Hello, welcome to my profile. Am oladele, I engineer digital experiences that convert visitors into loyal customers. From pixel-perfect websites to data-driven marketing campaigns, every solution is built with precision and purpose. I don't believe in one-size-fits-all. Your business is unique, your digital strategy should be too. Whether you need a high-performing website or a marketing system that scales, I deliver results that speak louder than promises. Clean code. Sharp strategy. Zero compromise.…

Irefin Oladele

5.0 (5 reviews)

Hello, welcome to my profile. Am oladele, I engineer digital experiences that convert visitors into loyal customers. From pixel-perfect websites to data-driven marketing campaigns, every solution is built with precision and purpose. I don't believe in one-size-fits-all. Your business is unique, your digital strategy should be too. Whether you need a high-performing website or a marketing system that scales, I deliver results that speak louder than promises. Clean code. Sharp strategy. Zero compromise.…

Available to hire

Hello, welcome to my profile. Am oladele, I engineer digital experiences that convert visitors into loyal customers. From pixel-perfect websites to data-driven marketing campaigns, every solution is built with precision and purpose.

I don’t believe in one-size-fits-all. Your business is unique, your digital strategy should be too. Whether you need a high-performing website or a marketing system that scales, I deliver results that speak louder than promises.

Clean code. Sharp strategy. Zero compromise.

See more

Language

English
Fluent
German
Advanced
Spanish; Castilian
Advanced
Yoruba
Fluent
Arabic
Fluent
French
Advanced

Work Experience

Wix E-commerce Checkout Flow Optimization at freelance web designer
May 8, 2026 - Present
Improved product structure organization and checkout progression flow for Wix online stores to reduce visitor drop-off and increase purchase completion behavior.
Shopify Technical SEO Optimization at Freelance web designer
May 7, 2026 - Present
Implemented structured metadata setup, heading hierarchy improvements, mobile optimization adjustments, and indexing readiness enhancements for improved search engine visibility.
Shopify marketing sales funnel at freelance
April 19, 2026 - Present
Improved performance and structure of underperforming Shopify store through layout restructuring and UX enhancements.
Website Automation Setup Specialist at Freelance web designer
March 11, 2026 - Present
Implemented booking systems, memberships, automations, and integrations inside Wix dashboards.
Wix Website Redesign & Optimization Specialist at Freelance web designer
February 11, 2026 - Present
Improved performance and structure of underperforming Wix websites through layout restructuring and UX enhancements.

Education

Bachelor of Applied Science (BASc), at University of lagos
May 19, 2021 - May 19, 2026

Qualifications

Wix Website Design and Development
June 13, 2026 - July 13, 2026
Training in website creation, responsive design, website customization, and user experience optimization using Wix.
Shopify Store Design and Development
July 19, 2026 - August 19, 2026
Practical training in Shopify store setup, theme customization, product-page design, products research, navigation, and storefront optimization.
E-commerce Conversion Rate Optimization
August 1, 2026 - August 31, 2026
Training in identifying website conversion barriers, improving product-page usability, strengthening buyer trust, and optimizing customer journeys.
Email Marketing and Automation
September 11, 2026 - October 31, 2026
Training in email campaign setup, automated customer journeys, abandoned-cart flows, customer retention, and lifecycle marketing. Copy
Website Search Visibility and Optimization
October 1, 2026 - October 31, 2026
Training in on-page optimization, website structure, keyword research, search performance analysis, and improving website discoverability. Copy

