Available to hire
Hi, I’m Inga Geist, a programmatic specialist and online media professional with a track record of building high-performing publisher networks and driving revenue across Europe and beyond. I blend strategic thinking with hands-on campaign execution, helping brands and publishers navigate identity, data, and ad-tech changes to achieve measurable results.
When I’m not optimizing campaigns or leading cross-functional teams, I enjoy shaping digital strategies for growth, mentoring colleagues, and exploring new partnerships that push the boundaries of programmatic media.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Fluent
Russian
Advanced
English
Fluent
Spanish; Castilian
Advanced
French
Intermediate
Work Experience
Senior Account Manager / Programmatic Advisor at Quantcast
January 1, 2023 - December 31, 2024Senior account management and programmatic advisor for all DACH clients; campaign management, analysis, and guidance on programmatic trends.
Programmatic Specialist at MediaMath
January 1, 2021 - January 1, 2023Senior Account Management / Programmatic Advisor on Mattel. Campaign management in 5 countries (UK, ES, FR, DE, IT) and advisory on programmatic trends (CTV, DOOH, Audio, 1st party data sync).
Project Lead at Future Marketing
January 1, 2021 - January 1, 2022Digital transformation of one of the largest Travel clients in DE, restructuring of teams, change management, digitalisation of inventory, introduction and setup of a new booking tool.
Business Development at Soundcast
January 1, 2022 - January 1, 2022Business development in DE of a new audio SSP, setup of new partners like radio and podcasts.
Business Development at Pubstack, Mediatrust, Mediarithmics, Responsive ads, Agnostic, Zulu5
January 1, 2022 - January 1, 2022Business development in DACH of publisher tools.
Programmatic Specialist at MediasPlus / Serviceplan
January 1, 2022 - January 1, 2022Client BMW: Brand safety, establishing programmatic tools for deal setup and creating custom audience in an automated tool.
Publisher Development Director at TripleLift
October 1, 2018 - October 1, 2020Building up the publisher market in DACH and Central Europe; overall responsibility for all publisher revenue; development and implementation of programmatic publisher strategies; training publishers on video and native best practices; communicating market needs to product.
Maternity Leave
July 1, 2017 - October 1, 2018Maternity leave period between assignments.
Senior Sales Manager (Contractor) at RadiumOne
April 1, 2017 - July 1, 2017Go-to-market planning, account management for agency clients; campaign launches and post-launch support; cross-functional coordination with data engineers and sales.
Sabbatical at PubMatic
July 1, 2016 - March 1, 2017Strategic reflection and skill development; focused on future digital trends and internal process improvements.
Senior Strategic Account Manager at PubMatic
June 1, 2014 - July 1, 2016Managed ANZ publisher accounts in RTB and programmatic space; cookie usage, tagging strategy; yield optimization and DMP integrations (Adobe, Lotame, Salesforce DMP); training and product feedback.
Strategic Partnership Account Manager at Nine Entertainment / Mi9
September 1, 2012 - March 1, 2014Manage partnerships, drive revenue, identify integration opportunities across Mi9 network; coordinate with research, yield, and product teams; contract negotiations.
Enterprise Account Manager at eBay
September 1, 2010 - October 1, 2011Own relationship with top fashion brands; identify revenue opportunities; optimize listings, SEO, and logistics; manage large accounts and campaigns.
International Sales Manager at UIM
December 1, 2006 - August 1, 2010Expand AD Europe online network; partner management; negotiate with new partners; develop campaigns across international markets.
Programmatic Specialist / Senior Account Manager at Quantcast
January 1, 2023 - December 31, 2024Senior account management and programmatic advisory for all DACH clients; campaign management, campaign analysis, advising on programmatic trends across multiple markets (Berlin/London/Dublin).
Programmatic Specialist at Mediaplus / Serviceplan
January 1, 2022 - December 31, 2022Client BMW: Brand safety, establishing programmatic tools for deal setup and creating custom audience in an automated tool.
Strategic Partnership Account Manager at Nine Entertainment/ Mi9
September 1, 2012 - March 31, 2014Managing account relationships; driving partnership revenue; analyzing data to identify yield and performance opportunities; cross-team collaboration.
Education
Masters in International Business at University of Applied Sciences, Bielefeld FH
March 1, 2003 - September 1, 2006Exchange year at Jyväskylä Polytechnic, Jyväskylä, Finland
September 1, 2004 - June 30, 2005Masters in International Business at University of Applied Sciences, Bielefeld (FH Bielefeld)
March 1, 2003 - September 1, 2006Exchange year in Marketing and International Business at Jyväskylä Polytechnic, Jyväskylä, Finland
September 1, 2004 - June 1, 2005Qualifications
Customer Success Award 2016
January 1, 2016 - December 31, 2016Industry Experience
Media & Entertainment, Software & Internet, Travel & Hospitality, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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