Hi, I'm Inga Geist, a programmatic specialist and online media professional with a track record of building high-performing publisher networks and driving revenue across Europe and beyond. I blend strategic thinking with hands-on campaign execution, helping brands and publishers navigate identity, data, and ad-tech changes to achieve measurable results. When I'm not optimizing campaigns or leading cross-functional teams, I enjoy shaping digital strategies for growth, mentoring colleagues, and exploring new partnerships that push the boundaries of programmatic media.

Hi, I'm Inga Geist, a programmatic specialist and online media professional with a track record of building high-performing publisher networks and driving revenue across Europe and beyond. I blend strategic thinking with hands-on campaign execution, helping brands and publishers navigate identity, data, and ad-tech changes to achieve measurable results. When I'm not optimizing campaigns or leading cross-functional teams, I enjoy shaping digital strategies for growth, mentoring colleagues, and exploring new partnerships that push the boundaries of programmatic media.

Available to hire

Hi, I’m Inga Geist, a programmatic specialist and online media professional with a track record of building high-performing publisher networks and driving revenue across Europe and beyond. I blend strategic thinking with hands-on campaign execution, helping brands and publishers navigate identity, data, and ad-tech changes to achieve measurable results.

When I’m not optimizing campaigns or leading cross-functional teams, I enjoy shaping digital strategies for growth, mentoring colleagues, and exploring new partnerships that push the boundaries of programmatic media.

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Language

German
Fluent
Russian
Advanced
English
Fluent
Spanish; Castilian
Advanced
French
Intermediate

Work Experience

Senior Account Manager / Programmatic Advisor at Quantcast
January 1, 2023 - December 31, 2024
Senior account management and programmatic advisor for all DACH clients; campaign management, analysis, and guidance on programmatic trends.
Programmatic Specialist at MediaMath
January 1, 2021 - January 1, 2023
Senior Account Management / Programmatic Advisor on Mattel. Campaign management in 5 countries (UK, ES, FR, DE, IT) and advisory on programmatic trends (CTV, DOOH, Audio, 1st party data sync).
Project Lead at Future Marketing
January 1, 2021 - January 1, 2022
Digital transformation of one of the largest Travel clients in DE, restructuring of teams, change management, digitalisation of inventory, introduction and setup of a new booking tool.
Business Development at Soundcast
January 1, 2022 - January 1, 2022
Business development in DE of a new audio SSP, setup of new partners like radio and podcasts.
Business Development at Pubstack, Mediatrust, Mediarithmics, Responsive ads, Agnostic, Zulu5
January 1, 2022 - January 1, 2022
Business development in DACH of publisher tools.
Programmatic Specialist at MediasPlus / Serviceplan
January 1, 2022 - January 1, 2022
Client BMW: Brand safety, establishing programmatic tools for deal setup and creating custom audience in an automated tool.
Publisher Development Director at TripleLift
October 1, 2018 - October 1, 2020
Building up the publisher market in DACH and Central Europe; overall responsibility for all publisher revenue; development and implementation of programmatic publisher strategies; training publishers on video and native best practices; communicating market needs to product.
Maternity Leave
July 1, 2017 - October 1, 2018
Maternity leave period between assignments.
Senior Sales Manager (Contractor) at RadiumOne
April 1, 2017 - July 1, 2017
Go-to-market planning, account management for agency clients; campaign launches and post-launch support; cross-functional coordination with data engineers and sales.
Sabbatical at PubMatic
July 1, 2016 - March 1, 2017
Strategic reflection and skill development; focused on future digital trends and internal process improvements.
Senior Strategic Account Manager at PubMatic
June 1, 2014 - July 1, 2016
Managed ANZ publisher accounts in RTB and programmatic space; cookie usage, tagging strategy; yield optimization and DMP integrations (Adobe, Lotame, Salesforce DMP); training and product feedback.
Strategic Partnership Account Manager at Nine Entertainment / Mi9
September 1, 2012 - March 1, 2014
Manage partnerships, drive revenue, identify integration opportunities across Mi9 network; coordinate with research, yield, and product teams; contract negotiations.
Enterprise Account Manager at eBay
September 1, 2010 - October 1, 2011
Own relationship with top fashion brands; identify revenue opportunities; optimize listings, SEO, and logistics; manage large accounts and campaigns.
International Sales Manager at UIM
December 1, 2006 - August 1, 2010
Expand AD Europe online network; partner management; negotiate with new partners; develop campaigns across international markets.
Programmatic Specialist / Senior Account Manager at Quantcast
January 1, 2023 - December 31, 2024
Senior account management and programmatic advisory for all DACH clients; campaign management, campaign analysis, advising on programmatic trends across multiple markets (Berlin/London/Dublin).
Programmatic Specialist at Mediaplus / Serviceplan
January 1, 2022 - December 31, 2022
Client BMW: Brand safety, establishing programmatic tools for deal setup and creating custom audience in an automated tool.
Strategic Partnership Account Manager at Nine Entertainment/ Mi9
September 1, 2012 - March 31, 2014
Managing account relationships; driving partnership revenue; analyzing data to identify yield and performance opportunities; cross-team collaboration.

Education

Masters in International Business at University of Applied Sciences, Bielefeld FH
March 1, 2003 - September 1, 2006
Exchange year at Jyväskylä Polytechnic, Jyväskylä, Finland
September 1, 2004 - June 30, 2005
Masters in International Business at University of Applied Sciences, Bielefeld (FH Bielefeld)
March 1, 2003 - September 1, 2006
Exchange year in Marketing and International Business at Jyväskylä Polytechnic, Jyväskylä, Finland
September 1, 2004 - June 1, 2005

Qualifications

Customer Success Award 2016
January 1, 2016 - December 31, 2016

Industry Experience

Media & Entertainment, Software & Internet, Travel & Hospitality, Professional Services, Retail