Hi, I’m Isabella. I’m a creative and detail-oriented marketing professional with over three years’ experience across social media, content creation, and eCommerce marketing. I specialise in developing engaging digital content, executing multi-channel campaigns, and supporting brand growth through content creation, social media, EDMs, and more. I have hands-on experience with Shopify, Klaviyo, Meta Business Suite, Canva, and CapCut, with a strong focus on fashion, lifestyle, and consumer brands. I’ve helped brands bring campaigns to life - from ideation through to production and beyond. I hold a Bachelor of Business in Marketing (minor in Design) and a Diploma in Special Effects and Prosthetics, blending creative storytelling with strategic thinking to deliver content that connects with audiences and drives results. I recently relocated from New Zealand to Sydney and am seeking social media, content, or digital marketing opportunities within creative, growth-focused teams.

Isabella Lloyd

Hi, I’m Isabella. I’m a creative and detail-oriented marketing professional with over three years’ experience across social media, content creation, and eCommerce marketing. I specialise in developing engaging digital content, executing multi-channel campaigns, and supporting brand growth through content creation, social media, EDMs, and more. I have hands-on experience with Shopify, Klaviyo, Meta Business Suite, Canva, and CapCut, with a strong focus on fashion, lifestyle, and consumer brands. I’ve helped brands bring campaigns to life - from ideation through to production and beyond. I hold a Bachelor of Business in Marketing (minor in Design) and a Diploma in Special Effects and Prosthetics, blending creative storytelling with strategic thinking to deliver content that connects with audiences and drives results. I recently relocated from New Zealand to Sydney and am seeking social media, content, or digital marketing opportunities within creative, growth-focused teams.

Available to hire

Hi, I’m Isabella. I’m a creative and detail-oriented marketing professional with over three years’ experience across social media, content creation, and eCommerce marketing. I specialise in developing engaging digital content, executing multi-channel campaigns, and supporting brand growth through content creation, social media, EDMs, and more. I have hands-on experience with Shopify, Klaviyo, Meta Business Suite, Canva, and CapCut, with a strong focus on fashion, lifestyle, and consumer brands. I’ve helped brands bring campaigns to life - from ideation through to production and beyond.

I hold a Bachelor of Business in Marketing (minor in Design) and a Diploma in Special Effects and Prosthetics, blending creative storytelling with strategic thinking to deliver content that connects with audiences and drives results. I recently relocated from New Zealand to Sydney and am seeking social media, content, or digital marketing opportunities within creative, growth-focused teams.

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Language

English
Fluent

Work Experience

Marketing Executive at Shine On (Womenswear)
June 1, 2025 - April 30, 2026
Briefed daily EDMs, managed PushOwl campaigns and Facebook content across multiple channels, including scheduling, boosting, moderation, and community engagement for the main page, VIP group, and store groups. Created, edited, and posted creative content from short-form videos and reels, to graphic design and photography on shoot for use across Facebook, Instagram and TikTok. Coordinated influencer activations, content shoots, and in-store marketing assets. Wrote and edited engaging copy for email, social, POS, and web, aligned with campaign objectives. Supported delivery of multi-channel campaigns across retail and digital, ensuring consistent brand voice. Collaborated with all in-house teams, and agencies to align campaigns with product launches and stock flow. Uploaded and edited product imagery, managing sign-up forms, discounts, and assisting with online campaigns within Shopify and Klaviyo.
Brand Marketing Executive at Mitre 10 New Zealand
March 1, 2024 - July 31, 2024
Support the Head of Brand & Trade in various key brand projects, enhancing overall strategy and execution. Develop, edit, and disseminate engaging content for YouTube, Instagram, Facebook, and the website, highlighting key brand moments and projects like Mother’s Day and Easy As Kids. Assist in photo shoots, coordinating with photographers and stylists, and sourcing materials and props. Contribute to the Easy As Kids workshops by updating packs, providing data, and conducting data analysis. Engage in brand planning through active participation in team strategy and planning sessions, contributing to effective brand initiatives.
Social Account Executive at Foote, Cone & Belding Limited
August 1, 2024 - December 31, 2024
Maintained a positive relationship and clear communication with all clients. Created innovative ideas for campaigns across social media platforms including Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube, TikTok. Created innovative social responses to increase visibility, membership and traffic across clients, campaigns and brands. Experimented with new and alternative ways to leverage social media activities. Monitored trends in social tools and applications, appropriately applying that knowledge to content creation. Ran monthly social media analytic reports and shared social knowledge with the wider agency. Wrote content, created and maintained content plans including always on BAU creative.
Brand Marketing Executive at Mitre 10 New Zealand
January 1, 2025 - May 31, 2025
Support the Head of Brand & Trade in various key brand projects, enhancing overall strategy and execution. Develop, edit, and disseminate engaging content for YouTube, Instagram, Facebook, and the website, highlighting key brand moments and projects like Mother’s Day and Easy As Kids. Assist in photo shoots, coordinating with photographers and stylists, and sourcing materials and props. Contribute to the Easy As Kids workshops by updating workshop packs, providing data, and conducting reviews. Engage in brand planning through active participation in team strategy and planning sessions, contributing to effective brand initiatives.
Marketing Executive at AcademyEX
March 1, 2023 - March 31, 2024
Collaborate with the marketing team to plan annual communications and the marketing strategy. Implement the organic social media strategy across all channels (Facebook, Instagram, LinkedIn, X, and YouTube) including the delivery of community engagement messaging. Collaborate with digital agencies to ensure consistent branding for always on activity and programme comms. Collect digital data to create a strong understanding of customer behavior across the programmes. Create email campaigns in HubSpot and work with stakeholders to ensure the content is accurate, on brand and delivered to the appropriate audience. Plan and deliver events – ranging from in-person to hybrid and online delivery. Develop marketing campaigns, create/produce content and participate in ideation and brainstorming sessions. Develop marketing collateral for a range of platforms using graphic design, videography and photography.
Marketing Coordinator at AcademyEX
October 1, 2022 - March 31, 2023
Maintain and improve website performance by reviewing, editing and writing new content. Create email campaigns in Marketo and work with stakeholders to ensure the content is accurate, on brand and delivered to the appropriate audience. Complete competitor and audience research as required to help inform strategic business decisions. Brief and develop marketing collateral across a range of platforms and media. Ensure consistent branding across all communications based on brand guidelines. Plan and deliver events – ranging from in-person to hybrid and online delivery. Complete various administrative and operational tasks such as budgeting, data entry and reporting.

Education

Bachelor of Business, major in Marketing, minor in Design Thinking at Auckland University of Technology
January 1, 2020 - December 31, 2022
Diploma in Production Design, Special Effects and Sculpture at Cut Above
January 1, 2018 - December 31, 2018
University Entrance and NCEA Level 3 at Westlake Girls High School
January 1, 2017 - December 31, 2017

Qualifications

Dean's Honour Roll
January 1, 2021 - December 31, 2021

Industry Experience

Media & Entertainment, Retail, Professional Services