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I’m a results-driven Digital Marketing Specialist with 6+ years of experience in social media marketing, paid advertising, lead generation, content creation, and campaign optimization.

About

I’m a results-driven Digital Marketing Specialist with 6+ years of experience in social media marketing, paid advertising, lead generation, content creation, and campaign optimization. I build high-performing ad campaigns across the GCC and other diverse markets, using audience targeting, conversion-focused messaging, and creative testing to drive brand engagement and qualified leads.

I focus on performance marketing and funnel growth—planning content strategies, managing paid ads, and continuously analyzing campaign metrics to improve customer acquisition outcomes. From creating short-form promotional content to optimizing ad copy and creatives, I help businesses turn marketing efforts into measurable results like consistent inbound lead flow and stronger engagement.

  • 8 years' experience
  • Joined March 2026

Languages

  • EnglishFluent
  • TamilIntermediate
  • Sinhala, SinhaleseIntermediate

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Education
  • Professional Services
  • Real Estate & Construction

Work experience· 6 roles

Social Media Marketing Executive · Dream Home Rentals (Doha, Qatar)May 2025 – Apr 2026 · 1 yr

Managed paid advertising campaigns for real estate rental services in Doha. Generated 80–120 qualified inbound leads per month using targeted ad campaigns. Created high-converting ad copy, visual creatives, and short-form promotional content to support lead generation and improve campaign performance.

Social Media Marketer · Qatar Dream RentalsMay 2025 – Dec 2025 · 8 mos

Planned and executed paid ad campaigns targeting precise audience segments to generate qualified leads and reduce cost-per-lead. Monitored key performance metrics and optimized campaigns using insights to lower costs, improve results, and scale campaigns. Produced high-quality content to strengthen brand presence and audience retention.

Digital Marketing Executive · Ranard Migration Centre (Colombo, Sri Lanka)May 2023 – May 2025 · 2 yrs 1 mo

Managed social media marketing campaigns and lead generation funnels for migration and visa assistance services. Increased social media engagement by approximately 30–50% through strategic content planning and campaign optimization. Developed content calendars, promotional creatives, and audience-focused campaigns to improve visibility and lead flow.

Digital Marketing Executive · Ran ar Migration CentreMay 2023 – May 2025 · 2 yrs 1 mo
Social Media Marketing Specialist · Eagle Lines Academic Services (Kandy, Sri Lanka)Feb 2019 – Mar 2023 · 4 yrs 2 mos
Social Media Marketer · Eagle Lines Academic ServicesSep 2017 – Aug 2022 · 5 yrs

Education

BA · University of West Scotland2019 – 2023
· University of West Scotland2017 – 2022
· EDUCATION MBA. I N TER N ATIO NAL BU SIN ES S & FIN AN C E2017 – 2022

Certifications and awards

Social Media Marketing Certification - HubSpot Academy2030 – 2026
Social Media Marketing & Management Masterclass - Udemy2030 – 2026
Facebook Ads & Facebook Marketing Mastery2026

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