sales, and improve local brand awareness in the Tunisian natural skincare segment.
marketing manager at data guiding (SSII)
October 31, 2024 - July 17, 2025Implemented a plan to increase lead generation by an estimated 20% using Google Ads and email automation processes. Designed automated email sequences for persona-based lead conversion. Amplified reach on LinkedIn following a LinkedIn strategy. Supported lead generation through targeted campaigns and optimized customer journeys using HubSpot CRM and email automation. Created training videos on DevOps, Azure, and AI topics using generative AI tools. Led website redesign including audit, restructuring, content creation, and optimization recommendations.
Digital Marketing Consultant at International University of Tunis
May 31, 2024 - July 17, 2025Developed digital strategy and optimized acquisition channels to improve marketing efforts.
Marketing Internship at SAMRISE Saas, entreprise software solution
June 30, 2023 - July 17, 2025Conducted SWOT analysis, segmentation, competitive analysis, and market research. Established buyer personas and mapped customer journey from awareness to advocacy. Worked with HubSpot CRM to automate the customer journey and utilized team collaboration tools such as Slack, Jira, and Confluence.
Digital Marketer at Medical Compression Tunis
December 31, 2022 - July 17, 2025Increased organic traffic by 20% via SEO and lead generation by 30% through targeted Google/Facebook Ads campaigns and WordPress optimization. Developed and implemented social media strategies for brand awareness and website traffic. Managed content calendars and analyzed KPI results through A/B testing and online brand awareness tests. Collaborated with influencers and ran email campaigns.
Manager at Indigotrade, Tunisia
December 31, 2021 - July 17, 2025Managed export trade company specializing in food products oriented to African countries and the US. Provided consulting on export projects via Virtual Marketplaces (VMP) for local SMEs including export diagnosis, market identification, commercial offer preparation, ecommerce workflow improvement, and KPI establishment for ecommerce activity follow-up. Handled payment issues and international transactions.
Commercial, TSI (broker)
October 31, 2015 - July 17, 2025Customer prospecting, account opening, and client advising.
COMMUNICATION officer at AURASOL
December 31, 2012 - July 17, 2025Participated in the development of marketing strategy focused on export communications. Organized company participation at Intersolar trade show in Germany as stand manager including communication materials preparation and client intake process. Managed company website including updates and backups, and managed social media and SEO efforts.
Freelance Digital Marketing Consultant at SuperSiesta Shop
January 1, 2025 - February 28, 2025Managed targeted Facebook/Instagram Ads campaigns focused on orthopedic mattresses. Implemented dynamic retargeting Ads via Facebook Pixel, boosting conversion on abandoned carts by 8%. Monitored KPIs including ROAS, CPC, and conversion rates to maximize ROI.
Freelance Digital Marketing Consultant at Natural Cosmetic Products
May 1, 2025 - June 30, 2025Created visual content highlighting product textures and benefits. Executed paid advertising campaigns, increasing website traffic by 30% and generating over 200 sales through retargeting strategies.
Marketing Manager at Data Guiding
October 1, 2024 - PresentImplemented lead generation strategies achieving a 20% increase in qualified leads via Google Ads and email automation. Designed automated email sequences optimizing the lead conversion funnel.
Marketer at Samrise
June 1, 2023 - PresentConducted SWOT analysis and established buyer personas while utilizing HubSpot CRM and Agile collaboration tools.
Manager at Indigotrade
January 1, 2018 - December 31, 2021Developed company website using WordPress and conducted market analysis to identify B2B trends.
Export Consultant at International Trade Center
January 1, 2014 - December 31, 2016Trained SMEs on virtual marketplace export strategies and conducted export diagnostics.
Commercial Broker at TSI
April 1, 2015 - October 31, 2015Advised clients and conducted prospecting activities.
Freelance Digital Marketing Consultant at SuperSiesta Shop – Online Mattress Store
January 1, 2026 - February 1, 2026Development and management of a targeted Facebook/Instagram Ads campaign aimed at promoting orthopedic mattresses.
Education
Professional master's degree at ESSEC Tunis
December 1, 2006 - August 31, 2007master's degree at ESSEC Tunis
March 1, 2021 - March 31, 2021baccalaureate at Menzah6 high school
September 1, 2001 - June 30, 2002Professional Master's Degree in Management at ESSEC Tunis
June 1, 2006 - December 1, 2007Master's Degree in Management at ESSEC
January 1, 2006 - June 1, 2006Professional Master's Degree in Management at ESSEC Tunis
January 1, 2007 - December 31, 2007Master's Degree in Management at ESSEC
January 1, 2006 - June 30, 2006Professional Master's Degree in Management at ESSEC Tunis
January 1, 2006 - December 1, 2007Master's Degree in Management at ESSEC
January 1, 2006 - June 1, 2006Qualifications
Digital Marketing Training
June 1, 2020 - June 30, 2020Microsoft Power BI certificate
August 20, 2023 - August 23, 2023Certificate in Workflow Automation
September 1, 2025 - April 24, 2026Microsoft Power BI Certificate
August 1, 2023 - April 24, 2026Professional Certification in Digital Marketing
April 1, 2022 - June 1, 2022Certificate in Workflow Automation
September 1, 2025 - April 27, 2026Microsoft Power BI Certificate
August 1, 2023 - April 27, 2026Professional Certification in Digital Marketing
April 1, 2022 - June 30, 2022Certificate in Workflow Automation
January 1, 2026 - June 8, 2026Microsoft Power BI Certificate
August 1, 2023 - June 8, 2026Professional Certification in Digital Marketing
April 1, 2022 - June 1, 2022Industry Experience
Consumer Goods, Professional Services, Software & Internet, Wholesale & Distribution, Education, Media & Entertainment, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Tunis today.