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Over the last decade, I’ve been called an Art Director, Concept Lead, and Creative Director — titles change, but the craft stays the same. At my core, I connect dots: insight to execution, clarity to bold ideas, people to brands. I’ve built work across lifestyle, tech, fintech, mobility, FMCG, and B2B — from scroll-stopping digital ads to full brand platforms and systems. Always idea-first, channel-aware, and emotionally sharp. I believe in fast thinking, strong visuals, and creativity that’s both strategic and fun. I use AI as a creative accelerator — not a shortcut — because to me, technology doesn’t replace the craft; it expands the playground.…Over the last decade, I’ve been called an Art Director, Concept Lead, and Creative Director — titles change, but the craft stays the same. At my core, I connect dots: insight to execution, clarity to bold ideas, people to brands. I’ve built work across lifestyle, tech, fintech, mobility, FMCG, and B2B — from scroll-stopping digital ads to full brand platforms and systems. Always idea-first, channel-aware, and emotionally sharp. I believe in fast thinking, strong visuals, and creativity that’s both strategic and fun. I use AI as a creative accelerator — not a shortcut — because to me, technology doesn’t replace the craft; it expands the playground.

Inês Félix

Creative Director, Brand Strategist, Art Director, +2

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Over the last decade, I’ve been called an Art Director, Concept Lead, and Creative Director — titles change, but the craft stays the same. At my core, I connect dots: insight to execution, clarity to bold ideas, people to brands. I’ve built work across lifestyle, tech, fintech, mobility, FMCG, and B2B — from scroll-stopping digital ads to full brand platforms and systems. Always idea-first, channel-aware, and emotionally sharp. I believe in fast thinking, strong visuals, and creativity that’s both strategic and fun. I use AI as a creative accelerator — not a shortcut — because to me, technology doesn’t replace the craft; it expands the playground.…Over the last decade, I’ve been called an Art Director, Concept Lead, and Creative Director — titles change, but the craft stays the same. At my core, I connect dots: insight to execution, clarity to bold ideas, people to brands. I’ve built work across lifestyle, tech, fintech, mobility, FMCG, and B2B — from scroll-stopping digital ads to full brand platforms and systems. Always idea-first, channel-aware, and emotionally sharp. I believe in fast thinking, strong visuals, and creativity that’s both strategic and fun. I use AI as a creative accelerator — not a shortcut — because to me, technology doesn’t replace the craft; it expands the playground.

Available to hire

Over the last decade, I’ve been called an Art Director, Concept Lead, and Creative Director — titles change, but the craft stays the same. At my core, I connect dots: insight to execution, clarity to bold ideas, people to brands.

I’ve built work across lifestyle, tech, fintech, mobility, FMCG, and B2B — from scroll-stopping digital ads to full brand platforms and systems. Always idea-first, channel-aware, and emotionally sharp.

I believe in fast thinking, strong visuals, and creativity that’s both strategic and fun. I use AI as a creative accelerator — not a shortcut — because to me, technology doesn’t replace the craft; it expands the playground.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Conceptual & Account Creative Lead at Superside

January 1, 2022 - January 1, 2025

Led creative vision across lifestyle, tech, fintech, mobility, FMCG, and B2B brands. Directed multidisciplinary teams (illustration, motion, design, production). Championed AI in creative workflows, training and mentoring peers.

Creative Director & Team Leader at Legendary People + Ideas

January 1, 2014 - January 1, 2022

Directed award-winning campaigns for KFC, Kia, Samsung, Motorola, Super Bock, Heineken & more. Won 20+ awards across campaigns and platforms. Led and inspired creative teams, shaping output and culture. Delivered integrated strategies connecting insight, storytelling, and bold visuals across platforms.

Communication Designer at Sonae

January 1, 2012 - January 1, 2012

Developed packaging and product branding for major Portuguese retailers (NOTE!, Continente, Casa). Designed cross-channel brand assets, balancing creativity with production requirements. Built early foundations in large-scale retail branding and identity systems.