I’m Heidi Chow, a commercial and marketing leader with a track record of building brands and driving sales growth across hospitality, attractions, luxury retail, and real estate. Being Achievement driven, Business focus, Outstanding Commercial and Marketing professional specialized in Sales, Business, Marketing and Creative in Tourism, Attractions, Luxury Retails, Resorts and Properties sectors. Sound profile and experience in Commercial Sales and Marketing, New attractions and properties launch, Drive business growth and Operations Management, Strategy and Planning, Brand building, Marketing Communications, Project planning and management, Business intelligence and analysis, Alliances and Partnership, Customer relationship management. Achieved exceptional results in business, sales and marketing perspectives.

Heidi Chow

I’m Heidi Chow, a commercial and marketing leader with a track record of building brands and driving sales growth across hospitality, attractions, luxury retail, and real estate. Being Achievement driven, Business focus, Outstanding Commercial and Marketing professional specialized in Sales, Business, Marketing and Creative in Tourism, Attractions, Luxury Retails, Resorts and Properties sectors. Sound profile and experience in Commercial Sales and Marketing, New attractions and properties launch, Drive business growth and Operations Management, Strategy and Planning, Brand building, Marketing Communications, Project planning and management, Business intelligence and analysis, Alliances and Partnership, Customer relationship management. Achieved exceptional results in business, sales and marketing perspectives.

Available to hire

I’m Heidi Chow, a commercial and marketing leader with a track record of building brands and driving sales growth across hospitality, attractions, luxury retail, and real estate. Being Achievement driven, Business focus, Outstanding Commercial and Marketing professional specialized in Sales, Business, Marketing and Creative in Tourism, Attractions, Luxury Retails, Resorts and Properties sectors. Sound profile and experience in Commercial Sales and Marketing, New attractions and properties launch, Drive business growth and Operations Management, Strategy and Planning, Brand building, Marketing Communications, Project planning and management, Business intelligence and analysis, Alliances and Partnership, Customer relationship management. Achieved exceptional results in business, sales and marketing perspectives.

See more

Language

English
Fluent
Chinese
Fluent

Work Experience

Founder and President at Herbie Life
May 1, 2024 - Present
Founder and development lead of Herbie Life, a multi-experience, membership-based platform for vegetarians and interested audiences across Hong Kong, China and Macau, delivering benefits in dining, travel, shopping, learning, activities and networking; building a healthy ecosystem for members and partners.
Commercial Director at APA Investment Limited – ZipCity Macau
November 1, 2019 - March 1, 2024
Led commercial strategy for ZipCity Macau; achieved 600% YoY growth in sales; built regional partnerships across Macau, Hong Kong, China, Taiwan, and Southeast Asia; managed Sales, Marketing and Retail Operations; oversaw digital marketing, branding, PR, and venue operations for Zipline attraction and retail shop.
Head of Marketing at Lionsgate Entertainment World, Hengqin
January 1, 2019 - September 1, 2019
Led marketing, planning and communications for China’s first movie-themed interactive entertainment centre; delivered world-class experiences, strong media exposure, and rapid brand-building; opened within tight timelines and established the venue as a game-changer.
Senior Marketing Officer (Retail Marketing, Corporate Marketing) at Swire Properties Limited
October 1, 2006 - May 1, 2013
Marketing communications for four Swire Malls; branding and events; digital marketing platforms; market research; retail performance; leadership in wayfinding, online presence, and community branding.
Senior EDP Research Executive at TNS (Taylor Nelson Sofras HK)
May 1, 2002 - September 1, 2006
Market research project management; qualitative and quantitative studies; data analysis using SAS, SPSS, NIPO; launched first ‘CATI plus Online’ integrated technology; trained teams.
Manager – Retail Marketing & Communications (Mall Opening) at Galaxy Macau (Galaxy Entertainment Group)
May 1, 2015 - May 1, 2018
Opened The Promenade Shops: mall marketing strategy, brand book, marketing collateral, digital marketing, event planning; oversaw retailer communications and brand exposure; contributed to launch.
Manager – Marketing Strategy & Planning (Mall Opening) at Galaxy Macau (Galaxy Entertainment Group)
June 1, 2013 - April 1, 2015
Mall opening marketing strategy and planning; cross-functional collaboration; branding and creative management; pre-opening and post-opening marketing; achieved launch targets.

Education

BBA (Hons) in Managerial Statistics at City University of Hong Kong
January 11, 2030 - January 1, 2001
Introduction of Fashion Design at London University (London College of Fashion)
November 30, 2002 - February 12, 2026
English Club Intermediate at Hong Kong Baptist University
January 11, 2030 - February 12, 2026

Qualifications

BBA (Hons) in Managerial Statistics
January 11, 2030 - January 1, 2001
Introduction to Fashion Design
January 11, 2030 - February 12, 2026
Professional English – English Club Intermediate
January 11, 2030 - February 12, 2026
Leadership Development Programme Certificate
January 11, 2030 - February 12, 2026
AI Superpowers Marketing Masterclass
January 11, 2030 - February 12, 2026

Industry Experience

Travel & Hospitality, Retail, Media & Entertainment, Real Estate & Construction, Professional Services