MOHAMED Z AKI
Senior Art Director and brand strategy professional, leading global branding and communication initiatives across digital and offline.
About
Senior Art Director and brand strategy professional, leading global branding and communication initiatives across digital and offline. I develop coherent, impactful visual universes and manage 360° creative delivery—from strategic conception to operational execution.
Specialised in branding, event management and scenography, I align brand identity with guest/user experience and business objectives while leading multidisciplinary teams and international partners. My approach blends creative leadership, innovation, and rigorous project/production management to ensure premium consistency across all touchpoints.
- 22 years' experience
- Joined July 2026
Skills· 16
Languages
- ArabicFluent
- FrenchFluent
- EnglishAdvanced
Industry experience
- Media & Entertainment
- Travel & Hospitality
- Professional Services
- Education
- Government
- Consumer Goods
- Retail
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Work experience· 10 roles
Defined and steered the artistic strategy and brand expression across the group and its subsidiaries. Aligned brand image, guest experience and business objectives in a multi-brand transformation context. Led branding and experience programmes, governed 360° production (print, digital, events) with premium standards, and maintained a performance culture. Managed and developed multidisciplinary teams and an international partner ecosystem, ensuring brand coherence and desirability across all touchpoints. Oversaw budgets, optimized investment, and safeguarded strategic deliverables.
Designed and led creative concepts for event initiatives and campaigns. Provided art direction for projects from brief to execution, collaborating with internal teams, clients and suppliers to deliver coherent and impactful on-the-ground brand experiences.
Provided art direction and ensured coherence of brand image. Supervised the creative team and managed projects. Developed innovative concepts with strong visual impact for tourism-related brand communication.
Education
Certifications and awards
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