Ioan Lipcei
I’m a Senior Product Owner and business analyst with deep experience turning high-level ideas into clear product specifications, user flows, and practical delivery plans.
About
I’m a Senior Product Owner and business analyst with deep experience turning high-level ideas into clear product specifications, user flows, and practical delivery plans. I specialize in requirements elicitation, stakeholder management, and running workshops that translate customer needs into actionable backlogs—always keeping usability, quality, and outcomes in focus.
My background spans logistics, data analytics and data quality, e-commerce, fintech, and medical/clinic management, with a strong QA and UI/UX foundation. I’ve led product discovery and MVP definition from scratch, helped teams adopt agile ways of working (Scrum/Kanban), and supported incrementally improved user experiences through design systems, prototypes, and feedback loops—also leveraging AI agents to streamline specification, research, and analysis.
- 13 years' experience
- Joined August 2026
Industry experience
- Healthcare
- Financial Services
- Retail
- Software & Internet
- Transportation & Logistics
Work experience· 7 roles
Led medical/clinic management product work from early discovery through MVP delivery. Elicited vision and requirements from the startup founder, defined user flows, and created the MVP backlog and MVP delivery timeline. Set up Jira, automations, integrations, and Slack; created higher-level post-MVP backlog items; and ensured handoff/refinement between product and developers. Established QA strategy, templates, and procedures; wrote test cases and oversaw testing and quality assurance. Reviewed and improved UI/UX based on actionable feedback, and proactively managed project risks, impediments, and stakeholder coordination to keep delivery on track.
Worked on data quality and data analytics products. Created and introduced AI agents into the team workflow (backlog creation agent and a frontend prototyping agent). Conducted requirements elicitation with stakeholders, mapped business processes, and led workshopping and backlog refinement. Produced product specifications and business analysis deliverables such as user flows, user personas, software requirements documents, and story maps; prioritized and managed product backlogs. Delivered modules including a configuration center, data analytics dashboards, a GenAI-powered low-code SQL query generator, and a data quality governance system. Additionally, researched and implemented GenAI tools to support specification writing, documentation, and mockups. Served as UI/UX lead by establishing a UI/UX design system from scratch with Figma libraries and development guidelines, creating wireframes/prototypes and driving incremental improvements to user experience.
Coached product managers and supported agile execution in a fintech context. Optimized OKR implementation to improve goal alignment and accountability, facilitated cross-functional collaboration, and served as Scrum Master by removing impediments and enabling effective ceremonies.
Education
Certifications and awards
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