I’m a result-driven digital marketer with 8+ years of international experience in Google Ads, Bing Ads, Meta Ads, TikTok Ads, and Shopify Ads. I specialize in eCommerce growth on platforms like Amazon, eBay, Walmart, and Shopify, offering A to Z account management, including product research, SEO listings, PPC, pricing, fulfillment, and customer service. Whether you’re starting or scaling, I deliver tailored strategies to boost visibility, drive sales, and maximize ROI. Let’s grow your online business!

Muhammad Irfan Wadood

I’m a result-driven digital marketer with 8+ years of international experience in Google Ads, Bing Ads, Meta Ads, TikTok Ads, and Shopify Ads. I specialize in eCommerce growth on platforms like Amazon, eBay, Walmart, and Shopify, offering A to Z account management, including product research, SEO listings, PPC, pricing, fulfillment, and customer service. Whether you’re starting or scaling, I deliver tailored strategies to boost visibility, drive sales, and maximize ROI. Let’s grow your online business!

Available to hire

I’m a result-driven digital marketer with 8+ years of international experience in Google Ads, Bing Ads, Meta Ads, TikTok Ads, and Shopify Ads.
I specialize in eCommerce growth on platforms like Amazon, eBay, Walmart, and Shopify, offering A to Z account management, including product research, SEO listings, PPC, pricing, fulfillment, and customer service. Whether you’re starting or scaling, I deliver tailored strategies to boost visibility, drive sales, and maximize ROI. Let’s grow your online business!

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Language

English
Fluent
Urdu
Fluent

Work Experience

Head of Digital Marketing at TGS Inc, USA
October 1, 2023 - January 1, 2025
Digital Marketing Consultant at Blackbird Packaging Solution
October 1, 2021 - December 31, 2023
Designed and executed multi-channel digital marketing strategy, resulting in a 35% increase in lead generation within the first six months. Managed cross-functional team of digital marketers and content creators, achieving campaign delivery with 100% on-time execution rate. Integrated data-driven insights from Google Analytics and SEMrush to improve campaign targeting and ROI. Direct PPC and social ad campaigns with a monthly budget exceeding $30,000. Implemented SEO best practices, reducing bounce rate by 25% and increasing session duration across client websites. Created and optimized Google Ads and Meta Ads campaigns, improving CTR by 45% and conversion rates by 22%. Conducted competitor benchmarking and implemented A/B testing strategies for campaign improvement.
Chief Marketing Officer (CMO) at Cyber Imaging System, Inc, USA
January 1, 2019 - December 31, 2021
Developed strategic marketing road map, led to 3x growth in online revenue over two years. Spearheaded rebranding and enhanced customer engagement via multi-channel digital storytelling. Managed $100k annual marketing budget and optimized efficiency through performance analytics and iterative improvements.
Digital Marketing Manager (Team Lead) at IPS USA
January 1, 2014 - December 31, 2016
Led a digital team of 25+ in executing national wide marketing campaigns. Boosted brand awareness by 40% through targeted content marketing and influencer collaboration. Oversaw migration of website platforms, optimizing for mobile-first indexing and accessibility.
SEO Manager at AA Enterprises, Lahore
January 1, 2013 - December 31, 2014
Orchestrated SEO transformation project that improved Google ranking from page 5 to top 3 within six months. Analyzed SERPs, user behavior, and site architecture to redesigned high-performing landing pages.
SEO Expert at Shoppingate, Lahore
January 1, 2012 - December 31, 2013
Conducted competitor gap analysis identifying long-tail keyword opportunities. Executed over 100 monthly off-page activities including guest posting, directory submissions, and forum engagement.
SEO Executive at Synmatix.com.au, Lahore
January 1, 2010 - December 31, 2012
Led SEO initiatives and site optimization.
SEO Executive at Systronic IT Group PTY LTD, Lahore
January 1, 2008 - December 31, 2010
Drove SEO optimization and digital marketing initiatives.

Education

Diploma of Associate Engineering (Electrical) at Government College of Technology, Lahore
January 1, 2004 - December 31, 2008
Matriculation at Jinnah Foundation High School, Lahore
January 1, 2001 - December 31, 2001

Qualifications

Google Analytics Certification
January 1, 2016 - January 1, 2017
Google My Business
January 1, 2016 - January 1, 2017
Bing Accredited Professional
January 1, 2016 - January 1, 2017
Google AdWords Certification
January 1, 2016 - January 1, 2017

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail