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Digital marketing leader and Managing Partner with 15+ years of experience building full-funnel, multi-channel growth strategies and running a $1M+ annual P&L. I partner with brands across EME A markets to increase engagement, improve ROI, and deliver measurable business outcomes. I specialize in CRM and marketing automation, performance media, and data-driven optimization. I also share my expertise publicly through speaking engagements and workshops, helping teams align digital strategy with real business goals using modern tools and frameworks.…Digital marketing leader and Managing Partner with 15+ years of experience building full-funnel, multi-channel growth strategies and running a $1M+ annual P&L. I partner with brands across EME A markets to increase engagement, improve ROI, and deliver measurable business outcomes. I specialize in CRM and marketing automation, performance media, and data-driven optimization. I also share my expertise publicly through speaking engagements and workshops, helping teams align digital strategy with real business goals using modern tools and frameworks.

Inas Hafez

Digital Marketer, ABM Marketer, AI Strategy Consultant, +4

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Digital marketing leader and Managing Partner with 15+ years of experience building full-funnel, multi-channel growth strategies and running a $1M+ annual P&L. I partner with brands across EME A markets to increase engagement, improve ROI, and deliver measurable business outcomes. I specialize in CRM and marketing automation, performance media, and data-driven optimization. I also share my expertise publicly through speaking engagements and workshops, helping teams align digital strategy with real business goals using modern tools and frameworks.…Digital marketing leader and Managing Partner with 15+ years of experience building full-funnel, multi-channel growth strategies and running a $1M+ annual P&L. I partner with brands across EME A markets to increase engagement, improve ROI, and deliver measurable business outcomes. I specialize in CRM and marketing automation, performance media, and data-driven optimization. I also share my expertise publicly through speaking engagements and workshops, helping teams align digital strategy with real business goals using modern tools and frameworks.

Available to hire

Digital marketing leader and Managing Partner with 15+ years of experience building full-funnel, multi-channel growth strategies and running a $1M+ annual P&L. I partner with brands across EME A markets to increase engagement, improve ROI, and deliver measurable business outcomes.

I specialize in CRM and marketing automation, performance media, and data-driven optimization. I also share my expertise publicly through speaking engagements and workshops, helping teams align digital strategy with real business goals using modern tools and frameworks.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Arabic

Fluent

Work Experience

Digital Marketing Manager at Sircles Marketing Agency

August 5, 2013 - Present

Managing Partner / Digital Marketing Director at GetSircles Digital Marketing Agency

September 1, 2012 - Present

Led a team of 50+ employees and managed a $1M+ annual P&L for 9+ years. Built full-funnel multi-channel marketing strategies that increased customer engagement by 50% for L’Oréal Paris Egypt (12 brands). Delivered digital transformation initiatives for Philip Morris International, increasing campaign ROI by 35%. Collaborated with regional media outlets across MEA to expand brand reach and engagement. Facilitated strategy workshops to align digital strategy with client business objectives. Managed key accounts including L’Oréal Paris Egypt, Philip Morris International, P&G Egypt, Jotun Egypt, CCC by STC (Saudi), WakeCap (UAE), and Sharjah Islamic Bank (UAE).

Marketing Manager at ITWorx

January 1, 2009 - August 1, 2012

Designed and implemented digital marketing strategies to grow brand visibility and lead generation. Managed cross-functional teams to align sales and marketing objectives, improving lead conversion rates by 40%.

Business Unit Manager at IPMigix

August 1, 2005 - June 1, 2007

Led the launch of a new business unit, achieving profitability within the first year. Directed market entry strategies and increased brand recognition by 30% in targeted sectors.