I’m Heidi Chow, a commercial and marketing leader with a track record of building brands and driving sales growth across hospitality, attractions, luxury retail, and real estate.

About

I’m Heidi Chow, a commercial and marketing leader with a track record of building brands and driving sales growth across hospitality, attractions, luxury retail, and real estate. Being Achievement driven, Business focus, Outstanding Commercial and Marketing professional specialized in Sales, Business, Marketing and Creative in Tourism, Attractions, Luxury Retails, Resorts and Properties sectors. Sound profile and experience in Commercial Sales and Marketing, New attractions and properties launch, Drive business growth and Operations Management, Strategy and Planning, Brand building, Marketing Communications, Project planning and management, Business intelligence and analysis, Alliances and Partnership, Customer relationship management. Achieved exceptional results in business, sales and marketing perspectives.

  • 23 years' experience
  • Joined February 2026

Industry experience

  • Travel & Hospitality
  • Retail
  • Media & Entertainment
  • Real Estate & Construction
  • Professional Services

Work experience· 7 roles

Founder and President · Herbie LifeMay 2024 – Present · 2 yrs 7 mos

Founder and development lead of Herbie Life, a multi-experience, membership-based platform for vegetarians and interested audiences across Hong Kong, China and Macau, delivering benefits in dining, travel, shopping, learning, activities and networking; building a healthy ecosystem for members and partners.

Commercial Director · APA Investment Limited – ZipCity MacauNov 2019 – Mar 2024 · 4 yrs 5 mos

Led commercial strategy for ZipCity Macau; achieved 600% YoY growth in sales; built regional partnerships across Macau, Hong Kong, China, Taiwan, and Southeast Asia; managed Sales, Marketing and Retail Operations; oversaw digital marketing, branding, PR, and venue operations for Zipline attraction and retail shop.

Head of Marketing · Lionsgate Entertainment World, HengqinJan 2019 – Sep 2019 · 9 mos

Led marketing, planning and communications for China’s first movie-themed interactive entertainment centre; delivered world-class experiences, strong media exposure, and rapid brand-building; opened within tight timelines and established the venue as a game-changer.

Manager – Retail Marketing & Communications (Mall Opening) · Galaxy Macau (Galaxy Entertainment Group)May 2015 – May 2018 · 3 yrs 1 mo
Manager – Marketing Strategy & Planning (Mall Opening) · Galaxy Macau (Galaxy Entertainment Group)Jun 2013 – Apr 2015 · 1 yr 11 mos
Senior Marketing Officer (Retail Marketing, Corporate Marketing) · Swire Properties LimitedOct 2006 – May 2013 · 6 yrs 8 mos
Senior EDP Research Executive · TNS (Taylor Nelson Sofras HK)May 2002 – Sep 2006 · 4 yrs 5 mos

Education

BBA (Hons) in Managerial Statistics · City University of Hong Kong2030 – 2001
Introduction of Fashion Design · London University (London College of Fashion)2002 – 2026
English Club Intermediate · Hong Kong Baptist University2030 – 2026

Certifications and awards· 5

BBA (Hons) in Managerial Statistics2030 – 2001
Introduction to Fashion Design2030 – 2026
Professional English – English Club Intermediate2030 – 2026
Leadership Development Programme Certificate2030 – 2026

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