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I am Iram Latif, a growth- and business-focused marketing strategist with 6.5+ years of experience working with startups, agencies, software houses, and education businesses. I specialize in understanding markets, target audiences, and business goals, then building clear marketing strategies with in-company resources.…

Iram Latif

Marketing Strategist, Brand Strategist, Content Strategist, +2

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I am Iram Latif, a growth- and business-focused marketing strategist with 6.5+ years of experience working with startups, agencies, software houses, and education businesses. I specialize in understanding markets, target audiences, and business goals, then building clear marketing strategies with in-company resources.…

Available to hire

I am Iram Latif, a growth- and business-focused marketing strategist with 6.5+ years of experience working with startups, agencies, software houses, and education businesses.
I specialize in understanding markets, target audiences, and business goals, then building clear marketing strategies with in-company resources.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Urdu

Fluent

English

Advanced

Work Experience

Founder & Lead Trainer at OBH Institute

January 1, 2019 - Present

Led marketing strategy for local and international clients; conducted client meetings; created actionable marketing strategies within budgets; coordinated designers, writers, video editors, and developers; ensured brand voice and consistent messaging; managed Meta ads, LinkedIn ads, SEO, blogs, and email marketing; improved strategies based on analytics and sales results; guided junior marketers and ad creatives; created and executed full marketing strategy; ran lead generation and traffic campaigns; achieved 13x ROI in major campaigns and 10x ROI in multiple campaigns.

Marketing Lead at Digital HypeEdutech Consultancy

January 1, 2020 - January 1, 2024

Led marketing efforts for local and international clients; planned app and game launches; created audience positioning strategies; managed influencer collaborations; developed content strategies; oversaw app install campaigns on Meta and TikTok; drove growth for global clients.

Marketing Consultant

April 1, 2023 - Present

Provided marketing consulting services to startups, agencies, and education businesses; developed and executed marketing strategies; delivered SEO, social media, and email marketing improvements.

Marketing Strategist

January 1, 2024 - Present

Developed growth marketing strategies; led influencer collaborations; managed content calendars and social media management; planned app/game launches; advised junior marketers and creatives; helped clients achieve ROI improvements.