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Hi, I’m Infas Hassen—a digital marketing specialist from Dehiwala, Sri Lanka. I’ve built a track record of driving growth across e-commerce, health care, education, entertainment, and SaaS through performance marketing, SEM optimization, and social media advertising on Meta and Google platforms. I’m known for collaborative, client-focused work; I partner with brands to define goals, optimize budgets, and design end-to-end campaigns that improve ROAS and revenue. For example, I’ve managed over A$100K monthly ad spend for Manchester Collection, delivering ROAS of 385-400% through full-funnel strategies and continuous optimization.…Hi, I’m Infas Hassen—a digital marketing specialist from Dehiwala, Sri Lanka. I’ve built a track record of driving growth across e-commerce, health care, education, entertainment, and SaaS through performance marketing, SEM optimization, and social media advertising on Meta and Google platforms. I’m known for collaborative, client-focused work; I partner with brands to define goals, optimize budgets, and design end-to-end campaigns that improve ROAS and revenue. For example, I’ve managed over A$100K monthly ad spend for Manchester Collection, delivering ROAS of 385-400% through full-funnel strategies and continuous optimization.

Infas Hassen

Marketing Strategist, Growth Marketer, Performance Marketer, +7

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Hi, I’m Infas Hassen—a digital marketing specialist from Dehiwala, Sri Lanka. I’ve built a track record of driving growth across e-commerce, health care, education, entertainment, and SaaS through performance marketing, SEM optimization, and social media advertising on Meta and Google platforms. I’m known for collaborative, client-focused work; I partner with brands to define goals, optimize budgets, and design end-to-end campaigns that improve ROAS and revenue. For example, I’ve managed over A$100K monthly ad spend for Manchester Collection, delivering ROAS of 385-400% through full-funnel strategies and continuous optimization.…Hi, I’m Infas Hassen—a digital marketing specialist from Dehiwala, Sri Lanka. I’ve built a track record of driving growth across e-commerce, health care, education, entertainment, and SaaS through performance marketing, SEM optimization, and social media advertising on Meta and Google platforms. I’m known for collaborative, client-focused work; I partner with brands to define goals, optimize budgets, and design end-to-end campaigns that improve ROAS and revenue. For example, I’ve managed over A$100K monthly ad spend for Manchester Collection, delivering ROAS of 385-400% through full-funnel strategies and continuous optimization.

Available to hire

Hi, I’m Infas Hassen—a digital marketing specialist from Dehiwala, Sri Lanka. I’ve built a track record of driving growth across e-commerce, health care, education, entertainment, and SaaS through performance marketing, SEM optimization, and social media advertising on Meta and Google platforms.
I’m known for collaborative, client-focused work; I partner with brands to define goals, optimize budgets, and design end-to-end campaigns that improve ROAS and revenue. For example, I’ve managed over A$100K monthly ad spend for Manchester Collection, delivering ROAS of 385-400% through full-funnel strategies and continuous optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Sinhala, Sinhalese

Fluent

Tamil

Advanced

Work Experience

Senior Executive - Performance Marketing

August 1, 2024 - August 1, 2024

Led multi-channel campaigns with over A$100K monthly ad spend for Manchester Collection; consistently delivered 385–400% ROAS through full-funnel strategies and continuous optimization.

Asst. Manager - Planning & Performance

August 1, 2024 - August 1, 2024

Collaborated on planning and performance across campaigns; supported delivery of results for various clients.

Asst. Manager - E-commerce at Fashion Bug

June 30, 2021 - June 30, 2021

Head Office E-Commerce Launch: contributed to successful launch of the online store; guided UX improvements and data-driven campaign strategies.

Marketing Executive at No Limit

December 31, 2020 - December 31, 2020

Exceeded seasonal and annual sales targets; built long-term client relationships and led multi-channel campaigns for B2C and B2B segments.

Marketing Executive at Metropolitan Group of Computers

February 28, 2017 - February 28, 2017

Early career role contributing to digital marketing campaigns and channel strategies.

Senior Executive - Performance Marketing / Assistant Manager - Planning & Performance

August 1, 2024 - August 1, 2024

Led data-driven performance marketing campaigns across Meta and Google platforms; achieved 385–400% ROAS with full-funnel optimization; managed multi-channel ad spend over A$100K monthly for the Manchester Collection; collaborated with clients including ICICI, Aditya Birla, Havéle, and Red Bull.

Senior Executive - Performance Marketing at Fashion Bug (Head Office) - E-commerce

January 1, 2021 - June 1, 2021

Contributed to the successful launch of the company's online store, boosting revenue through UX improvements, market analysis, and targeted campaigns.

Asst. Manager - E-commerce at Manchester Collection

October 1, 2023 - August 1, 2024

Managed over A$100K monthly ad spend, delivering ROAS of 385-400% through full-funnel strategies and ongoing optimization.