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I'm a marketing professional with 10+ years of experience across brand strategy, digital marketing, and ecommerce. My background spans campaign management, KPI reporting and analytics, cross-channel marketing, and digital transformation projects for international brands. Within that, I've developed deep specialization in Amazon marketplace marketing, managing both Seller and Vendor accounts, running PPC strategy, listing optimization, A+ Content, and Brand Store for global brands. I work with clients across Spain, the US, and Europe, bringing a strategic, analytical, and results-driven approach to every project, from broader marketing strategy to marketplace-specific execution.…I'm a marketing professional with 10+ years of experience across brand strategy, digital marketing, and ecommerce. My background spans campaign management, KPI reporting and analytics, cross-channel marketing, and digital transformation projects for international brands. Within that, I've developed deep specialization in Amazon marketplace marketing, managing both Seller and Vendor accounts, running PPC strategy, listing optimization, A+ Content, and Brand Store for global brands. I work with clients across Spain, the US, and Europe, bringing a strategic, analytical, and results-driven approach to every project, from broader marketing strategy to marketplace-specific execution.

Irene Garcia

Marketing Strategist, Marketing Consultant, Digital Marketer, +4

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I'm a marketing professional with 10+ years of experience across brand strategy, digital marketing, and ecommerce. My background spans campaign management, KPI reporting and analytics, cross-channel marketing, and digital transformation projects for international brands. Within that, I've developed deep specialization in Amazon marketplace marketing, managing both Seller and Vendor accounts, running PPC strategy, listing optimization, A+ Content, and Brand Store for global brands. I work with clients across Spain, the US, and Europe, bringing a strategic, analytical, and results-driven approach to every project, from broader marketing strategy to marketplace-specific execution.…I'm a marketing professional with 10+ years of experience across brand strategy, digital marketing, and ecommerce. My background spans campaign management, KPI reporting and analytics, cross-channel marketing, and digital transformation projects for international brands. Within that, I've developed deep specialization in Amazon marketplace marketing, managing both Seller and Vendor accounts, running PPC strategy, listing optimization, A+ Content, and Brand Store for global brands. I work with clients across Spain, the US, and Europe, bringing a strategic, analytical, and results-driven approach to every project, from broader marketing strategy to marketplace-specific execution.

Available to hire

I’m a marketing professional with 10+ years of experience across brand strategy, digital marketing, and ecommerce. My background spans campaign management, KPI reporting and analytics, cross-channel marketing, and digital transformation projects for international brands.

Within that, I’ve developed deep specialization in Amazon marketplace marketing, managing both Seller and Vendor accounts, running PPC strategy, listing optimization, A+ Content, and Brand Store for global brands.

I work with clients across Spain, the US, and Europe, bringing a strategic, analytical, and results-driven approach to every project, from broader marketing strategy to marketplace-specific execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

English

Fluent

French

Intermediate

German

Intermediate

Work Experience

Marketing Manager at NORMA Group

January 1, 2020 - Present

Lead multi-regional online and offline marketing projects to drive global sales growth. Own creation and management of sales enablement materials (technical manuals, catalogs, datasheets, roll-banners), product trainings, and distributor point-of-sale improvements. Execute targeted email campaigns to boost web shop traffic and sales. Create monthly and ad-hoc performance reports, monitor KPIs, and support data-driven marketing decisions. Execute a global URL redirect strategy for smooth traffic migration and SEO preservation during company website transitions. Support PIM implementation and establish global governance to harmonize data quality and ensure consistency across international markets. Coordinate event organization for internal events, team meetings, and trade-show participation.

Ecommerce and Digital Marketing Manager at Educa Borras

January 1, 2015 - January 1, 2019

Defined and managed the ecommerce department with a focus on sales and marketing for Amazon and other marketplaces. Developed and executed marketplace strategy and SEO plans for Amazon Europe to maximize organic reach and sales performance. Implemented Amazon Ads campaigns and designed A+ content to improve brand visibility and conversion rates. Used Google Analytics and Amazon KPIs to deliver actionable insights and marketing decisions. Established global content guidelines for cohesive cross-channel communications while supervising social media and media relations. Led the ecommerce team and managed channel-related administrative and operational workflows.

Administration Department (Agency administration) at Apple Tree Communications

January 1, 2012 - December 31, 2013

Managed the agency schedule, planned events, and organized office space. Handled administrative and reception tasks and maintained daily contact with clients, suppliers, and media outlets.

Communication Officer at Semilla Fitó (Communications Department)

January 1, 2012 - December 31, 2013

Developed communication initiatives targeting both internal and external audiences. Supported website development and launch of the company’s new corporate website. Managed daily media relations with press and external marketing agencies. Created and curated content for the internal corporate magazine Fitó News. Designed and produced technical catalogs and promotional materials for product portfolios. Organized and coordinated large-scale international trade shows, press conferences, and corporate field days.

Marketplaces Manager at Biluá Ecommerce

January 1, 2011 - December 31, 2012

Led the company’s marketplaces division focused on platforms such as Amazon, eBay, Rakuten, and Cdiscount. Owned strategic planning and execution of SEO and SEM campaigns. Monitored key metrics and KPIs to identify sales trends and drive data-driven performance improvements. Managed daily customer communication to ensure satisfaction and strengthen partnerships. Oversaw a team of four members.