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I’m a multidisciplinary Senior Art Director with 9+ years of experience leading 360° visual campaigns for top-tier international brands in fashion, beauty, and lifestyle. I've worked in-house for global groups like Accor (ALL, Sofitel, Raffles, Fairmont, MGallery, Mercure) and Shiseido Group (Dolce & Gabbana, Narciso Rodriguez, Elie Saab, Issey Miyake, Zadig & Voltaire), managing creative from concept to execution, across print, digital, and social. My background in fashion design adds a unique sensibility to image-making, branding, and storytelling. I specialize in creating emotionally driven visuals, brand identities, and campaign concepts that elevate narratives and shape desire. From art direction to creative strategy and team collaboration, I bring a thoughtful, holistic approach to every project. I love working across disciplines, fashion, beauty, hospitality and collaborating with creative teams to bring meaningful, high-impact ideas to life.…I’m a multidisciplinary Senior Art Director with 9+ years of experience leading 360° visual campaigns for top-tier international brands in fashion, beauty, and lifestyle. I've worked in-house for global groups like Accor (ALL, Sofitel, Raffles, Fairmont, MGallery, Mercure) and Shiseido Group (Dolce & Gabbana, Narciso Rodriguez, Elie Saab, Issey Miyake, Zadig & Voltaire), managing creative from concept to execution, across print, digital, and social. My background in fashion design adds a unique sensibility to image-making, branding, and storytelling. I specialize in creating emotionally driven visuals, brand identities, and campaign concepts that elevate narratives and shape desire. From art direction to creative strategy and team collaboration, I bring a thoughtful, holistic approach to every project. I love working across disciplines, fashion, beauty, hospitality and collaborating with creative teams to bring meaningful, high-impact ideas to life.

Irem Tonga

Art Director, Designer, Creative Director, +1

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I’m a multidisciplinary Senior Art Director with 9+ years of experience leading 360° visual campaigns for top-tier international brands in fashion, beauty, and lifestyle. I've worked in-house for global groups like Accor (ALL, Sofitel, Raffles, Fairmont, MGallery, Mercure) and Shiseido Group (Dolce & Gabbana, Narciso Rodriguez, Elie Saab, Issey Miyake, Zadig & Voltaire), managing creative from concept to execution, across print, digital, and social. My background in fashion design adds a unique sensibility to image-making, branding, and storytelling. I specialize in creating emotionally driven visuals, brand identities, and campaign concepts that elevate narratives and shape desire. From art direction to creative strategy and team collaboration, I bring a thoughtful, holistic approach to every project. I love working across disciplines, fashion, beauty, hospitality and collaborating with creative teams to bring meaningful, high-impact ideas to life.…I’m a multidisciplinary Senior Art Director with 9+ years of experience leading 360° visual campaigns for top-tier international brands in fashion, beauty, and lifestyle. I've worked in-house for global groups like Accor (ALL, Sofitel, Raffles, Fairmont, MGallery, Mercure) and Shiseido Group (Dolce & Gabbana, Narciso Rodriguez, Elie Saab, Issey Miyake, Zadig & Voltaire), managing creative from concept to execution, across print, digital, and social. My background in fashion design adds a unique sensibility to image-making, branding, and storytelling. I specialize in creating emotionally driven visuals, brand identities, and campaign concepts that elevate narratives and shape desire. From art direction to creative strategy and team collaboration, I bring a thoughtful, holistic approach to every project. I love working across disciplines, fashion, beauty, hospitality and collaborating with creative teams to bring meaningful, high-impact ideas to life.

Available to hire

I’m a multidisciplinary Senior Art Director with 9+ years of experience leading 360° visual campaigns for top-tier international brands in fashion, beauty, and lifestyle.

I’ve worked in-house for global groups like Accor (ALL, Sofitel, Raffles, Fairmont, MGallery, Mercure) and Shiseido Group (Dolce & Gabbana, Narciso Rodriguez, Elie Saab, Issey Miyake, Zadig & Voltaire), managing creative from concept to execution, across print, digital, and social. My background in fashion design adds a unique sensibility to image-making, branding, and storytelling.

I specialize in creating emotionally driven visuals, brand identities, and campaign concepts that elevate narratives and shape desire. From art direction to creative strategy and team collaboration, I bring a thoughtful, holistic approach to every project.

I love working across disciplines, fashion, beauty, hospitality and collaborating with creative teams to bring meaningful, high-impact ideas to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Turkish

Fluent

Work Experience

Image Consultant at Endam_

July 1, 2023 - Present

As Image Consultant, responsible for defining the global image of a womenswear ready-to-wear brand. Develop mood and concepts for campaigns, e-commerce, and social media; oversee production and the selection of the creative team, photographers, glam team, casting, and post-production; contribute to refining silhouettes, fabrics, and colors; collaborate with the designer on styling of collections.

Senior Art Director at Accor

November 1, 2019 - September 30, 2024

Senior Art Director leading a team of 4 (graphic designers, junior art director, and alternance). Ensure cohesive brand communication across print and digital campaigns for Accor Live Limitless and hotel brands (Sofitel, Raffles, MGallery, Mercure, Fairmont). Develop mood and concepts, storyboard, digital content, mood films, in-hotel collateral; manage post-production, color grading, layout, web banners; brief and coordinate photographers, directors, stylists, casting, music, and copywriters; support marketing, digital, CSR teams.

Image Consultant at Sera Studio

January 1, 2020 - August 31, 2023

Image Consultant for the launch of a womenswear ready-to-wear brand. Create mood and concepts for campaigns, e-commerce, and social content; assist color, fabric, and silhouette development; manage styling of the collections with the designer.

Art Director at Shiseido Group

October 1, 2016 - November 30, 2019

Art Director handling print and digital campaigns for brands within the Shiseido group. Develop mood and concepts, PR, digital and POS content; work on key visuals, storyboards, film, 3D, packaging, and internal corporate films; oversee post-production (retouching, editing, color grading, sound design, layout, graphic charters, POS & web banners); coordinate with photographers, directors, 3D designers, set designers, stylists, hair & makeup, casting, and production agencies; support internal marketing and visual merchandising teams.

Communication & PR Assistant at Chloé

January 1, 2015 - April 30, 2015

Assisted the communications and PR teams: researched profiles, selected styling for VIPs, planned events, coordinated a fashion show, invitations, and prepared press coverage and reviews.