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Senior Media Buyer and performance marketer with 5+ years of hands-on experience planning, launching, and scaling paid media across Meta Ads, Google Ads (Search, Display, YouTube, Shopping, Performance Max), TikTok Ads, LinkedIn Ads, and Microsoft Ads. Owns performance end to end across 10+ client accounts simultaneously, scaling spend while improving ROAS, CAC, and MER targets through hypothesis-led testing across creatives, audiences, bids, budgets, and landing pages. Deep focus on tracking and measurement using GA4, Google Tag Manager, pixels, Conversions API (CAPI), server-side events, UTMs, and reliable event setup. Delivers client-facing, “so what” reporting and partners with CRO/analytics stakeholders to lift conversion rates and reduce CPA—fully remote across US time zones.…Senior Media Buyer and performance marketer with 5+ years of hands-on experience planning, launching, and scaling paid media across Meta Ads, Google Ads (Search, Display, YouTube, Shopping, Performance Max), TikTok Ads, LinkedIn Ads, and Microsoft Ads. Owns performance end to end across 10+ client accounts simultaneously, scaling spend while improving ROAS, CAC, and MER targets through hypothesis-led testing across creatives, audiences, bids, budgets, and landing pages. Deep focus on tracking and measurement using GA4, Google Tag Manager, pixels, Conversions API (CAPI), server-side events, UTMs, and reliable event setup. Delivers client-facing, “so what” reporting and partners with CRO/analytics stakeholders to lift conversion rates and reduce CPA—fully remote across US time zones.

Imran Ali

PPC Manager, Digital Marketer, Performance Marketer, +1

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Senior Media Buyer and performance marketer with 5+ years of hands-on experience planning, launching, and scaling paid media across Meta Ads, Google Ads (Search, Display, YouTube, Shopping, Performance Max), TikTok Ads, LinkedIn Ads, and Microsoft Ads. Owns performance end to end across 10+ client accounts simultaneously, scaling spend while improving ROAS, CAC, and MER targets through hypothesis-led testing across creatives, audiences, bids, budgets, and landing pages. Deep focus on tracking and measurement using GA4, Google Tag Manager, pixels, Conversions API (CAPI), server-side events, UTMs, and reliable event setup. Delivers client-facing, “so what” reporting and partners with CRO/analytics stakeholders to lift conversion rates and reduce CPA—fully remote across US time zones.…Senior Media Buyer and performance marketer with 5+ years of hands-on experience planning, launching, and scaling paid media across Meta Ads, Google Ads (Search, Display, YouTube, Shopping, Performance Max), TikTok Ads, LinkedIn Ads, and Microsoft Ads. Owns performance end to end across 10+ client accounts simultaneously, scaling spend while improving ROAS, CAC, and MER targets through hypothesis-led testing across creatives, audiences, bids, budgets, and landing pages. Deep focus on tracking and measurement using GA4, Google Tag Manager, pixels, Conversions API (CAPI), server-side events, UTMs, and reliable event setup. Delivers client-facing, “so what” reporting and partners with CRO/analytics stakeholders to lift conversion rates and reduce CPA—fully remote across US time zones.

Available to hire

Senior Media Buyer and performance marketer with 5+ years of hands-on experience planning, launching, and scaling paid media across Meta Ads, Google Ads (Search, Display, YouTube, Shopping, Performance Max), TikTok Ads, LinkedIn Ads, and Microsoft Ads. Owns performance end to end across 10+ client accounts simultaneously, scaling spend while improving ROAS, CAC, and MER targets through hypothesis-led testing across creatives, audiences, bids, budgets, and landing pages.

Deep focus on tracking and measurement using GA4, Google Tag Manager, pixels, Conversions API (CAPI), server-side events, UTMs, and reliable event setup. Delivers client-facing, “so what” reporting and partners with CRO/analytics stakeholders to lift conversion rates and reduce CPA—fully remote across US time zones.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Growth Marketing Manager at someWhere

January 2, 2026 - Present

Owned paid media performance across Meta Ads and Google Ads (Search, Display, YouTube, Shopping, Performance Max), TikTok Ads, and LinkedIn Ads—planning, launching, and optimizing campaigns against growth and efficiency targets. Structured account and ad-set setup to balance scale, control, and rigorous testing via hypothesis-led experiments across creatives, audiences, bids, budgets, and landing pages. Defined data-driven growth strategy using customer journey analysis and attribution reporting to grow revenue while reducing CAC. Built standardized Google and Meta optimization checklists, KPIs, and performance scorecards. Analyzed landing pages and partnered with CRO teams to improve conversion rate and lower CPA where it materially impacted paid performance.

