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I'm Irini Melas, a community-driven creative director specializing in 2D art, animation, and marketing within games. Based in Melbourne, I have 6 years of experience in illustration and storytelling and am co-founding an indie games studio. I completed a Bachelor of Animation as SAE's 2023 Valedictorian and a Post-Graduate Diploma of Business in 2024, and I am passionate about innovating Games Industry culture and accessibility, mentoring students, graduates and emerging developers. I focus on turning ideas into vibrant, accessible experiences, building collaborative communities, and guiding teams from concept to polished deliverables. I love elevating underrepresented voices and helping the next generation of developers thrive.…I'm Irini Melas, a community-driven creative director specializing in 2D art, animation, and marketing within games. Based in Melbourne, I have 6 years of experience in illustration and storytelling and am co-founding an indie games studio. I completed a Bachelor of Animation as SAE's 2023 Valedictorian and a Post-Graduate Diploma of Business in 2024, and I am passionate about innovating Games Industry culture and accessibility, mentoring students, graduates and emerging developers. I focus on turning ideas into vibrant, accessible experiences, building collaborative communities, and guiding teams from concept to polished deliverables. I love elevating underrepresented voices and helping the next generation of developers thrive.

Irini Melas

Creative Director, Illustrator, Animator, +2

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I'm Irini Melas, a community-driven creative director specializing in 2D art, animation, and marketing within games. Based in Melbourne, I have 6 years of experience in illustration and storytelling and am co-founding an indie games studio. I completed a Bachelor of Animation as SAE's 2023 Valedictorian and a Post-Graduate Diploma of Business in 2024, and I am passionate about innovating Games Industry culture and accessibility, mentoring students, graduates and emerging developers. I focus on turning ideas into vibrant, accessible experiences, building collaborative communities, and guiding teams from concept to polished deliverables. I love elevating underrepresented voices and helping the next generation of developers thrive.…I'm Irini Melas, a community-driven creative director specializing in 2D art, animation, and marketing within games. Based in Melbourne, I have 6 years of experience in illustration and storytelling and am co-founding an indie games studio. I completed a Bachelor of Animation as SAE's 2023 Valedictorian and a Post-Graduate Diploma of Business in 2024, and I am passionate about innovating Games Industry culture and accessibility, mentoring students, graduates and emerging developers. I focus on turning ideas into vibrant, accessible experiences, building collaborative communities, and guiding teams from concept to polished deliverables. I love elevating underrepresented voices and helping the next generation of developers thrive.

Available to hire

I’m Irini Melas, a community-driven creative director specializing in 2D art, animation, and marketing within games. Based in Melbourne, I have 6 years of experience in illustration and storytelling and am co-founding an indie games studio. I completed a Bachelor of Animation as SAE’s 2023 Valedictorian and a Post-Graduate Diploma of Business in 2024, and I am passionate about innovating Games Industry culture and accessibility, mentoring students, graduates and emerging developers.

I focus on turning ideas into vibrant, accessible experiences, building collaborative communities, and guiding teams from concept to polished deliverables. I love elevating underrepresented voices and helping the next generation of developers thrive.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing at Foodomina

January 1, 2023 - Present

Directed the creative vision and production of the Steam Demo with an engrossing narrative, characters, art style and soundtrack. Curated content across 4 social channels, maintaining a cohesive brand identity and achieving a 58% CTR for Linktree, with 29k+ followers. Conceptualized and designed 10+ unique 2D environments & characters, 100+ pixel animations, and 5 animated cinematic illustrations.

Producer - UI & VFX Artist at AR Fish Fossil Museum Prototype App

February 1, 2025 - June 1, 2025

Facilitated open communication with the client, outlining and achieving development milestones across departments, resulting in a refined, shipped prototype that exceeded exhibition expectations. Designed various visual effects for the AR interface, reinforcing the user experience in line with the museum exhibition's creative direction.

Creative Director - Producer - UI & VFX Artist - Animator at Nimi’s Gift VR Experience

March 1, 2023 - May 31, 2023

Directed all encompassing creative departments to produce a refined calming VR experience with a niche spiritual fantasy aesthetic. Developed 15 unique particle systems and an animation library of 4 loop-able animations to support seamless transitions throughout experience progression.

Creative Director - 2D Art Lead - Cinematographer - Video Editor at Friends With Feathers

February 1, 2022 - May 31, 2022

Developed 17 character concepts and 2 official designs for the character cast, leading to 5 fully-realized characters. Produced 45 storyboards and directed cinematography for 30 shots in Unreal Engine 4, editing 30 shots and integrating VFX with 20+ SFX for a playful narrative.