I am an experienced digital marketing professional with over 6 years of expertise in email marketing, marketing automation (HubSpot, Salesforce Marketing Cloud, Klaviyo), and CRM integration. I design data-driven campaigns, optimize lead management, and boost customer engagement across digital platforms. I am proficient in HTML/CSS, campaign analytics, and regulatory compliance (GDPR, CAN-SPAM). I have led cross-functional teams and automation workflows, aligning marketing initiatives with organizational objectives to deliver measurable results.
In my roles, I have led end-to-end email campaigns via HubSpot, SFMC, and Pardot for US-based brands; created templates and content strategies; and used Tableau to analyze CTOR, OR, ECPM, and revenue impact to guide decisions. I enjoy testing, learning, and sharing best practices to drive performance.
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