Performance Manager at SmartBug Media

July 1, 2025 - January 1, 2026

Owned performance across 10+ Google, Meta, and LinkedIn ad accounts simultaneously, controlling daily/monthly budgets while improving ROAS. Monitored performance daily and adjusted budgets, bids, and targeting using real-time data, proactively flagging pacing and efficiency risks. Audited, optimized, and scaled Google and Meta campaigns to improve conversion rate, CPA, and ROAS. Launched LinkedIn ABM campaigns for B2B pipeline using audience segmentation and account targeting. Owned and validated end-to-end tracking setup (GA4, Google Tag Manager, Google Ads conversions, pixels, events, UTMs) to ensure accurate attribution and reliable optimization signals. Structured and launched new campaigns with strict QA checklists for error-free launches and policy compliance.

Paid Media Specialist at Thankz

November 1, 2022 - July 1, 2025

Managed 10+ e-commerce and lead generation ad accounts across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads, delivering an average ROAS uplift and lowering CAC. Scaled spend while maintaining efficiency targets by running A/B tests and bid adjustments that improved CTR and reduced CPA within client budgets and KPIs. Built and maintained conversion tracking using Google Tag Manager, Meta Conversions API (CAPI), and CallRail to ensure measurement across the customer journey. Monitored campaigns daily using Google Analytics, SA360, and Excel, documenting test results and optimization decisions. Produced biweekly reporting focused on actionable insights (“so what”), driving client satisfaction and annual upsell outcomes.

Senior Digital Marketing Executive at Out Origin

February 1, 2022 - September 1, 2022

Led end-to-end Google Shopping Ads strategy for e-commerce clients, including Google Merchant Center setup, product feed optimization, and dynamic retargeting—driving a strong ROI increase. Managed high-budget accounts ($50K–$100K) by allocating spend efficiently and improving ROAS without sacrificing budget discipline. Integrated Zapier with CRM and ad platforms to reduce manual reporting effort and accelerate optimization turnaround.

Digital Ads Specialist (Part-Time Remote) at A2G Consulting Group LLC

September 1, 2021 - March 1, 2022

Measured and optimized paid media across Google Ads, Facebook Ads, and Native Ads by setting performance benchmarks and recommending next-round tests. Standardized client onboarding with paid media SOPs for 10+ new accounts, reducing setup time and aligning builds to client KPIs, budgets, and compliance requirements. Presented detailed paid advertising reports using data visualization to convert campaign data into actionable client recommendations.

PPC Campaign Manager (Contract Remote) at Flow YogaTexas

April 1, 2020 - July 1, 2021

Built and executed paid search strategy across Google Ads and Microsoft Ads, increasing lead generation. Conducted keyword research using SEM Rush and Google Keyword Planner, improving conversion rates via precise audience segmentation and targeted bidding. A/B tested 50+ ad copy variations to identify top performers, improving CTR and conversion rate. Communicated directly with the CEO with clear performance updates and recommendations on what worked, what didn’t, and what to test next.

Search Engine Marketing Specialist (Contract Onsite) at New State Management

January 1, 2019 - March 1, 2020

Executed structured A/B testing and performance analysis to increase paid search ROI. Tracked and analyzed PPC and website performance in Google Analytics, improving campaign performance. Managed campaign budgets within allocated spend, reducing budget overruns. Researched competitor advertising strategies to inform keyword and bidding decisions, contributing to meaningful performance improvements.

Junior Digital Marketing Executive at Icon Builders

December 1, 2017 - January 1, 2019

Monitored ROAS, CPA, and CTR to track campaign performance and surfaced optimization opportunities. Ran competitor audits and partnered with the sales team to design and launch targeted paid campaigns.