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Social media strategist and content creator with 8 years running a solo social studio (Ink & Olive), turning raw, everyday footage into scroll-stopping reels, carousels, and stories. I plan strategically, guide end-to-end production, and use analytics to continuously improve results for small businesses and independent clients. I’m comfortable owning the full pipeline- strategy, shooting/editing guidance, scheduling, analytics, and reporting- so brands can grow with content that feels authentic and is built to perform on Instagram and beyond.…Social media strategist and content creator with 8 years running a solo social studio (Ink & Olive), turning raw, everyday footage into scroll-stopping reels, carousels, and stories. I plan strategically, guide end-to-end production, and use analytics to continuously improve results for small businesses and independent clients. I’m comfortable owning the full pipeline- strategy, shooting/editing guidance, scheduling, analytics, and reporting- so brands can grow with content that feels authentic and is built to perform on Instagram and beyond.

Sarah Beth Mills

Social Media Manager, Content Creator, Content Producer, +5

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Social media strategist and content creator with 8 years running a solo social studio (Ink & Olive), turning raw, everyday footage into scroll-stopping reels, carousels, and stories. I plan strategically, guide end-to-end production, and use analytics to continuously improve results for small businesses and independent clients. I’m comfortable owning the full pipeline- strategy, shooting/editing guidance, scheduling, analytics, and reporting- so brands can grow with content that feels authentic and is built to perform on Instagram and beyond.…Social media strategist and content creator with 8 years running a solo social studio (Ink & Olive), turning raw, everyday footage into scroll-stopping reels, carousels, and stories. I plan strategically, guide end-to-end production, and use analytics to continuously improve results for small businesses and independent clients. I’m comfortable owning the full pipeline- strategy, shooting/editing guidance, scheduling, analytics, and reporting- so brands can grow with content that feels authentic and is built to perform on Instagram and beyond.

Available to hire

Social media strategist and content creator with 8 years running a solo social studio (Ink & Olive), turning raw, everyday footage into scroll-stopping reels, carousels, and stories. I plan strategically, guide end-to-end production, and use analytics to continuously improve results for small businesses and independent clients.

I’m comfortable owning the full pipeline- strategy, shooting/editing guidance, scheduling, analytics, and reporting- so brands can grow with content that feels authentic and is built to perform on Instagram and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

SEO

Intermediate

SEO Copywriting

Intermediate

Work Experience

Founder & Social Media Strategist and Manager at Ink & Olive

October 1, 2018 - Present

Run an end-to-end solo social studio producing Reels, carousels, and Stories for small businesses and independent clients. Handle strategy, editing and copy direction, scheduling, and performance reporting. Take raw, unpolished client footage (the same style of everyday material CBWalks has been archiving for years) and edit it into high-performing short-form content using CapCut and Instagram editing tools. Build brand-specific content strategies and editorial calendars focused on posting cadence and content themes designed to grow reach and followers. Monitor account analytics to identify what works, adjust strategy, and report results regularly. Operate independently from pitch to publishing without hand-holding.

Founder & Social Media Strategist at Ink & Olive

October 1, 2018 - Present

Run a solo social studio producing Reels, carousels, and Stories end to end: strategy, editing guidance, copy, scheduling, and performance reporting for small businesses and independent clients. Turn raw, unpolished client footage (the same kind of everyday content archived by CBWalks) into high-performing short-form content using CapCut and Instagram editing tools. Build tailored content strategies and editorial calendars designed for each brand’s voice and audience, including posting cadence and content themes to grow reach and followers. Monitor account analytics to track what’s working, adjust strategy accordingly, and report growth and engagement results regularly. Operate fully from pitch to publishing with no hand-holding required.

Director of Social Media at Keller Williams Loudoun Gateway

January 1, 2016 - December 31, 2018

Owned planning, publishing, and performance analysis across platforms for a high-volume local business, translating everyday, unglamorous material into approachable, engaging content. Built the brand’s voice and content system from the ground up.