indikumar27

I managed full strategic, creative, and integrated campaigns for NRMA Insurance, Optus, and Zip Co. I worked across a wide range of creative channels, including full-brand TVCs, end-to-end integrated digital projects, 3D-animated retail campaigns, social media, earned PR, non-traditional special-build ads, and more. I built and maintained relationships with senior clients and C-suite members through trusted strategic and creative recommendations, resulting in YoY increases in customer acquisition and helping NRMA Insurance become the ‘most trusted insurer’ in Australia in 2026. My responsibilities included efficiently running and resourcing a $10M+ NRMA Insurance retainer, and resourcing teams as required across the trans-Tasman Droga5 ANZ network. Additionally, I supported the agency and clients in moving into AI integration and automation, with an early closed-loop prototype for fast asset production in social campaigns, leading to a 35% cost saving for participating businesses and a reduction of 4-6 weeks in total production time.

For a short-term engagement supporting Reckitt Benckiser and its FMCG brands, I delivered end-to-end animated campaigns for Mortein, developed strategic and creative recommendations for Vanish that were adapted for 3+ international markets, and extended branding for Tourism Fiji—uplifting tourism conversion in Fiji year-on-year.

Managed higher-level budgets and ensured project profitability while maintaining strong relationships with high-touch clients. Reporting only to the Business Director and CEO, I managed large global campaign rollouts, often under significant pressure. As a result, I’ve mastered internal processes and can efficiently oversee campaigns across multiple mediums, from inception to final output, including film, animation, podcast, ATL, and more. Key clients included Spark, Mercer Kiwisaver, Wimbledon, World Health Organisation, University of Auckland, Tohorā, Pacific Media Network, TradeCareers, Kiwibank, NZ Police and more.