Isabella Barcenas

Contributed to higher engagement across student segments by analyzing campaign data and refining messaging. Conducted survey research with 120+ Gen-Z students to inform engagement strategy and develop content themes. Led competitor analysis within the edtech industry to identify brand awareness gaps and effective engagement/retention tactics. Proposed influencer/ambassador initiatives with content ideas and KPIs to drive organic reach.

Supported storytelling and content creation efforts to market Havas’ employer brand by maintaining the production schedule. Transformed PR and brand goals into structured project plans, ensuring on-time delivery and high-quality digital content. Assisted in building strategic talent experiences for 22k employees, improving internal retention and engagement. Managed timelines and budget for global video content, coordinating with cross-functional stakeholders.

Led cross-functional daily meetings to track deliverables and communicate high-level deadlines. Supported new product launches, indication reports, and new business pitches by organizing timelines, assets, and client feedback. Collaborated on an influencer campaign for Project Glimmer (non-profit), aligning creator content to mission and brand guidelines. Managed job routing and resourcing using project management software, improving visibility into workload and timelines.