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I’m Imoh Ekpenyong, a data-led social media manager who runs brand accounts end to end—strategy, daily publishing, paid campaigns, and reporting that directly shapes what we do next. Over the last two years, I’ve helped accounts grow from a standing start to double-digit growth across multiple brands, including turning a single organic post into 10,000+ reach without ad spend. I work across Instagram, Meta, TikTok, LinkedIn, and Twitter/X, combining content strategy with performance testing (A/B testing on copy and creative) and clear analytics reporting. I also manage multiple brand identities at once—keeping tone, visuals, and messaging consistent—while optimizing distribution using what the dashboard shows rather than guessing. …I’m Imoh Ekpenyong, a data-led social media manager who runs brand accounts end to end—strategy, daily publishing, paid campaigns, and reporting that directly shapes what we do next. Over the last two years, I’ve helped accounts grow from a standing start to double-digit growth across multiple brands, including turning a single organic post into 10,000+ reach without ad spend. I work across Instagram, Meta, TikTok, LinkedIn, and Twitter/X, combining content strategy with performance testing (A/B testing on copy and creative) and clear analytics reporting. I also manage multiple brand identities at once—keeping tone, visuals, and messaging consistent—while optimizing distribution using what the dashboard shows rather than guessing.

Imoh Ekpenyong

Social Media Manager, Content Strategist, Brand Designer, +5

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I’m Imoh Ekpenyong, a data-led social media manager who runs brand accounts end to end—strategy, daily publishing, paid campaigns, and reporting that directly shapes what we do next. Over the last two years, I’ve helped accounts grow from a standing start to double-digit growth across multiple brands, including turning a single organic post into 10,000+ reach without ad spend. I work across Instagram, Meta, TikTok, LinkedIn, and Twitter/X, combining content strategy with performance testing (A/B testing on copy and creative) and clear analytics reporting. I also manage multiple brand identities at once—keeping tone, visuals, and messaging consistent—while optimizing distribution using what the dashboard shows rather than guessing. …I’m Imoh Ekpenyong, a data-led social media manager who runs brand accounts end to end—strategy, daily publishing, paid campaigns, and reporting that directly shapes what we do next. Over the last two years, I’ve helped accounts grow from a standing start to double-digit growth across multiple brands, including turning a single organic post into 10,000+ reach without ad spend. I work across Instagram, Meta, TikTok, LinkedIn, and Twitter/X, combining content strategy with performance testing (A/B testing on copy and creative) and clear analytics reporting. I also manage multiple brand identities at once—keeping tone, visuals, and messaging consistent—while optimizing distribution using what the dashboard shows rather than guessing.

Available to hire

I’m Imoh Ekpenyong, a data-led social media manager who runs brand accounts end to end—strategy, daily publishing, paid campaigns, and reporting that directly shapes what we do next. Over the last two years, I’ve helped accounts grow from a standing start to double-digit growth across multiple brands, including turning a single organic post into 10,000+ reach without ad spend.

I work across Instagram, Meta, TikTok, LinkedIn, and Twitter/X, combining content strategy with performance testing (A/B testing on copy and creative) and clear analytics reporting. I also manage multiple brand identities at once—keeping tone, visuals, and messaging consistent—while optimizing distribution using what the dashboard shows rather than guessing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager at Confidential (Lagos-based company)

March 1, 2026 - Present

Owned social strategy and content operations for a Lagos-based company. Managed planning and execution of content operations across platforms, including overseeing daily publishing and aligning content with performance insights. Used reporting and analytics to guide decisions on what to publish and where to focus, supporting iterative improvements in engagement and overall account performance.

Social Media Manager at Atlas Edge Logistics

September 1, 2025 - February 28, 2026

Rebuilt the content approach on Instagram and LinkedIn from scratch, increasing engagement by 45% within three months. Managed day-to-day publishing across platforms and rewrote copy with SEO and reach in mind, driving organic distribution growth without increasing ad spend. Took over performance reporting using dashboards and A/B testing (copy and creative), then translated results into recommendations leadership used for planning and budget decisions. Partnered with the design team to ensure every post stayed consistent with brand look and tone.

Social Media Intern at Truzora Technologies

April 1, 2025 - April 1, 2025

Assisted in executing ad campaigns and boosting post engagement across channels. Created performance reports and tracked KPIs including reach, impressions, and engagement rate. Supported creative development for content strategy meetings.

Social Media Manager at the_brandfio

April 1, 2025 - April 1, 2025

Increased audience engagement by 40% through optimized visuals, captions, and interactive content. Curated content calendars and trend-based campaigns aligned with marketing objectives. Launched influencer collaborations that expanded brand reach by 30%.

Digital Marketing Specialist at Digital Marketing Skills Institute

February 1, 2025 - February 1, 2025

Led targeted digital campaigns that increased website traffic by 20% month-over-month. Conducted keyword research and managed Google My Business optimization. Supported lead generation through automated email campaigns and landing page optimization.

Social Media Manager at Royal Resource Management

February 1, 2025 - November 24, 2025

Developed and executed content strategies that boosted engagement by 45% within 3 months. Managed daily publishing schedules and optimized copy for SEO and algorithm reach. Monitored analytics dashboards and improved click-through rates using A/B testing. Collaborated with design and marketing teams to maintain brand consistency across platforms.

Digital Marketing Specialist at Digital Marketing Skills Institute

December 1, 2024 - February 28, 2025

Ran paid campaigns on Meta and LinkedIn, improving site traffic by 20% month over month by shifting spend toward channels that converted. Conducted keyword research and optimized Google Business Profile for improved local search visibility. Supported lead generation through email automation and landing page tweaks designed for funnel progression (not just clicks).

Social Media Manager at the_brandfio

April 1, 2024 - April 30, 2025

Owned content and campaign strategy remotely across Instagram and TikTok, increasing engagement by 40% by matching visuals, captions, and formats to what data showed was working. Built a content calendar around campaign goals rather than aesthetics alone. Sourced and negotiated influencer partnerships based on projected ROI instead of follower count, increasing reach by 30%. Tracked performance across platforms and adjusted storytelling to improve outcomes, while managing five-plus brand accounts without tone or visual identity drift.