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Hi, I’m Isabella Santos, a Social Media & Content Growth Specialist with experience scaling digital brands through organic strategies and short-form video performance. I’ve generated over 15M impressions and 10M+ views across fashion, education and personal branding. I bring a strong background in content systems, AI-assisted workflows and audience growth, plus hands-on experience with influencer coordination, campaign planning, and data-driven storytelling.…Hi, I’m Isabella Santos, a Social Media & Content Growth Specialist with experience scaling digital brands through organic strategies and short-form video performance. I’ve generated over 15M impressions and 10M+ views across fashion, education and personal branding. I bring a strong background in content systems, AI-assisted workflows and audience growth, plus hands-on experience with influencer coordination, campaign planning, and data-driven storytelling.

Isabella Santos

Social Media Manager, Content Strategist, Video Editor, +3

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Hi, I’m Isabella Santos, a Social Media & Content Growth Specialist with experience scaling digital brands through organic strategies and short-form video performance. I’ve generated over 15M impressions and 10M+ views across fashion, education and personal branding. I bring a strong background in content systems, AI-assisted workflows and audience growth, plus hands-on experience with influencer coordination, campaign planning, and data-driven storytelling.…Hi, I’m Isabella Santos, a Social Media & Content Growth Specialist with experience scaling digital brands through organic strategies and short-form video performance. I’ve generated over 15M impressions and 10M+ views across fashion, education and personal branding. I bring a strong background in content systems, AI-assisted workflows and audience growth, plus hands-on experience with influencer coordination, campaign planning, and data-driven storytelling.

Available to hire

Hi, I’m Isabella Santos, a Social Media & Content Growth Specialist with experience scaling digital brands through organic strategies and short-form video performance. I’ve generated over 15M impressions and 10M+ views across fashion, education and personal branding.

I bring a strong background in content systems, AI-assisted workflows and audience growth, plus hands-on experience with influencer coordination, campaign planning, and data-driven storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Social Media & Content Strategist at Kokonut

October 1, 2022 - October 1, 2023

Scaled a women’s fashion brand from 0 to 25K followers organically within 12 months. Contributed to the content structure of a nationally distributed magazine in Portugal. Produced high-performing short-form content for Instagram and TikTok, supported seasonal campaign planning and influencer coordination.

Social Media & Content Specialist at Freelance

November 1, 2023 - Present

Edited 1,000+ short-form videos across 15+ digital profiles. Generated 3M+ views and 6M+ impressions for a Brazilian digital education project, contributing to R$70K revenue in 6 months. Increased video performance from 20K–30K average views to 50K–630K views within 4 months for a Portuguese music artist, generating 3M impressions in the last 90 days through organic content optimization. Developed structured content workflows using Notion and AI-based content systems with ChatGPT to ensure brand voice consistency. Achieved 300K+ views across personal platforms discussing social media, language learning, and immigrant life.

Social Media & Content Strategist at Koko Nut

October 1, 2022 - October 1, 2023

Scaled a women’s fashion brand from 0 to 25K followers organically in 12 months; contributed to the content structure of a nationally distributed magazine in Portugal; produced high-performing short-form content for Instagram and TikTok, supported seasonal campaign planning and influencer coordination.

Social Media & Content Specialist (Freelance)

November 1, 2023 - Present

Edited 1,000+ short-form videos across 15+ digital profiles; generated 3M+ views and 6M+ impressions for a Brazilian digital education project, contributing to revenue; increased video performance from 20K–30K average views to 50K–630K views within 4 months for a Portuguese music artist and generated 3M impressions in the last 90 days through organic content optimization; developed Notion-based content workflows; built AI-based content systems using ChatGPT to ensure brand voice consistency; achieved 300K+ views across personal platforms discussing social media, language learning and immigrant lifestyle.