Hi, I'm Ioana (Jo) Ionescu, a passionate UX/UI designer with extensive experience in creating intuitive, user-friendly interfaces. I've had the privilege of working on AI-driven projects, mobile apps, and e-learning platforms, consistently delivering high-quality design solutions that improve user experiences. I love collaborating with teams and helping non-profits redesign their digital assets to create meaningful impacts. I believe that good design is both functional and beautiful, and I enjoy facilitating workshops and webinars to share my knowledge with others. Whether it's prototyping, visual identity creation, or design sprint facilitation, I'm always eager to learn, adapt, and help make products better for every user.…

Ioana (Jo) Ionescu

Hi, I'm Ioana (Jo) Ionescu, a passionate UX/UI designer with extensive experience in creating intuitive, user-friendly interfaces. I've had the privilege of working on AI-driven projects, mobile apps, and e-learning platforms, consistently delivering high-quality design solutions that improve user experiences. I love collaborating with teams and helping non-profits redesign their digital assets to create meaningful impacts. I believe that good design is both functional and beautiful, and I enjoy facilitating workshops and webinars to share my knowledge with others. Whether it's prototyping, visual identity creation, or design sprint facilitation, I'm always eager to learn, adapt, and help make products better for every user.…

Available to hire

Hi, I’m Ioana (Jo) Ionescu, a passionate UX/UI designer with extensive experience in creating intuitive, user-friendly interfaces. I’ve had the privilege of working on AI-driven projects, mobile apps, and e-learning platforms, consistently delivering high-quality design solutions that improve user experiences. I love collaborating with teams and helping non-profits redesign their digital assets to create meaningful impacts.

I believe that good design is both functional and beautiful, and I enjoy facilitating workshops and webinars to share my knowledge with others. Whether it’s prototyping, visual identity creation, or design sprint facilitation, I’m always eager to learn, adapt, and help make products better for every user.

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Language

English
Fluent
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Senior Experience Designer (Full Time) at ZIEL.swiss
October 1, 2024 - Present
Led end-to-end UX/UI design for a conversational, AI-driven task manager. Designed and optimized LLM-driven user flows with natural language prompts to improve AI engagement and reduce task creation friction. Collaborated with product and growth teams to prototype and launch seasonal environmental trigger notifications. Facilitated design sprints and collaborative sessions, created the visual identity including color palette, typography, and component library. Worked with developers for project implementation.
UX/UI Designer Web and App (Freelance) at Tanzania Health & Medical Education Foundation
February 1, 2024 - Present
Created a visually enhanced layout for the Foundation's website and redesigned the AHADI mobile mental health app with visual and functional revamp. Coordinated developer hand-off and helped the Foundation save over $18,000.
UX/UI Designer Specialist (Freelance) at Confidential Project (Leading SAAS Tech Company) in collaboration with Cielo Team
January 31, 2024 - July 24, 2025
Led UX/UI design and implementation of a responsive landing page for an AI-driven manufacturing optimization tool. Collaborated with cross-functional teams to integrate real-time data analysis and predictive maintenance features.
UX/UI Web Designer (Volunteer) at California Elder Justice Coalition
June 30, 2022 - July 24, 2025
Rebranded and reviewed the color palette system and organized content for improved user experience and accessibility. Prototyped in Figma and implemented in Weebly, helping the organization save $4,212.
Senior Experience Designer (Full Time) at ZIEL.swiss
October 1, 2024 - Present
Led end-to-end UX/UI design for a conversational, AI-driven task manager. Designed and optimized LLM-driven user flows, creating natural language prompts that improved AI engagement and reduced task creation friction. Collaborated with product and growth teams to prototype and launch seasonal “environmental trigger” notifications. Facilitated design sprints and collaborative sessions. Created the visual identity including color palette, typography, and component library. Worked with developers to hand off the project for implementation.
UX/UI Designer Web and App (Freelance) at Various Clients
February 1, 2024 - Present
Worked on projects including redesigning AHADI mobile mental health app and website layout for Tanzania Health & Medical Education Foundation, delivering visual and functional revamps and helping save over $18,000. Designed responsive landing pages and collaborated with cross-functional teams for AI-driven manufacturing optimization tools with real-time data integration. Conducted UX/UI & Figma live webinars and provided feedback on student assignments, maintaining a 95% satisfaction rate.
UX/UI Designer Specialist (Freelance) at Various Clients
January 31, 2024 - July 24, 2025
Reviewed, evaluated, and provided actionable feedback on assignments to meet course standards. Facilitated workshops and live webinars on UX/UI and Figma usage. Rebranded and improved website accessibility and user experience for California Elder Justice Coalition, saving $4,212. Volunteer UX/UI web designer contributing to digital asset revamps for non-profits with significant cost savings.
UX/UI Web Designer (Volunteer) at California Elder Justice Coalition
June 30, 2022 - July 24, 2025
Rebranded, reviewed the color palette system, and organized content for better user experience and accessibility. Prototyped in Figma and implemented the website using Weebly. Helped the organization save money by volunteering UX/UI design services.

