Hi, I’m Iris Lopez, a marketing specialist with experience delivering digital campaigns across email, web, social media, CRM, and paid advertising.

About

Hi, I’m Iris Lopez, a marketing specialist with experience delivering digital campaigns across email, web, social media, CRM, and paid advertising. I excel in campaign planning, marketing communications, and content development to drive customer acquisition, engagement, and retention.

I’ve collaborated with creative, SEO, CRM, and compliance teams across international markets, and I’ve recently relocated to Edinburgh with full working rights in the United Kingdom.

  • 7 years' experience
  • Joined March 2026

Languages

  • EnglishFluent
  • Spanish; CastilianFluent
  • Catalan; ValencianFluent

Industry experience

  • Media & Entertainment
  • Retail
  • Software & Internet
  • Professional Services
  • Consumer Goods
  • Travel & Hospitality

Work experience· 5 roles

Content & Marketing Specialist · ITSMNov 2023 – Jan 2026 · 2 yrs 3 mos

Developed marketing campaigns across email, web, CRM, and promotional channels to support acquisition and retention. Created campaign messaging and marketing content for international campaigns and customer segments. Coordinated content localisation and campaign publication across multiple regions. Collaborated with VIP, Creative and Compliance teams to ensure campaigns aligned with marketing objectives

Call Centre Representative · ITSMFeb 2023 – Nov 2023 · 10 mos

Managed customer enquiries related to transactions, promotions, and platform usage while adhering to internal policies and compliance standards. Assisted customers with marketing offers and campaigns to support engagement and retention initiatives. Shared recurring customer insights with internal teams to improve marketing communications and customer experience

Content Management Specialist · TikTokJun 2020 – Jan 2023 · 2 yrs 8 mos

Reviewed digital content to ensure alignment with platform policies, community standards, and regulatory requirements. Analysed content quality trends and produced reports to support operational improvements and governance. Collaborated with policy and operations teams to maintain consistent content standards across global markets

Marketing and Content Manager · DREAM TRAVEL ACCESSORIESJul 2019 – Jun 2020 · 1 yr
Web Content Writer · GIMO DIGITALJun 2018 – Jul 2019 · 1 yr 2 mos

Education

Bachelor of Laws (LLB) · University of Valencia, Spain2030 – 2017
Bachelor of Laws (LLB) · University of Valencia, Spain2030 – 2017

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