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I am a results-driven marketing automation specialist with extensive experience designing and optimising global B2B SaaS campaign architecture in complex enterprise environments. I build scalable automation frameworks that strengthen lead lifecycle performance, drive MQL conversion and ensure compliant execution across regions. I translate complex business requirements into automation solutions that enhance segmentation, personalization and reporting quality, contributing to continuous improvement, cross-functional alignment and best-practice adoption within global marketing organizations.…I am a results-driven marketing automation specialist with extensive experience designing and optimising global B2B SaaS campaign architecture in complex enterprise environments. I build scalable automation frameworks that strengthen lead lifecycle performance, drive MQL conversion and ensure compliant execution across regions. I translate complex business requirements into automation solutions that enhance segmentation, personalization and reporting quality, contributing to continuous improvement, cross-functional alignment and best-practice adoption within global marketing organizations.

Ioulia Pfeifer

Marketing Automation Specialist, Digital Marketer, Marketing Strategist, +4

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I am a results-driven marketing automation specialist with extensive experience designing and optimising global B2B SaaS campaign architecture in complex enterprise environments. I build scalable automation frameworks that strengthen lead lifecycle performance, drive MQL conversion and ensure compliant execution across regions. I translate complex business requirements into automation solutions that enhance segmentation, personalization and reporting quality, contributing to continuous improvement, cross-functional alignment and best-practice adoption within global marketing organizations.…I am a results-driven marketing automation specialist with extensive experience designing and optimising global B2B SaaS campaign architecture in complex enterprise environments. I build scalable automation frameworks that strengthen lead lifecycle performance, drive MQL conversion and ensure compliant execution across regions. I translate complex business requirements into automation solutions that enhance segmentation, personalization and reporting quality, contributing to continuous improvement, cross-functional alignment and best-practice adoption within global marketing organizations.

Available to hire

I am a results-driven marketing automation specialist with extensive experience designing and optimising global B2B SaaS campaign architecture in complex enterprise environments. I build scalable automation frameworks that strengthen lead lifecycle performance, drive MQL conversion and ensure compliant execution across regions.

I translate complex business requirements into automation solutions that enhance segmentation, personalization and reporting quality, contributing to continuous improvement, cross-functional alignment and best-practice adoption within global marketing organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Greek, Modern

Fluent

English

Fluent

German

Fluent

Work Experience

Marketing Program Architect at SAP SE

May 1, 2022 - Present

Designed and governed global Marketo automation frameworks to scale B2B SaaS demand generation, optimize lead lifecycle, and support compliant digital execution. Deployed 150+ Marketo programs annually across multiple product portfolios; created scalable campaign templates; reduced build time by 30%; architected multi-touch nurture journeys and lead scoring to strengthen MQL conversion. Collaborated with global teams to translate regional requirements into automation solutions (email, landing pages, personalization, dynamic content). Established GDPR-compliant QA frameworks and introduced dashboards and A/B testing methodologies to improve performance visibility. Mentored junior marketing operations staff and supported governance and best practices.

Budget Management & Operations Lead at SAP Customer Experience

February 1, 2020 - May 1, 2022

Oversaw global marketing budget governance, forecasting and procurement operations, ensuring financial accuracy and efficient regional execution. Managed multi-million-euro budgets with accurate forecasting, reconciliation, and global reporting. Streamlined procurement operations reducing invoice turnaround time by 20% through improved collaboration with GPO and Accounts Payable. Built Excel-based monitoring tools improving cost center visibility and reporting accuracy. Partnered with finance to oversee accruals and cost allocations for timely month-end closures and acted as Data Privacy & Compliance Coordinator.

Direct Marketing Manager at hybris (an SAP Company)

April 1, 2013 - January 31, 2020

Delivered targeted email campaigns and nurture programs using CRM and automation platforms to enhance pipeline generation and audience engagement. Improved segmentation and data enrichment through BI collaboration, resulting in better targeting and ROI. Strengthened lead handoff to sales with aligned qualification criteria and consistent MQL tracking. Consolidated campaign assets to accelerate global execution and brand alignment, and produced actionable performance reporting to guide optimization and regional prioritization.

Online Marketing Specialist at SugarCRM

November 1, 2010 - May 31, 2013

Supported online marketing initiatives, campaigns, and CRM integration to drive digital demand generation. Contributed to targeting improvements and campaign optimization through collaboration with cross-functional teams.

Budget Management Ops Lead at SAP Customer Experience

February 1, 2020 - May 31, 2022

Oversaw global marketing budget governance, forecasting and procurement operations to ensure financial accuracy and efficient regional execution. Managed multi-million-euro budgets with accurate forecasting, reconciliation and global reporting. Streamlined procurement operations, reducing invoice turnaround time by 20% through improved collaboration with GPO and Accounts Payable. Built Excel-based monitoring tools improving cost centre visibility and reporting accuracy. Partnered with finance and controlling teams to oversee accruals and cost allocations ensuring timely month-end closures. Served as Data Privacy and Compliance Coordinator, ensuring adherence to governance and policy requirements.