Ipek Tez Jaaniste
I'm a Growth Marketing Manager with 7+ years of experience helping B2B SaaS companies grow through product launches, go-to-market strategy, demand generation, and customer acquisition.
About
I’m a Growth Marketing Manager with 7+ years of experience helping B2B SaaS companies grow through product launches, go-to-market strategy, demand generation, and customer acquisition. I enjoy working with early-stage and scaling companies where I can build marketing foundations from scratch, test ideas quickly, and work closely with founders and cross-functional teams.
My experience spans GTM strategy, positioning and messaging, SEO, paid acquisition, lifecycle marketing, sales enablement, product launches, and marketing analytics. I’m equally comfortable developing strategy and executing it, whether that’s launching a new product, improving conversion funnels, creating content that generates pipeline, or analyzing performance to uncover growth opportunities.
I’ve worked with startups and scale-ups across healthcare, operations, and professional services, and I thrive in remote, fast-moving environments where ownership, curiosity, and continuous learning are valued.
- 14 years' experience
- Joined September 2025
Skills· 19
Languages
- TurkishFluent
- EnglishFluent
- EstonianBeginner
Industry experience
- Software & Internet
- Healthcare
- Education
- Professional Services
- Retail
- Government
- Financial Services
Work experience· 11 roles
Lead growth marketing for a resource planning and project staffing SaaS platform; own SEO strategy across English, French, German, Spanish, and Italian; drive content optimization, localization, and organic growth across five European markets; partner with leadership on growth opportunities, content strategy, and market expansion.
Advise B2B SaaS companies on growth, product marketing, GTM strategy, and demand generation. Lead projects across SEO, positioning, competitive analysis, content strategy, and customer acquisition.
Owned product marketing and growth initiatives for a B2B SaaS customer flow management platform serving healthcare, government, retail, education, and financial services organizations. Skills include Growth Marketing, Product Marketing, Go-To-Market Strategy, Demand Generation, SEO & Content Strategy, Paid Acquisition, Customer Research, Lifecycle Marketing, and Product Launches.
Education
Certifications and awards
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