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I’m Irene López Martín, a Digital Communications & Content Manager with 6 years of experience building social media strategy, producing multi-format content, running employee advocacy programmes and delivering thought leadership events across large, complex organisations. I currently manage communications, social media and brand content across five brands within Morson Group across four international markets, working directly with senior leadership to shape brand narrative and drive engagement at scale. I have a strong background in LinkedIn and multi-platform strategy, audiovisual content production, podcast and event production, advocacy programme design and personal branding training. I’m comfortable running multiple work streams and voices simultaneously. I have experience in B2B and professional services across recruitment, engineering, tech, public sector, professional services, financial services, consumer markets and aerospace.…I’m Irene López Martín, a Digital Communications & Content Manager with 6 years of experience building social media strategy, producing multi-format content, running employee advocacy programmes and delivering thought leadership events across large, complex organisations. I currently manage communications, social media and brand content across five brands within Morson Group across four international markets, working directly with senior leadership to shape brand narrative and drive engagement at scale. I have a strong background in LinkedIn and multi-platform strategy, audiovisual content production, podcast and event production, advocacy programme design and personal branding training. I’m comfortable running multiple work streams and voices simultaneously. I have experience in B2B and professional services across recruitment, engineering, tech, public sector, professional services, financial services, consumer markets and aerospace.

Irene López Martín

Social Media Manager, Brand Strategist, Digital Marketer, +4

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I’m Irene López Martín, a Digital Communications & Content Manager with 6 years of experience building social media strategy, producing multi-format content, running employee advocacy programmes and delivering thought leadership events across large, complex organisations. I currently manage communications, social media and brand content across five brands within Morson Group across four international markets, working directly with senior leadership to shape brand narrative and drive engagement at scale. I have a strong background in LinkedIn and multi-platform strategy, audiovisual content production, podcast and event production, advocacy programme design and personal branding training. I’m comfortable running multiple work streams and voices simultaneously. I have experience in B2B and professional services across recruitment, engineering, tech, public sector, professional services, financial services, consumer markets and aerospace.…I’m Irene López Martín, a Digital Communications & Content Manager with 6 years of experience building social media strategy, producing multi-format content, running employee advocacy programmes and delivering thought leadership events across large, complex organisations. I currently manage communications, social media and brand content across five brands within Morson Group across four international markets, working directly with senior leadership to shape brand narrative and drive engagement at scale. I have a strong background in LinkedIn and multi-platform strategy, audiovisual content production, podcast and event production, advocacy programme design and personal branding training. I’m comfortable running multiple work streams and voices simultaneously. I have experience in B2B and professional services across recruitment, engineering, tech, public sector, professional services, financial services, consumer markets and aerospace.

Available to hire

I’m Irene López Martín, a Digital Communications & Content Manager with 6 years of experience building social media strategy, producing multi-format content, running employee advocacy programmes and delivering thought leadership events across large, complex organisations. I currently manage communications, social media and brand content across five brands within Morson Group across four international markets, working directly with senior leadership to shape brand narrative and drive engagement at scale.

I have a strong background in LinkedIn and multi-platform strategy, audiovisual content production, podcast and event production, advocacy programme design and personal branding training. I’m comfortable running multiple work streams and voices simultaneously. I have experience in B2B and professional services across recruitment, engineering, tech, public sector, professional services, financial services, consumer markets and aerospace.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Beginner

Work Experience

Digital Marketing Manager at Morson Group

March 1, 2024 - Present

Own social media and digital communications strategy across five brands and four international markets (UK, US, Canada, Australia) within a £1.3bn+ group; coordinate with regional teams and senior leadership to shape brand voice, editorial direction and digital reputation across all channels. Led the multi-brand rebrand rollout, consolidating 12 legacy companies into five entities, including launch narrative, phased content strategy and channel activation. Directed creative direction, video production, copy and design to ensure visual and tonal consistency at launch. Achieved 5.4M organic impressions in three weeks with an 11.3% average engagement rate (vs 2–5% benchmark) and notable gains in page views and unique visitors. Built a group-wide employee advocacy programme activating 127 employees and 29 senior leaders as brand advocates, with content packs, LinkedIn training and AI-assisted posting tools. Directed audiovisual content production across five brands and produced employee

Digital Marketing Manager at InterQuest Group

May 1, 2023 - February 1, 2024

Repositioned the company from a transactional jobs feed to a people-led brand on LinkedIn. Defined tone of voice, built a three-pillar content strategy (authenticity, insight, visibility) and introduced a video-first approach centered on consultants and culture. Grew followers by +85K year-over-year (+37.7%), achieved 758K impressions at 4.42% engagement, and improved candidate response rates (134% more likely to accept InMails). Achieved a 24% uplift in recruiter conversions despite 33% fewer messages. Created and delivered Women Who Make It Happen, a thought leadership podcast and live events series (65 episodes, 89% attendance) with 50,000+ impressions, 6,000+ engagements, 8,500+ clicks from the event campaign.

Digital Communications Executive at InterQuest Group

February 1, 2022 - May 1, 2023

Managed cross-channel digital campaigns and social content for UK and US audiences, including written, visual and video content production; editorial calendar management and community engagement across LinkedIn, Instagram and Twitter. Led CRM segmentation and targeted outreach using Dynamics 365, adapting messaging for local markets while maintaining global brand consistency.

Social Media Marketing Specialist at Aphra Shemza

November 1, 2020 - January 1, 2022

Developed and executed social media content strategies for audience growth and brand awareness. Produced and scheduled content across platforms, monitored engagement and analysed performance data to optimise results.