IOANA MARIN

Marketing Manager at Pickit

Lead the execution, launch, and maintenance of the company's global marketing plan. Developed and executed the go-to-market strategy by identifying target market segments, buyer personas, and ideal customer profiles across regions. Worked closely with the sales team to identify target accounts, develop account-based marketing (ABM) strategies, and execute campaigns to engage and convert prospects. Collaborated cross-functionally to align the marketing strategy with the sales funnels, target audiences, and buyer journeys. Ensured marketing campaigns, content, assets, materials, and messaging aligned with sales objectives. Developed content strategy aligned with marketing targets. Developed customized brand assets and materials for internal and external distribution. Set and monitored KPIs for lead generation, demand generation, and brand awareness campaigns. Led email marketing workflows with tailored and targeted messaging. Utilized marketing automation and CRM tools to track performan

eCommerce Project Leader at Svenska Brasserier

Led website development for Matmarknad Stureplan. Developed the first marketing strategy and eCommerce website leading to a 400% sales increase. Managed planning and creation of seasonal campaigns.

B2B Marketing Manager at Olmia AB

Developed and implemented the go-to-market strategy within the Nordic region. Managed rebranding of the company including redesigning the website, logo, and slogan. Conducted market research to identify industry trends, target audiences, and competitors. Built organic and paid campaigns from scratch with strong messaging and branded materials for emails, social media, and paid ads. Collaborated with regional sales teams to integrate insights into the marketing strategy. Managed relationships with external vendors and contractors.

Marketing Growth Strategist at Face by Oana (Instagram) - Freelancer

Scaled Instagram audience by +115.8% in 90 days to 10.5K+ followers through a trust-driven, holistic facial aesthetics content strategy; edited short-form video content end-to-end contributing to two viral videos; aligned educational storytelling with conversion-focused community nurturing to boost bookings; developing a community-first growth strategy to support upcoming eCommerce facial tools launch and online course rollout (Autumn 2026).

Amazon Marketing & Brand Manager at Togethermoods - Freelancer

Created and designed custom Amazon Brand Storefronts with hero banners, brand storytelling, optimized product grids and imagery to strengthen brand identity and conversions; managed Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display and video ads) with bid adjustments and A/B testing to reduce ACOS; grew Instagram from 118 to 1,037 followers; drove a 1,000%+ increase in book sales.

Founder & Community Builder at SKN Community (Instagram) - Personal Brand

Built and scaled a trust-led skincare community, providing actionable guidance for acne, sensitivity, and product overwhelm; developed a community-first content strategy, fostered engagement and partnerships, launched 1:1 personalized skincare consultations, expanding to a service-based offering.

Marketing Manager at Olmia AB

Strategic marketing role focusing on brand development, rebranding, and go-to-market execution; managed paid and organic campaigns, website redevelopment, and lead-generation initiatives; coordinated agencies for brand-compliant assets.

Ecommerce Project Leader at Svenska Brasserier

Built and launched the company’s first eCommerce platform and digital marketing engine from scratch, achieving +400% online revenue growth in the first year via SEO and campaign planning; strengthened brand presence and customer experience through structured digital execution.

Marketing Growth Strategist at Face by Oana (Instagram)

Freelancer driving organic growth and content strategy in the holistic facial aesthetics space. Scaled Instagram audience by 115.8% in 90 days to 10.5K+ followers, edited end-to-end short-form video content contributing to two viral videos, and aligned educational storytelling with conversion-focused community nurturing. Led a trust-driven, community-first growth approach to support an upcoming eCommerce facial tools launch and online course rollout (Autumn 2026).

Amazon Marketing & Brand Manager at Togethermoods

Created and designed custom Amazon Brand Storefronts with hero banners, brand storytelling, optimized product grids, lifestyle imagery, and engaging content to reinforce brand identity and boost conversions. Managed Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display, and video ads) with bid optimization, A/B tests, and negative keywords to reduce ACOS and maximize ROI. Scaled Instagram from 118 to 1,037 followers and drove a 1,000%+ increase in book sales.