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I'm Imen, a dynamic and results-driven Digital Marketing Specialist with over 8 years of experience in managing multi-channel marketing campaigns. I specialize in optimizing lead generation and enhancing brand visibility through innovative digital solutions and data-driven strategies. I enjoy creating compelling content and leveraging AI tools for maximum impact.…

Imen Mnasser

Digital Marketer, Marketing Strategist, Marketing Automation Specialist, +4

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I'm Imen, a dynamic and results-driven Digital Marketing Specialist with over 8 years of experience in managing multi-channel marketing campaigns. I specialize in optimizing lead generation and enhancing brand visibility through innovative digital solutions and data-driven strategies. I enjoy creating compelling content and leveraging AI tools for maximum impact.…

Available to hire

I’m Imen, a dynamic and results-driven Digital Marketing Specialist with over 8 years of experience in managing multi-channel marketing campaigns. I specialize in optimizing lead generation and enhancing brand visibility through innovative digital solutions and data-driven strategies. I enjoy creating compelling content and leveraging AI tools for maximum impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Arabic

Fluent

Work Experience

Freelancing at Natural cosmetic products

June 30, 2025 - July 17, 2025

Created premium visuals with professional-quality photos and videos highlighting product textures and packaging. Produced tutorial "how-to" videos and organized weekly live streaming sessions for demonstrations and user engagement. Managed targeted paid advertising campaigns on Facebook and Instagram, employing geolocated targeting and retargeting strategies to increase traffic by 30%, add 200 sales, and improve local brand awareness in the Tunisian natural skincare segment.

marketing manager at data guiding (SSII)

October 31, 2024 - July 17, 2025

Implemented a plan to increase lead generation by an estimated 20% using Google Ads and email automation processes. Designed automated email sequences for persona-based lead conversion. Amplified reach on LinkedIn following a LinkedIn strategy. Supported lead generation through targeted campaigns and optimized customer journeys using HubSpot CRM and email automation. Created training videos on DevOps, Azure, and AI topics using generative AI tools. Led website redesign including audit, restructuring, content creation, and optimization recommendations.

Digital Marketing Consultant at International University of Tunis

May 31, 2024 - July 17, 2025

Developed digital strategy and optimized acquisition channels to improve marketing efforts.

Marketing Internship at SAMRISE Saas, entreprise software solution

June 30, 2023 - July 17, 2025

Conducted SWOT analysis, segmentation, competitive analysis, and market research. Established buyer personas and mapped customer journey from awareness to advocacy. Worked with HubSpot CRM to automate the customer journey and utilized team collaboration tools such as Slack, Jira, and Confluence.

Digital Marketer at Medical Compression Tunis

December 31, 2022 - July 17, 2025

Increased organic traffic by 20% via SEO and lead generation by 30% through targeted Google/Facebook Ads campaigns and WordPress optimization. Developed and implemented social media strategies for brand awareness and website traffic. Managed content calendars and analyzed KPI results through A/B testing and online brand awareness tests. Collaborated with influencers and ran email campaigns.

Manager at Indigotrade, Tunisia

December 31, 2021 - July 17, 2025

Managed export trade company specializing in food products oriented to African countries and the US. Provided consulting on export projects via Virtual Marketplaces (VMP) for local SMEs including export diagnosis, market identification, commercial offer preparation, ecommerce workflow improvement, and KPI establishment for ecommerce activity follow-up. Handled payment issues and international transactions.

Commercial, TSI (broker)

October 31, 2015 - July 17, 2025

Customer prospecting, account opening, and client advising.

COMMUNICATION officer at AURASOL

December 31, 2012 - July 17, 2025

Participated in the development of marketing strategy focused on export communications. Organized company participation at Intersolar trade show in Germany as stand manager including communication materials preparation and client intake process. Managed company website including updates and backups, and managed social media and SEO efforts.

Freelance Digital Marketing Consultant at SuperSiesta Shop

January 1, 2025 - February 28, 2025

Managed targeted Facebook/Instagram Ads campaigns focused on orthopedic mattresses. Implemented dynamic retargeting Ads via Facebook Pixel, boosting conversion on abandoned carts by 8%. Monitored KPIs including ROAS, CPC, and conversion rates to maximize ROI.

Freelance Digital Marketing Consultant at Natural Cosmetic Products

May 1, 2025 - June 30, 2025

Created visual content highlighting product textures and benefits. Executed paid advertising campaigns, increasing website traffic by 30% and generating over 200 sales through retargeting strategies.

Marketing Manager at Data Guiding

October 1, 2024 - Present

Implemented lead generation strategies achieving a 20% increase in qualified leads via Google Ads and email automation. Designed automated email sequences optimizing the lead conversion funnel.

Marketer at Samrise

June 1, 2023 - Present

Conducted SWOT analysis and established buyer personas while utilizing HubSpot CRM and Agile collaboration tools.

Manager at Indigotrade

January 1, 2018 - December 31, 2021

Developed company website using WordPress and conducted market analysis to identify B2B trends.

Export Consultant at International Trade Center

January 1, 2014 - December 31, 2016

Trained SMEs on virtual marketplace export strategies and conducted export diagnostics.

Commercial Broker at TSI

April 1, 2015 - October 31, 2015

Advised clients and conducted prospecting activities.