Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior brand strategy professional leading global initiatives across digital and offline. Specialized in branding and event management, I build coherent, impactful visual experiences from strategic conception to operational delivery. I direct 360° brand identity, scenography and campaigns, combining creative leadership with rigorous project and production management to ensure brand coherence, desirability and measurable business value across all touchpoints.…Senior brand strategy professional leading global initiatives across digital and offline. Specialized in branding and event management, I build coherent, impactful visual experiences from strategic conception to operational delivery. I direct 360° brand identity, scenography and campaigns, combining creative leadership with rigorous project and production management to ensure brand coherence, desirability and measurable business value across all touchpoints.

MOHAMED Z AKI

Art Director, Brand Strategist, Creative Director, +2





Senior brand strategy professional leading global initiatives across digital and offline. Specialized in branding and event management, I build coherent, impactful visual experiences from strategic conception to operational delivery. I direct 360° brand identity, scenography and campaigns, combining creative leadership with rigorous project and production management to ensure brand coherence, desirability and measurable business value across all touchpoints.…Senior brand strategy professional leading global initiatives across digital and offline. Specialized in branding and event management, I build coherent, impactful visual experiences from strategic conception to operational delivery. I direct 360° brand identity, scenography and campaigns, combining creative leadership with rigorous project and production management to ensure brand coherence, desirability and measurable business value across all touchpoints.

Available to hire

Senior brand strategy professional leading global initiatives across digital and offline. Specialized in branding and event management, I build coherent, impactful visual experiences from strategic conception to operational delivery.

I direct 360° brand identity, scenography and campaigns, combining creative leadership with rigorous project and production management to ensure brand coherence, desirability and measurable business value across all touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

French

Fluent

English

Advanced

Work Experience

Artistic & Production Manager at PALMERAIE HÔTELS & RESORTS (Palmeraie Développement, Rotana, Pickalbatros)

January 1, 2011 - January 1, 2026

Defined and steered the artistic strategy and brand expression across the group and its subsidiaries. Aligned brand image, guest experience and business objectives in a multi-brand transformation context. Led branding and experience programmes, governed 360° production (print, digital, events) with premium standards, and maintained a performance culture. Managed and developed multidisciplinary teams and an international partner ecosystem, ensuring brand coherence and desirability across all touchpoints. Oversaw budgets, optimized investment, and safeguarded strategic deliverables.

Art Director at FIRST CLASS EVENT (Event Communication Agency)

January 1, 2009 - January 1, 2011

Designed and led creative concepts for event initiatives and campaigns. Provided art direction for projects from brief to execution, collaborating with internal teams, clients and suppliers to deliver coherent and impactful on-the-ground brand experiences.

Creative Studio Manager at ROYALTOURS (International Tour Operator)

January 1, 2007 - January 1, 2009

Provided art direction and ensured coherence of brand image. Supervised the creative team and managed projects, developing innovative concepts with strong visual impact across tourism and travel communication needs.

Web & Graphic Designer at AL AKHAWAYN UNIVERSITY

January 1, 2006 - January 1, 2007

Designed print and digital graphic materials for institutional needs. Created website templates for Morocco’s regions and e-government projects, and produced/integrated web content.

Graphic Designer at MEDIAPLAZZA “JETMULTIMEDIA”

January 1, 2005 - January 1, 2006

Created advertising visuals and produced communication materials. Designed mobile themes and wallpapers and adapted/optimized content across multiple channels.

Chief Graphic Designer at GROUPE ARCHIMEDIA (Architecture magazine publishing)

January 1, 2002 - January 1, 2003

Designed and laid out specialized architecture magazines. Supervised graphic production, ensured adherence to editorial guidelines, and coordinated editorial work including printing.

End-of-Training Internship at TOP J WALTER THOMPSON (Communications Consulting Agency)

January 1, 2001 - January 1, 2001

Participated in creation of advertising materials and contributed to creative concepts. Assisted the communications team, prepared mock-ups, and supported the end-of-training project.