Creative Lead and Narrative Strategist with 15 years’ experience in documentaries, television and communications. Strong track record in end-to-end video production – from concept to delivery – shaping narrative and consistent visual language, overseeing budgeting, coordinating crews across countries and post-production. Background that helps: -10 years in national television as a TV creator, host, and producer -5 years leading communications and film projects agency-side

Iryna Ka

Creative Lead and Narrative Strategist with 15 years’ experience in documentaries, television and communications. Strong track record in end-to-end video production – from concept to delivery – shaping narrative and consistent visual language, overseeing budgeting, coordinating crews across countries and post-production. Background that helps: -10 years in national television as a TV creator, host, and producer -5 years leading communications and film projects agency-side

Available to hire

Creative Lead and Narrative Strategist with 15 years’ experience in documentaries, television and communications.

Strong track record in end-to-end video production – from concept to delivery –
shaping narrative and consistent visual language, overseeing budgeting,
coordinating crews across countries and post-production.

Background that helps:
-10 years in national television as a TV creator, host, and producer
-5 years leading communications and film projects agency-side

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Work Experience

External Communication Consultant at LHH (European unit)
October 1, 2025 - December 31, 2025
Defined German-market positioning, messaging, and content formats for new client acquisition, adapting to German cultural context and the sensitive topic of mass layoffs. Buyer-relevant messaging and formats across the funnel.
Executive Creative Director at Look Up Agency
January 1, 2022 - December 31, 2025
Led narrative development and visual direction for documentaries, including sensitive subject matter and culturally immersive formats. Oversaw the full production cycle from concept to delivery. Coordinated international creative teams and stakeholders.
TV Presenter at TRC Ukraina
January 1, 2021 - December 31, 2022
Created concept and led a morning show segment. Developed narrative and visual storytelling. On-camera performance. Live broadcasts.
TV Author at 1+1 TV channel
January 1, 2018 - December 31, 2021
Created hour-long episodes for a prime-time infotainment show. Developed narrative and led visual direction. Interviews. 30+ long-form episodes.
Creative Director, Executive Producer at ST-production
January 1, 2014 - December 31, 2018
Led narrative development and visual direction for documentaries. Oversaw full video production cycle from concept to delivery. Coordinated creative teams. Examples include facilitating an R&D partnership between science and business ($2M investment); positioned an innovation that led to a sale to ArcelorMittal; supported rollout of a new surgical technology to national medical teams.
News Anchor at Channel 24
January 1, 2015 - December 31, 2016
On-camera performance. Live broadcasts. Interviews.
Documentary author, Executive Producer at Eko-TV Channel
January 1, 2010 - December 31, 2014
Led narrative development and visual direction for documentaries and TV shows. Oversaw end-to-end channel video production and teams. On-camera performance. Interviews.

Education

Master's degree in law with honours at Yaroslav the Wise Law Academy of Ukraine
January 11, 2030 - January 1, 2008

Qualifications

Conflict as a tool for audience acquisition
January 1, 2017 - February 11, 2026
Marketing without a budget
January 1, 2016 - February 11, 2026
Digital marketing tools
January 1, 2021 - February 11, 2026
Management for small business – strategy, HR, finance, project management
January 1, 2023 - February 11, 2026
Creative copywriting: core creative techniques for advertising
January 1, 2025 - February 11, 2026
Radical creativity on the edge – results-driven creative solutions
January 1, 2024 - February 11, 2026
Creative trends for 2026
January 1, 2026 - February 11, 2026

Industry Experience

Media & Entertainment, Government, Travel & Hospitality, Manufacturing, Healthcare, Energy & Utilities, Non-Profit Organization, Other