Available to hire
I am a marketing professional with 3 years of experience driving high-impact 360° campaigns for premium and luxury brands. I excel in brand strategy, social media growth, and performance-driven marketing. As a Spanish citizen raised in Morocco and having lived in Europe and Canada, I bring an international perspective with hands-on experience across North American, European & MENA markets.
I thrive in collaborative environments, delivering data-driven campaigns and creative outputs that resonate with diverse audiences. I’m passionate about crafting cohesive brand narratives and leveraging digital channels to maximize impact for premium brands.
Experience Level
Expert
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Language
French
Fluent
Arabic
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Marketing Coordinator & Social Media Specialist at Bell Media
September 1, 2023 - May 1, 2025Led 360° campaigns that increased brand visibility by over 30% in Quebec. Developed social media content strategies, boosting engagement by 50% and Instagram followers by 80%. Collaborated with HBO, Showtime, and Paramount for visual approvals and distribution. Managed multiple high-profile campaigns (e.g., The White Lotus, House of the Dragon). Prepared performance reports and provided recommendations to optimize user engagement.
Marketing Coordinator at Bell Media
September 1, 2023 - May 1, 2025Developed multi-channel promotional plans (contests, newsletters, on-screen overlays). Strategically optimized a marketing budget exceeding CAD 100,000 with diligent deliverables tracking. Monitored audience metrics and provided recommendations to improve viewer retention.
Marketing Assistant at Eat It Up Media
August 1, 2022 - September 1, 2023Created campaigns for prestigious luxury brands such as Dior, Chanel, Louis Vuitton, and CELINE. Managed agency's social media channels and website efficiently. Acted as proactive liaison between clients and creative agencies to ensure client satisfaction.
Education
Bachelor in Business Administration (BBA) Specialized in Marketing at HEC Montreal
November 1, 2021 - April 1, 2022Exchange Program Specialized in Fashion Marketing at Aalto University School of Business
January 1, 2020 - May 1, 2020French baccalaureate in Economics and Social Sciences (ES) Graduated with Honours (Mention Bien) at Lycée Maïmonide, Casablanca, Morocco
August 1, 2017 - May 1, 2021Qualifications
Industry Experience
Media & Entertainment, Professional Services
Experience Level
Expert
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