MZ

MOHAMED Z AKI

Available to hire

Senior Art Director and brand strategy professional, leading global branding and communication initiatives across digital and offline.

About

Senior Art Director and brand strategy professional, leading global branding and communication initiatives across digital and offline. I develop coherent, impactful visual universes and manage 360° creative delivery—from strategic conception to operational execution.

Specialised in branding, event management and scenography, I align brand identity with guest/user experience and business objectives while leading multidisciplinary teams and international partners. My approach blends creative leadership, innovation, and rigorous project/production management to ensure premium consistency across all touchpoints.

  • 22 years' experience
  • Joined July 2026

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Professional Services
  • Education
  • Government
  • Consumer Goods
  • Retail

Work experience· 10 roles

Artistic & Production Manager · PALMERAIE HÔTELS & RESORTS (Palmeraie Développement, Rotana, Pickalbatros)Jan 2011 – Jan 2026 · 15 yrs 1 mo

Defined and steered the artistic strategy and brand expression across the group and its subsidiaries. Aligned brand image, guest experience and business objectives in a multi-brand transformation context. Led branding and experience programmes, governed 360° production (print, digital, events) with premium standards, and maintained a performance culture. Managed and developed multidisciplinary teams and an international partner ecosystem, ensuring brand coherence and desirability across all touchpoints. Oversaw budgets, optimized investment, and safeguarded strategic deliverables.

Art Director · FIRST CLASS EVENT (Event Communication Agency)Jan 2009 – Jan 2011 · 2 yrs 1 mo

Designed and led creative concepts for event initiatives and campaigns. Provided art direction for projects from brief to execution, collaborating with internal teams, clients and suppliers to deliver coherent and impactful on-the-ground brand experiences.

Creative Studio Manager · ROYALTOURS (International Tour Operator) - Marrakech, France & SwitzerlandJan 2007 – Jan 2009 · 2 yrs 1 mo

Provided art direction and ensured coherence of brand image. Supervised the creative team and managed projects. Developed innovative concepts with strong visual impact for tourism-related brand communication.

Creative Studio Manager · ROYALTOURS (International Tour Operator)Jan 2007 – Jan 2009 · 2 yrs 1 mo
Web & Graphic Designer · AL AKHAWAYN UNIVERSITY (International University)Jan 2006 – Jan 2007 · 1 yr 1 mo
Web & Graphic Designer · AL AKHAWAYN UNIVERSITYJan 2006 – Jan 2007 · 1 yr 1 mo
Graphic Designer · MEDIAPLAZZA “JETMULTIMEDIA” (Multinational content and telephony services provider)Jan 2005 – Jan 2006 · 1 yr 1 mo
Graphic Designer · MEDIAPLAZZA “JETMULTIMEDIA”Jan 2005 – Jan 2006 · 1 yr 1 mo

Education

Technician Diploma in Prepress · Specialised Institute of Applied Technology in Graphic Arts2001
Specialised Technician Diploma in Prepress · Specialised Institute of Applied Technology in Graphic Arts2001

Certifications and awards

Ongoing self-directed training focused on innovation (specialised)2030 – 2026
Baccalauréat (Experimental Sciences)1998
Baccalauréat - Experimental Sciences1998

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