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I am a creative and strategic marketing professional with over 5 years of experience in marketing, brand partnerships, influencer campaigns, and HR strategy. I have a track record of developing impactful campaigns, managing collaborations across industries, and connecting brands with their audiences authentically. With a background in modelling, global marketing, and HR, I combine creativity, people expertise, and data-driven decision-making to deliver measurable results.…I am a creative and strategic marketing professional with over 5 years of experience in marketing, brand partnerships, influencer campaigns, and HR strategy. I have a track record of developing impactful campaigns, managing collaborations across industries, and connecting brands with their audiences authentically. With a background in modelling, global marketing, and HR, I combine creativity, people expertise, and data-driven decision-making to deliver measurable results.

ISABELLA SMARANDA

Marketing Strategist, Brand Strategist, Marketer, +2

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I am a creative and strategic marketing professional with over 5 years of experience in marketing, brand partnerships, influencer campaigns, and HR strategy. I have a track record of developing impactful campaigns, managing collaborations across industries, and connecting brands with their audiences authentically. With a background in modelling, global marketing, and HR, I combine creativity, people expertise, and data-driven decision-making to deliver measurable results.…I am a creative and strategic marketing professional with over 5 years of experience in marketing, brand partnerships, influencer campaigns, and HR strategy. I have a track record of developing impactful campaigns, managing collaborations across industries, and connecting brands with their audiences authentically. With a background in modelling, global marketing, and HR, I combine creativity, people expertise, and data-driven decision-making to deliver measurable results.

Available to hire

I am a creative and strategic marketing professional with over 5 years of experience in marketing, brand partnerships, influencer campaigns, and HR strategy. I have a track record of developing impactful campaigns, managing collaborations across industries, and connecting brands with their audiences authentically. With a background in modelling, global marketing, and HR, I combine creativity, people expertise, and data-driven decision-making to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager at Decathlon, Romania

April 1, 2025 - Present

Lead national and local marketing campaigns to promote brand awareness and customer loyalty. Coordinate cross-functional teams to deliver digital activations, community events, and brand campaigns. Monitor KPIs, customer insights, and campaign performance to refine strategies.

HR Advisor at Impellam Group

July 1, 2023 - April 1, 2025

Managed complex employee relations and implemented HR communication strategies. Delivered engagement initiatives aligned with business and brand objectives. Partnered with leadership on workforce planning, policy guidance, and organizational culture.

HR Partner at Amazon

February 1, 2021 - June 1, 2023

Supported 450+ employees with HR policies, performance management, and communications. Led the Benefits Project to redesign employee benefits, boosting engagement and retention.

HR & Talent Acquisition Partner at Amazon

July 1, 2019 - February 1, 2021

Delivered 85% employee retention through recruitment strategies and strong relationship building. Conducted audits, RTW & visa compliance, ensuring 98% HR compliance.

Team Leader at ASOS

May 1, 2017 - June 1, 2019

Led a team in a fast-paced fashion retail environment, delivering customer service excellence and sales targets.

Brand Ambassador at British American Tobacco

February 1, 2016 - September 1, 2016

Represented BAT brand in events and campaigns, building brand awareness and engaging target audiences.