Available to hire
Hello, I’m Iqbal, a copywriter and content designer based in the Jakarta area. With 5+ years of experience crafting user-centered copy for high-scale digital products across e-commerce, travel, and gaming, I turn complex requirements into clear, intuitive, and engaging content. I’m adept at adapting writing styles and systems and leading cross-functional collaboration to drive alignment, engagement, and conversion.
I’m bilingual in English and Bahasa Indonesia, with a strong focus on UX research and content-first strategies. I love translating business goals into natural user experiences and partnering with product, design, and growth teams to deliver measurable results.
Experience Level
Language
Indonesian
Fluent
English
Fluent
Sundanese
Fluent
Work Experience
Product Copywriter (UX Writer) at Traveloka
May 1, 2025 - April 1, 2026Craft micro copy for major product milestones in Traveloka for Corporates business domain. Includes Mweb enablement, the Flight Subclass feature, and Train & Whoosh (HSR) booking, ensuring travel policies are translated into user experiences that feel natural and easy to navigate. Lead content-first initiatives to streamline communications and drive engagement. Collaborate with Product, Sales, and Account Management teams and other cross-domain stakeholders to keep content aligned with business goals and client needs.
UX Writer at Shopee
April 1, 2024 - April 1, 2025Develop clear, engaging, and user-centric copy in English and Bahasa Indonesia for Shopee Indonesia’s wide range of features and products, spanning Marketing (Core App, Campaigns, Vouchers, Promotions, Order Conversion & Growth), Social & Engagement (Affiliate, Live Stream & Video), Operations (Risk, Account Management, Anti-Fraud), and Supply Chain. Localize features with regional teams and cross-functional departments to ensure relevance and resonance with local users. Participate in immersive research sessions through buyer and seller visits to gain deeper insights into needs, motivations, and pain points.
UX Writer at Sea
August 1, 2022 - April 1, 2024Craft English micro copy for Shopee’s Games and CRM products as part of the regional design team. Collaborate with designers and product managers to brainstorm and develop innovative features and product ideas that enhance user experience and drive engagement. Execute UX research initiatives, including interviews, surveys, A/B testing, and usability testing to gather actionable insights that may improve product usability.
Copywriter at Agate International
January 1, 2021 - August 1, 2022Develop a wide range of written content, including articles, scripts, advertising campaigns, store listing guidelines, website and landing page copy, and social media captions. Each piece is crafted to enhance engagement, drive user acquisition, strengthen brand communication, and support SEO/ASO objectives, tailored to resonate with the target audience of each product.
Marketing Creative Officer at Agate International
July 1, 2020 - December 1, 2020Develop and manage comprehensive editorial plans for Agate's B2B social media channels, including Agate International and Agate Level Up, to enhance brand presence and engagement within the industry. Craft engaging articles, compelling video scripts, and innovative ad concepts for Agate's gamification and consumer products. Ideate and write monthly newsletters that communicate key updates, achievements, and insights. Contribute to planning and execution of internal events, integrating Agate’s gamification products to enhance participant engagement and showcase product capabilities.
Marketing Communications Intern at Agate International
January 1, 2020 - July 1, 2020Develop editorial plans for future social media content, including scripting for video ads. Write articles and social media copy tailored for both B2C and B2B engagement, enhancing brand communication across different target audiences. Assist in planning and executing marketing campaigns to drive brand awareness and customer engagement. Coordinate media and company visits to foster relationships and enhance brand visibility within the industry.
Business Writer at PT Murni Solusindo Nusantara
June 1, 2020 - December 1, 2020Draft marketing collateral such as newsletters, brochures, proposals, product slogans, and articles along with visual briefs. Coordinate with the Product Development team to pinpoint key selling points of the company’s goods and services.
Intern at INTERPOL
June 1, 2019 - July 1, 2019Act as a note-taker at Indonesian National Police Task Force meetings, translate various official documents from Indonesian to English and vice versa, and draft position papers used as references for Indonesian police delegation meetings with international police forces. Assigned as a member of the Support Team in the 10th Senior Officers Meeting between Indonesian National Police and Australian Federal Police held in Bandung.
Head of Operations at Pavilioon Records (PVL Records)
December 1, 2017 - August 1, 2019Facilitate and organize internal team meetings at Pavilioon Records. Manage the label’s treasury. Craft press releases for PVL Records’ roster. Prepare comprehensive monthly financial reports for PVL Records and its roster.
Education
Bachelor's Degree at Universitas Katolik Parahyangan (UNPAR)
January 11, 2030 - April 13, 2026Senior Secondary Education at SMA Negeri 5 Bandung
January 11, 2030 - April 13, 2026Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Travel & Hospitality, Gaming, Professional Services
Experience Level
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