Isabella Graham

Led end-to-end marketing campaigns with a focus on brand storytelling and long-term growth. Developed and presented creative ideas, managed client service, and executed campaigns across multiple channels. Orchestrated photo shoots and production workflows, collaborating with production houses and media agencies to deliver on-brand assets on time. Delivered fully integrated campaigns across TV, radio, digital, website, OOH, catalogs, and in-store merchandising, across key categories including Meyer, Beauty, Women's Fashion and Home.

Led large-scale, end-to-end marketing campaigns for MYER, including overseas concept development, briefing and presenting creative ideas, client service, and campaign execution. Managed photo shoots and production workflows, collaborating closely with production companies and media agencies to deliver all creative assets on time and on-brand. Delivered fully integrated campaigns across TV, radio, digital, website, out-of-home, catalogs, and in-store visual merchandising for Beauty, Women's Fashion and Home.

Led go-to-market strategy and storytelling for seasonal collection launches, from concept through execution. Wrote and art directed copy across EDM, Instagram Stories, and editorial content, translating product into elevated, on-brand storytelling. Set creative direction and tone of voice across email, social and web to maintain a luxe brand identity. Managed monthly cross-channel reporting (paid, organic social, email, PR) and turned data into strategic recommendations. Managed talent and PR briefs, including fee negotiation and campaign sign-off. Coordinated internal teams and external agencies to ensure messaging and creative output across channels.