Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a dedicated and enthusiastic self-starter who loves helping cross-functional and international teams to achieve their full potential. With extensive experience in B2B marketing strategy, digital marketing, and ecommerce, I enjoy collaborating closely with sales teams to create effective campaigns and drive business growth. I have a passion for digital trends and creative problem-solving, and I like to stay up-to-date with new tools and technologies to maximize marketing performance. Outside of work, I enjoy skincare, video editing, photography, cycling, running, and fashion.…I am a dedicated and enthusiastic self-starter who loves helping cross-functional and international teams to achieve their full potential. With extensive experience in B2B marketing strategy, digital marketing, and ecommerce, I enjoy collaborating closely with sales teams to create effective campaigns and drive business growth. I have a passion for digital trends and creative problem-solving, and I like to stay up-to-date with new tools and technologies to maximize marketing performance. Outside of work, I enjoy skincare, video editing, photography, cycling, running, and fashion.

Ioana Marin

Marketing Strategist, Digital Marketer, ABM Marketer, +3





I am a dedicated and enthusiastic self-starter who loves helping cross-functional and international teams to achieve their full potential. With extensive experience in B2B marketing strategy, digital marketing, and ecommerce, I enjoy collaborating closely with sales teams to create effective campaigns and drive business growth. I have a passion for digital trends and creative problem-solving, and I like to stay up-to-date with new tools and technologies to maximize marketing performance. Outside of work, I enjoy skincare, video editing, photography, cycling, running, and fashion.…I am a dedicated and enthusiastic self-starter who loves helping cross-functional and international teams to achieve their full potential. With extensive experience in B2B marketing strategy, digital marketing, and ecommerce, I enjoy collaborating closely with sales teams to create effective campaigns and drive business growth. I have a passion for digital trends and creative problem-solving, and I like to stay up-to-date with new tools and technologies to maximize marketing performance. Outside of work, I enjoy skincare, video editing, photography, cycling, running, and fashion.

Available to hire

I am a dedicated and enthusiastic self-starter who loves helping cross-functional and international teams to achieve their full potential. With extensive experience in B2B marketing strategy, digital marketing, and ecommerce, I enjoy collaborating closely with sales teams to create effective campaigns and drive business growth.

I have a passion for digital trends and creative problem-solving, and I like to stay up-to-date with new tools and technologies to maximize marketing performance. Outside of work, I enjoy skincare, video editing, photography, cycling, running, and fashion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Swedish

Beginner

Romanian, Moldavian, Moldovan

Fluent

Spanish; Castilian

Advanced

Work Experience

Marketing Manager at Pickit

October 1, 2019 - Present

Lead the execution, launch, and maintenance of the company's global marketing plan. Developed and executed the go-to-market strategy by identifying target market segments, buyer personas, and ideal customer profiles across regions. Worked closely with the sales team to identify target accounts, develop account-based marketing (ABM) strategies, and execute campaigns to engage and convert prospects. Collaborated cross-functionally to align the marketing strategy with the sales funnels, target audiences, and buyer journeys. Ensured marketing campaigns, content, assets, materials, and messaging aligned with sales objectives. Developed content strategy aligned with marketing targets. Developed customized brand assets and materials for internal and external distribution. Set and monitored KPIs for lead generation, demand generation, and brand awareness campaigns. Led email marketing workflows with tailored and targeted messaging. Utilized marketing automation and CRM tools to track performan

eCommerce Project Leader at Svenska Brasserier

October 31, 2019 - July 19, 2025

Led website development for Matmarknad Stureplan. Developed the first marketing strategy and eCommerce website leading to a 400% sales increase. Managed planning and creation of seasonal campaigns.

B2B Marketing Manager at Olmia AB

November 30, 2019 - July 19, 2025

Developed and implemented the go-to-market strategy within the Nordic region. Managed rebranding of the company including redesigning the website, logo, and slogan. Conducted market research to identify industry trends, target audiences, and competitors. Built organic and paid campaigns from scratch with strong messaging and branded materials for emails, social media, and paid ads. Collaborated with regional sales teams to integrate insights into the marketing strategy. Managed relationships with external vendors and contractors.