Industry Experience

Professional Services, Software & Internet, Computers & Electronics
    Luxury Nail Art & Beauty Salon Website Design | Wix Booking Experience
    Luxury Nail Art & Beauty Salon Website Design | Wix Booking Experience What I Made I designed a premium beauty salon website using Wix, combining elegant visuals with a simple booking experience to help clients explore nail services and schedule appointments with ease. My work focused on: Luxury Website Design: Creating a sophisticated layout with stylish typography, refined colors, and beauty-focused visuals. Service Presentation: Showcasing nail art, manicures, pedicures, and beauty treatments in an attractive, organized format. Booking Experience: Adding clear calls to action to guide visitors toward booking appointments. Brand Identity: Building a consistent visual style that communicates quality, creativity, and professionalism. Mobile-Friendly Design: Ensuring clients can browse services and access booking options comfortably on their phones. What Were the Results? The project delivered a polished website concept designed to strengthen the salon's online presence, showcase its services more effectively, and make the appointment-booking journey more straightforward. The result was a refined digital experience built to help potential clients discover treatments, explore nail art styles, and take the next step toward booking. My Approach A beauty salon website should feel like an extension of the salon itself. My goal was to combine visual elegance with practical functionality, creating an experience that captures attention, builds confidence, and makes booking feel effortless. Tools & Skills: Wix, website UI/UX design, responsive web design, beauty service presentation, and booking-focused layouts.…
    Fashion Store E-commerce Website Design | Modern Online Boutique
    Fashion Store E-commerce Website Design | Modern Online Boutique What I Made I designed a modern fashion e-commerce website focused on presenting clothing and accessories through a stylish, premium, and easy-to-navigate storefront. My work focused on: Fashion Website Design: Creating a visually appealing layout that reflects the brand's identity and style. Product Presentation: Showcasing clothing, accessories, and collections with clean layouts and attractive product displays. Store Navigation: Organizing product categories to help customers discover items quickly. Shopping Experience: Designing clear calls to action and intuitive shopping flows to make browsing and purchasing easier. Responsive Design: Ensuring a consistent experience across desktop and mobile devices. What Were the Results? The project delivered a polished storefront concept designed to improve product discovery, strengthen brand presentation, and create a smoother online shopping experience. The website provides a strong foundation for showcasing new collections, engaging potential customers, and supporting future e-commerce growth. My Approach A successful fashion store needs more than attractive visuals. It needs a consistent brand identity, compelling product presentation, and a shopping journey that makes customers want to explore more. My goal was to bring these elements together in a modern, customer-focused e-commerce experience. Tools & Skills: E-commerce website design, UI/UX, responsive design, product merchandising, and conversion-focused layouts.…
    Luxury Spa & Resort Website Design | Premium Wix Booking Experience
    Luxury Spa & Resort Website Design | Premium Wix Booking Experience What I Made I designed a luxury spa and resort website using Wix, with a focus on creating a premium digital experience that reflects relaxation, comfort, and exclusivity. My work focused on: Luxury Website Design: Creating an elegant layout with refined typography, immersive visuals, and a calming aesthetic. Service Presentation: Showcasing spa treatments, wellness packages, resort amenities, and guest experiences in an organized way. Booking Experience: Designing clear booking sections and calls to action to make it easier for visitors to explore services and begin making reservations. User Experience: Simplifying navigation so visitors can quickly find treatment options, accommodation details, pricing, and contact information. Responsive Design: Adapting the website for desktop and mobile visitors. What Were the Results? The project created a premium website concept designed to strengthen the resort's online presentation, make its services easier to explore, and provide a smoother path from browsing to booking. The result was a more cohesive digital experience that communicates luxury while supporting the business goal of turning interested visitors into potential guests. My Approach Luxury is not just about appearance; it is about how every interaction makes a guest feel. My goal was to combine sophisticated design with practical booking-focused functionality, giving visitors a reason to explore the experience and take the next step. Tools & Skills: Wix, responsive web design, website UX/UI, booking experience design, and conversion-focused layouts.…
    Artisan Coffee Shop eCommerce Website, Wix Studio
    Artisan Coffee Shop | E-commerce Website Design in Wix Studio What I Made I designed an artisan coffee shop e-commerce website in Wix Studio, combining a warm, inviting visual identity with a smooth online shopping experience. The goal was to capture the personality of a specialty coffee brand while making it easy for customers to explore products and shop online. My work focused on: Wix Studio Website Design: Building a polished, responsive storefront with a distinctive coffee-inspired aesthetic. Brand Presentation: Using thoughtful layouts, typography, and visual elements to communicate the craftsmanship and personality behind the brand. Product Display: Organizing coffee products into clear, attractive sections that make browsing easier. E-commerce Experience: Creating intuitive navigation and clear calls to action to guide customers from product discovery toward checkout. Responsive Design: Optimizing the layout for desktop and mobile visitors to deliver a consistent experience across devices. What Were the Results? The project delivered a more cohesive digital storefront concept that brings together artisan branding and practical e-commerce functionality. The website was designed to make product discovery easier, strengthen the brand's online presentation, and provide customers with a more intuitive path to shopping. Its structure also establishes a foundation for showcasing new coffee products and supporting future business growth. My Approach A coffee shop website should make visitors feel the brand before they even taste the coffee. My approach was to combine the warmth of an artisan café with the functionality of a modern online store, creating a shopping experience that feels distinctive, welcoming, and easy to navigate. Tools used: Wix Studio, responsive web design, e-commerce UX, and conversion-focused layout design.…
    Lumiveilskin store design
    Lumiveil Skin | Skincare E-commerce Store Design & Conversion Optimization What I Made I worked on improving the Lumiveil Skin online shopping experience, focusing on creating a clean, premium skincare storefront that reflects the brand’s identity and makes shopping feel simple and trustworthy. My work focused on: Store Design & Branding: Creating a polished visual experience that aligns with the skincare brand. Product Presentation: Improving how skincare products are displayed to make their benefits and value easier to understand. Customer Experience: Structuring the storefront to make product discovery and navigation more intuitive. Conversion-Focused Design: Refining key shopping elements, messaging, and calls to action to help customers move more confidently toward a purchase. What Were the Results? The project focused on building a more professional and cohesive storefront, improving product presentation, and reducing friction throughout the shopping journey. The result was a stronger foundation for customer trust, easier product discovery, and a shopping experience designed to support more confident purchasing decisions. My Approach I believe a skincare website should do more than look beautiful. It should communicate the brand’s value, help customers understand what they are buying, and make the next step feel natural. With Lumiveil Skin, my focus was on bringing together premium design, clear product presentation, and conversion-focused thinking to create a storefront built around the customer experience.…
    Fitness Collective & Athlete Membership Website
    Fitness Collective & Athlete Membership Website Design What I Made I designed a modern fitness and athlete membership website focused on building a strong fitness community, showcasing training programs, and making membership options easy to explore. My work focused on: Modern Website Design: Creating a bold, energetic layout that reflects the brand's fitness identity. Membership Presentation: Organizing membership plans, benefits, and pricing to help visitors understand their options. Athlete & Community Showcase: Highlighting athletes, training activities, and community achievements to build engagement. User Experience: Creating clear navigation and calls to action that guide visitors toward joining the community. Responsive Design: Ensuring the website works smoothly across desktop and mobile devices. What Were the Results? The project established a professional website concept designed to strengthen the fitness brand's online presence, present membership benefits more clearly, and make it easier for prospective members to explore joining. The result was a structured digital experience built to support community engagement, membership inquiries, and future growth. My Approach A fitness membership website should do more than display workout programs. It should communicate the community's values, motivate visitors…