Inas Hafez
Digital marketing leader and Managing Partner with 15+ years of experience building full-funnel, multi-channel growth strategies and running a $1M+ annual P&L.
About
Digital marketing leader and Managing Partner with 15+ years of experience building full-funnel, multi-channel growth strategies and running a $1M+ annual P&L. I partner with brands across EME A markets to increase engagement, improve ROI, and deliver measurable business outcomes.
I specialize in CRM and marketing automation, performance media, and data-driven optimization. I also share my expertise publicly through speaking engagements and workshops, helping teams align digital strategy with real business goals using modern tools and frameworks.
- 19 years' experience
- Joined July 2026
Skills· 16
Languages
- EnglishFluent
- ArabicFluent
Industry experience
- Financial Services
- Education
- Professional Services
- Software & Internet
- Media & Entertainment
- Consumer Goods
- Retail
- Telecommunications
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Work experience· 4 roles
Led a team of 50+ employees and managed a $1M+ annual P&L for 9+ years. Built full-funnel multi-channel marketing strategies that increased customer engagement by 50% for L’Oréal Paris Egypt (12 brands). Delivered digital transformation initiatives for Philip Morris International, increasing campaign ROI by 35%. Collaborated with regional media outlets across MEA to expand brand reach and engagement. Facilitated strategy workshops to align digital strategy with client business objectives. Managed key accounts including L’Oréal Paris Egypt, Philip Morris International, P&G Egypt, Jotun Egypt, CCC by STC (Saudi), WakeCap (UAE), and Sharjah Islamic Bank (UAE).
Designed and implemented digital marketing strategies to grow brand visibility and lead generation. Managed cross-functional teams to align sales and marketing objectives, improving lead conversion rates by 40%.
Education
Business Information Technology
Certifications and awards
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