I am an experienced AI-driven content marketing and storytelling professional with a diverse background in traditional broadcast media and modern digital marketing. I enjoy blending creative storytelling with data-driven strategies to deliver measurable results and engage diverse audiences. I have a proven track record as a copywriter, producer, and video editor for major TV networks in the USA, with work broadcast to millions. I am adept at leveraging AI tools to boost web traffic, lead generation, and brand awareness through compelling content initiatives. I am expanding my expertise across UI/UX, video production, and cross-channel campaigns, collaborating with teams to craft engaging narratives and scalable marketing solutions.

Irene Mogollon

I am an experienced AI-driven content marketing and storytelling professional with a diverse background in traditional broadcast media and modern digital marketing. I enjoy blending creative storytelling with data-driven strategies to deliver measurable results and engage diverse audiences. I have a proven track record as a copywriter, producer, and video editor for major TV networks in the USA, with work broadcast to millions. I am adept at leveraging AI tools to boost web traffic, lead generation, and brand awareness through compelling content initiatives. I am expanding my expertise across UI/UX, video production, and cross-channel campaigns, collaborating with teams to craft engaging narratives and scalable marketing solutions.

Available to hire

I am an experienced AI-driven content marketing and storytelling professional with a diverse background in traditional broadcast media and modern digital marketing. I enjoy blending creative storytelling with data-driven strategies to deliver measurable results and engage diverse audiences. I have a proven track record as a copywriter, producer, and video editor for major TV networks in the USA, with work broadcast to millions. I am adept at leveraging AI tools to boost web traffic, lead generation, and brand awareness through compelling content initiatives.

I am expanding my expertise across UI/UX, video production, and cross-channel campaigns, collaborating with teams to craft engaging narratives and scalable marketing solutions.

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Language

English
Fluent
German
Advanced
Spanish; Castilian
Fluent

Work Experience

Marketing Manager at CMS Printing Solutions
October 1, 2024 - February 1, 2025
Position eliminated following company closure. Developed an SEO-friendly brand website, increasing web traffic by 50% and improving user engagement by 35%. Strategically created multi-channel campaigns for award-winning publishing houses, resulting in a 40% increase in lead generation and secured new printing contracts. Optimized social media content strategies, leading to a 45% growth in follower engagement and a 30% boost in brand awareness. Executed custom website solutions for clients by integrating SEO and responsive design, improving search rankings by 40%.
Marketing Content Specialist at Jobilla DAC H GmbH
May 1, 2022 - September 1, 2023
Position ended due to company-wide budget cuts and department closure. Collaborated directly with C-Suite leadership to develop and execute internal messaging, presentations, press releases, and white papers. Crafted compelling website copy and content, coordinated across five EU languages, contributing to a 25% uplift in brand authority. Engineered data-driven email campaigns achieving a 35% improvement in message visibility and a 40% rise in user action. Developed video branding for hiring campaigns, covering planning, production, and editing.
Creative Director at The DJ Cookbook
April 1, 2015 - Present
Led content marketing initiatives by conducting feature interviews with DJs and producers, amplifying diverse voices to enhance brand inclusivity. Elevated content quality and brand consistency, achieving a 50% increase in audience engagement and expanding readership by 45%. Drove user engagement through strategic digital marketing initiatives, achieving an average engagement time of 5 minutes per active user. Cultivated key industry relationships, driving a 40% growth in strategic brand partnerships.

Education

AI & Innovation Certification at Founderz & Microsoft
January 11, 2030 - February 8, 2026
Online Artificial Intelligence Certification at EIT CA Academy
January 11, 2030 - February 8, 2026
User Interface Design Diploma at CareerFoundry
January 11, 2030 - February 8, 2026
Introduction to Digital Journalism Certificate at Reuters
January 11, 2030 - February 8, 2026
Bachelor of Fine Arts, Film & Television at School of Visual Arts
January 11, 2030 - February 8, 2026

Qualifications

AI & Innovation Certification
January 11, 2030 - February 8, 2026
Online Artificial Intelligence Certification
January 11, 2030 - February 8, 2026
User Interface Design Diploma
January 11, 2030 - February 8, 2026
Introduction to Digital Journalism Certificate
January 11, 2030 - February 8, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services