Education

UI/UX DESIGN at UI/UX Openbootcamp
January 1, 2024 - May 31, 2024
UI/UX DESIGN CALARTS SPECIALIZATION at California Institute of Arts
June 1, 2022 - August 31, 2022
UX DESIGN GOOGLE PROFESSIONAL CERTIFICATE at Google
January 1, 2022 - May 31, 2022
ECONOMIST at University of Economic Science, Business Management
May 1, 2018 - October 31, 2020
UI/UX Design Bootcamp at UI/UX Openbootcamp
January 1, 2024 - May 31, 2024
UI/UX Design Specialization at California Institute of Arts
June 1, 2022 - August 31, 2022
Economist at University of Economic Science
May 1, 2018 - October 31, 2018

Qualifications

Google UX Design
May 30, 2022
Courses studied: Experience (UX) Design; Start the UX Design Process: Empathize, Define, and Ideate; Build Wireframes and LowFidelity Prototypes; Conduct UX Research and Test Early Concepts; Create High-Fidelity Designs and Prototypes in Figma; Responsive Web Design in Adobe XD; Design a User Experience for Social Good & Prepare for Jobs.Courses studied: Experience (UX) Design; Start the UX Design Process: Empathize, Define, and Ideate; Build Wireframes and LowFidelity Prototypes; Conduct UX Research and Test Early Concepts; Create High-Fidelity Designs and Prototypes in Figma; Responsive Web Design in Adobe XD; Design a User Experience for Social Good & Prepare for Jobs. Skills: Graphics · Figma · Color Palette · Branding & Identity · Style Guides · Figma (Software) · Wireframing · User Experience (UX) · Adobe XD · Adobe InDesign · Adobe Photoshop · UX Research · Visual Design · User Experience Testing · Analytical Skills · creativity · Empathy · Adaptability
UX/UI Designer
January 17, 2023 - May 10, 2023
Activities and societies: - Fundamentals - UX Intensive - Team Design - Visual Design - Portfolio - CapstoneActivities and societies: - Fundamentals - UX Intensive - Team Design - Visual Design - Portfolio - Capstone Skills: Figma · Color Palette · Branding & Identity · Style Guides · Figma (Software) · Adobe InDesign · Adobe Photoshop · UX Research · User Experience Testing · Analytical Skills
UX/UI Designer studied at California Institute of the Arts
June 1, 2022 - October 1, 2022
California Institute of the Arts logo California Institute of the ArtsCalifornia Institute of the Arts UI/UX DesignUI/UX Design Jun 2022 - Aug 2022Jun 2022 - Aug 2022 - summarized and demonstrated all stages of the UI/UX development process, and reviewed current best practices in UX design to create effective and compelling screen-based experiences for websites or apps - exercises, both visual and non-visual, to apply acquired knowledge, from organizing and structuring screen-based content, defining goals and strategy, to creating wireframes and visual mockups- summarized and demonstrated all stages of the UI/UX development process, and reviewed current best practices in UX design to create effective and compelling screen-based experiences for websites or apps - exercises, both visual and non-visual, to apply acquired knowledge, from organizing and structuring screen-based content, defining goals and strategy, to creating wireframes and visual mockups Skills: Figma (Software) · Style Guides · Analytical Skills · User Experience Testing · UX Research · Adobe Photoshop · Color Palette · Graphics · Figma · Adobe InDesign
AGILE PROJECT MANAGEMENT
December 1, 2023 - December 31, 2023
UX&WEB DESIGN MASTER COURSE: STRATEGY, DESIGN, DEVELOPMENT
January 1, 2023 - February 28, 2023
MATHEMATICAL MINDSET
May 1, 2018 - October 31, 2018
AGILE PROJECT MANAGEMENT
December 1, 2023 - December 31, 2023
UX & WEB DESIGN MASTER COURSE: STRATEGY, DESIGN, DEVELOPMENT
January 1, 2023 - February 28, 2023
UX DESIGN GOOGLE PROFESSIONAL CERTIFICATE
January 1, 2022 - May 31, 2022
PSYCHOLOGY DRIVEN UX/UI/WEB DESIGN
February 1, 2022 - March 31, 2022

Industry Experience

Education, Non-Profit Organization, Computers & Electronics, Financial Services, Software & Internet, Other, Healthcare, Professional Services
    paper VegaVerde
    VegaVerde is a restaurant concept represented through a mobile app. The users can order online and have the food delivered in an eco-way (by bike) or they can pick it up themselves. None of our products contain or are packaged in plastic. All of the packaging is reusable, recyclable, or compostable. The fact that you can order your meals and pick them up from the closest point to your location gives a unique character, along with the bike delivery mode - we care about our planet and the carbon footprint left behind! graphicdesigner uidesigner uxdesigner uxui graphicdesigner…
    paper HandyMatch - A location-based mobile app concept for an on-demand handyman service.
    It can be difficult and time-consuming to find a reliable handyman on short notice when you need help with home repairs or maintenance. Lack of quality service is also a problem. Most people need a handyman, especially in case of emergency so the design of the app should be intuitive, simple, and less time-consuming. uxdesign uidesign uxui graphicdesigner…
    uniE621 My Portfolio
    graphicdesigner resume illustrator ui ux branding graphicdesigner logo designer webdesigner…