Available to hire
Hello, I’m Medad
Designer, visual thinker, and brand storyteller. I help businesses turn their ideas into strong, memorable visuals — from logos and packaging to full social media identities. I’ve worked with F&B, lifestyle, and creative brands across the GCC, creating work that connects and inspires. Let’s make your brand stand out with meaning and style.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Spanish; Castilian
Intermediate
French
Intermediate
Work Experience
Training Specialist / Program Manager at SBT Training Agency GCC (Gulf Countries)
May 1, 2024 - PresentManaged end-to-end logistics and session execution across the GCC for corporate clients. Conducted performance analysis and compiled insight reports to evaluate program impact. Collaborated closely with trainers and client stakeholders to align content with business outcomes. Provided media coverage using DJI equipment, delivering professional visuals for session documentation.
Marketing & Social Media Specialist at The Marketer Squad
May 1, 2024 - PresentExecuted tailored multi-platform strategies for regional clients in Saudi Arabia, Bahrain, and Egypt. Led cross-functional teams in content ideation, visual production, and platform execution. Audited performance data and translated insights into optimization strategies for future campaigns. Served as a primary client contact, ensuring satisfaction through proactive communication and reporting.
Graphic Designs Manager at ITFO CO (Italian Food Company)
November 1, 2021 - PresentDirected the design and marketing vision for ITFO CO, aligning visuals with Italian culinary brand identity. Curated in-store experiences through seasonal promotions and merchandising that boosted foot traffic. Designed high-impact print and digital materials (menus, signage, motion screens) for daily operations and campaigns. Partnered with the restaurant manager to interpret customer behavior into conversion-focused design solutions.
Designer & Branding Consultant at Inkbym edad
August 1, 2017 - PresentSpearheaded brand identity development for small businesses across F&B, beauty, and handmade sectors. Consulted clients on visual storytelling and campaign direction to elevate market presence. Oversaw creative timelines from discovery phase to launch, ensuring consistency and emotional resonance. Nurtured client growth with design-driven strategies grounded in audience insights and market trends.
Design Architect at Al-Manarat Polyclinic
October 1, 2021 - October 9, 2025Led the architectural redesign, enhancing functionality and user experience for staff and visitors. Collaborated with clients, contractors, and engineers to deliver creative solutions balancing aesthetics and practicality. Produced detailed architectural plans and visuals to communicate design intent and secure project approvals.
Visual Merchandising at Virgin Megastore
August 1, 2019 - October 9, 2025Visual merchandising project concept and installation to increase store footfall and improve shopping flow. Coordinated with brand reps and store managers to align retail storytelling with marketing campaigns. Delivered innovative design installations under tight deadlines, boosting customer engagement.
Designer & Branding Consultant at Elite Recruitment Hiring Company
May 1, 2011 - October 9, 2025Supported branding and design for recruitment events; managed applicant flow and communications; contributed to visual branding for recruitment events, enhancing the company's presence and credibility.
Layout Design Specialist at Roma Restaurant at OIA Beach
September 1, 2021 - October 9, 2025Designed spatial circulation and operational flow for a premium beachfront dining experience. Ensured the layout aligned with brand identity and optimized guest movement and seating strategy. Supported team operations during peak service times, bridging design vision with real-time customer needs.
Architectural Designer (Internship) at Talal Samarkandi Architecture Office
September 1, 2018 - October 9, 2025Contributed to the redesign of a senior home in historic Al-Balad, balancing heritage preservation with modern usability. Produced high-detail architectural plans and liaised with engineers to ensure technical precision.
History Design Assistant at Kent University Florence
August 1, 2018 - October 9, 2025Participated in a research-led design program focused on historical preservation and visual documentation. Assisted in compiling and designing presentation materials for academic and creative projects.
Education
Bachelor of Architecture & Design at Effat University
January 1, 2014 - January 1, 2020General Education Degree at Orange Coast College
August 1, 2012 - December 1, 2013High School Diploma at Dar Al-Huda School
January 11, 2030 - October 9, 2025Qualifications
Adobe Certified Professional
June 1, 2025 - October 9, 2025Canva Design School Certification
August 1, 2025 - October 9, 2025Train the Trainer Certification
September 1, 2025 - October 9, 2025Google PMP Certificate
October 1, 2025 - October 9, 2025Adobe Certified Professional
June 1, 2025 - October 9, 2025Canva Design School Certification
August 1, 2025 - October 9, 2025Train the Trainer Certification
September 1, 2025 - October 9, 2025Google PMP Certificate
October 1, 2025 - October 9, 2025Adobe Certified Professional
June 1, 2025 - October 9, 2025Canva Design School Certification
August 1, 2025 - October 9, 2025Train the Trainer Certification
September 1, 2025 - October 9, 2025Google PMP Certificate
October 1, 2025 - October 9, 2025Industry Experience
Education, Professional Services, Media & Entertainment
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