Indrani Bag

Hi, I’m Indrani Bag, currently based in Bangalore. I have around 4.8 years of experience in digital marketing, with a strong focus on SEO strategy, content optimization, and analytics. I enjoy working on data-driven solutions and crafting strategies that help brands improve their online visibility and connect better with their target audience.
Previously, I worked at Ralecon as an SEO Project Lead, where I handled end-to-end SEO activities including keyword research, on-page, technical, and off-page optimization. My role involved conducting deep competitor and keyword analysis, optimizing meta tags, headers, internal linking, and content structure, and performing technical SEO audits focused on crawlability, indexation, and Core Web Vitals. I also worked with LLMs.txt and prompt/query analysis to align content with AI-driven search behavior, managed link building and outreach (both paid and organic), and implemented local SEO strategies for multi-location businesses. I regularly tracked performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs to turn insights into actionable improvements.