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Hi, I'm Isabella Barcenas, a Marketing graduate from The University of Texas at Austin with a passion for building culturally relevant brands. I have hands-on experience with social media strategy, project management, B2C lifecycle, and branded content across nonprofits, media, and agencies. I'm ready to contribute to freelance projects and help brands grow.…

Isabella Barcenas

Digital Marketer, Social Media Manager, Content Creator, +2

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Hi, I'm Isabella Barcenas, a Marketing graduate from The University of Texas at Austin with a passion for building culturally relevant brands. I have hands-on experience with social media strategy, project management, B2C lifecycle, and branded content across nonprofits, media, and agencies. I'm ready to contribute to freelance projects and help brands grow.…

Available to hire

Hi, I’m Isabella Barcenas, a Marketing graduate from The University of Texas at Austin with a passion for building culturally relevant brands.

I have hands-on experience with social media strategy, project management, B2C lifecycle, and branded content across nonprofits, media, and agencies. I’m ready to contribute to freelance projects and help brands grow.

Skills

Experience Level

Copywriting

Expert

Social Media Design

Expert

Presentation Design

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

B2C Lifecycle and Product Marketing Intern at Pluralsight

May 1, 2025 - August 1, 2025

Contributed to higher engagement across student segments by analyzing campaign data and refining messaging. Conducted survey research with 120+ Gen-Z students to inform engagement strategy and develop content themes. Led competitor analysis within the edtech industry to identify brand awareness gaps and effective engagement/retention tactics. Proposed influencer/ambassador initiatives with content ideas and KPIs to drive organic reach.

Global Talent Intern at HAVAS

August 1, 2024 - December 1, 2024

Supported storytelling and content creation efforts to market Havas’ employer brand by maintaining the production schedule. Transformed PR and brand goals into structured project plans, ensuring on-time delivery and high-quality digital content. Assisted in building strategic talent experiences for 22k employees, improving internal retention and engagement. Managed timelines and budget for global video content, coordinating with cross-functional stakeholders.

Project Management Intern at HAVAS Health Inc.

June 1, 2024 - August 1, 2024

Led cross-functional daily meetings to track deliverables and communicate high-level deadlines. Supported new product launches, indication reports, and new business pitches by organizing timelines, assets, and client feedback. Collaborated on an influencer campaign for Project Glimmer (non-profit), aligning creator content to mission and brand guidelines. Managed job routing and resourcing using project management software, improving visibility into workload and timelines.

Journalism & Content Intern at The Buzz Magazine

May 1, 2023 - August 1, 2023

Assisted in creatively directing a print photoshoot mailed to 58,000+ homes, coordinating visuals to align with editorial theme. Pitched and wrote culture-driven stories featuring local voices, tailoring angles to audience interests and publication tone. Conducted interviews on topics including city life, exhibitions, and sports, translating conversations into engaging content. Promoted their first pop-up gallery event through social media and email campaigns, attracting over 200 attendees.