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Experienced fashion marketer with a proven track record in building and scaling brands globally. For the past three months I have been freelancing, leading end-to-end marketing, brand and creative across fashion clients. Deeply experienced across marketing, brand, PR and social, with strong capabilities in campaign management, brand storytelling and ideas-led creative thinking. Now seeking a flexible remote role within the fashion industry, where I can apply broad expertise to drive meaningful, long-term brand growth.…Experienced fashion marketer with a proven track record in building and scaling brands globally. For the past three months I have been freelancing, leading end-to-end marketing, brand and creative across fashion clients. Deeply experienced across marketing, brand, PR and social, with strong capabilities in campaign management, brand storytelling and ideas-led creative thinking. Now seeking a flexible remote role within the fashion industry, where I can apply broad expertise to drive meaningful, long-term brand growth.

Isabella Graham

Brand Strategist, Social Media Manager, Digital Marketer, +7

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Experienced fashion marketer with a proven track record in building and scaling brands globally. For the past three months I have been freelancing, leading end-to-end marketing, brand and creative across fashion clients. Deeply experienced across marketing, brand, PR and social, with strong capabilities in campaign management, brand storytelling and ideas-led creative thinking. Now seeking a flexible remote role within the fashion industry, where I can apply broad expertise to drive meaningful, long-term brand growth.…Experienced fashion marketer with a proven track record in building and scaling brands globally. For the past three months I have been freelancing, leading end-to-end marketing, brand and creative across fashion clients. Deeply experienced across marketing, brand, PR and social, with strong capabilities in campaign management, brand storytelling and ideas-led creative thinking. Now seeking a flexible remote role within the fashion industry, where I can apply broad expertise to drive meaningful, long-term brand growth.

Available to hire

Experienced fashion marketer with a proven track record in building and scaling brands globally. For the past three months I have been freelancing, leading end-to-end marketing, brand and creative across fashion clients. Deeply experienced across marketing, brand, PR and social, with strong capabilities in campaign management, brand storytelling and ideas-led creative thinking. Now seeking a flexible remote role within the fashion industry, where I can apply broad expertise to drive meaningful, long-term brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Brand Marketer at The Aje Collective

February 1, 2022 - February 1, 2026

Led end-to-end marketing campaigns with a focus on brand storytelling and long-term growth. Developed and presented creative ideas, managed client service, and executed campaigns across multiple channels. Orchestrated photo shoots and production workflows, collaborating with production houses and media agencies to deliver on-brand assets on time. Delivered fully integrated campaigns across TV, radio, digital, website, OOH, catalogs, and in-store merchandising, across key categories including Meyer, Beauty, Women's Fashion and Home.

Campaign Manager (MYER) at Sacre Coeur / Country Road Group (Melbourne)

October 1, 2021 - July 1, 2022

Led large-scale, end-to-end marketing campaigns for MYER, including overseas concept development, briefing and presenting creative ideas, client service, and campaign execution. Managed photo shoots and production workflows, collaborating closely with production companies and media agencies to deliver all creative assets on time and on-brand. Delivered fully integrated campaigns across TV, radio, digital, website, out-of-home, catalogs, and in-store visual merchandising for Beauty, Women's Fashion and Home.

Marketing Coordinator at Country Road Group (via Clemenger BBDO), Melbourne

September 1, 2019 - September 1, 2021

Led go-to-market strategy and storytelling for seasonal collection launches, from concept through execution. Wrote and art directed copy across EDM, Instagram Stories, and editorial content, translating product into elevated, on-brand storytelling. Set creative direction and tone of voice across email, social and web to maintain a luxe brand identity. Managed monthly cross-channel reporting (paid, organic social, email, PR) and turned data into strategic recommendations. Managed talent and PR briefs, including fee negotiation and campaign sign-off. Coordinated internal teams and external agencies to ensure messaging and creative output across channels.