I am an experienced digital marketing professional with over 6 years of expertise in email marketing, marketing automation (HubSpot, Salesforce Marketing Cloud, Klaviyo), and CRM integration. I design data-driven campaigns, optimize lead management, and boost customer engagement across digital platforms. I am proficient in HTML/CSS, campaign analytics, and regulatory compliance (GDPR, CAN-SPAM). I have led cross-functional teams and automation workflows, aligning marketing initiatives with organizational objectives to deliver measurable results. In my roles, I have led end-to-end email campaigns via HubSpot, SFMC, and Pardot for US-based brands; created templates and content strategies; and used Tableau to analyze CTOR, OR, ECPM, and revenue impact to guide decisions. I enjoy testing, learning, and sharing best practices to drive performance.

Inderpal Singh

I am an experienced digital marketing professional with over 6 years of expertise in email marketing, marketing automation (HubSpot, Salesforce Marketing Cloud, Klaviyo), and CRM integration. I design data-driven campaigns, optimize lead management, and boost customer engagement across digital platforms. I am proficient in HTML/CSS, campaign analytics, and regulatory compliance (GDPR, CAN-SPAM). I have led cross-functional teams and automation workflows, aligning marketing initiatives with organizational objectives to deliver measurable results. In my roles, I have led end-to-end email campaigns via HubSpot, SFMC, and Pardot for US-based brands; created templates and content strategies; and used Tableau to analyze CTOR, OR, ECPM, and revenue impact to guide decisions. I enjoy testing, learning, and sharing best practices to drive performance.

Available to hire

I am an experienced digital marketing professional with over 6 years of expertise in email marketing, marketing automation (HubSpot, Salesforce Marketing Cloud, Klaviyo), and CRM integration. I design data-driven campaigns, optimize lead management, and boost customer engagement across digital platforms. I am proficient in HTML/CSS, campaign analytics, and regulatory compliance (GDPR, CAN-SPAM). I have led cross-functional teams and automation workflows, aligning marketing initiatives with organizational objectives to deliver measurable results.

In my roles, I have led end-to-end email campaigns via HubSpot, SFMC, and Pardot for US-based brands; created templates and content strategies; and used Tableau to analyze CTOR, OR, ECPM, and revenue impact to guide decisions. I enjoy testing, learning, and sharing best practices to drive performance.

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Language

English
Fluent
Hindi
Advanced
Panjabi, Punjabi
Advanced

Work Experience

Assistant Team Lead at OPK E-Services Pvt. Ltd / Rooftop Digital
June 1, 2019 - November 20, 2025
Led automation-driven email campaigns for US-based brands using HubSpot, Pardot, and Salesforce Marketing Cloud; managed lead databases and CRM workflows; designed HTML/CSS templates; performed A/B testing; guided a team of 10 to optimize account performance.
IT Assistant at NEXO Industries LTD
June 1, 2019 - June 1, 2019
Handled networking, setup and maintenance of computer systems, user accounts, data backups, and IT security; diagnosed and resolved hardware/software issues and produced technical documentation for end users.
IT Assistant at NEXO Industries LTD.
June 1, 2019 - June 1, 2019
Provided IT support including network setup, configuring computers and printers, maintaining software and hardware, and assisting staff with technical issues. Managed user accounts and access, performed routine data backups and recovery, and maintained technical documentation. Implemented basic IT security measures and ensured system updates. Communicated effectively with non-technical users and supported cross-functional teams.

Education

Bachelor of Science in Information Technology at Punjab Technical University
January 1, 2015 - January 1, 2018
12th Standard at Punjab School Education Board
January 1, 2012 - January 1, 2012
10th Standard at Punjab School Education Board
January 1, 2010 - January 1, 2010
BSC.IT at Punjab Technical University
January 1, 2015 - January 1, 2018
12th at Punjab School Education board
January 1, 2012 - January 1, 2012
10th at Punjab School Education board
January 1, 2010 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Other